📢 Our new report – Impact Claims and Metrics: Considerations for the Cellular Agriculture Industry– highlights key considerations for the industry concerning the measurement, reporting, and communication of its impact.
A key takeaway is the importance of clear communication regarding impact, emphasising the necessity of substantiating claims with robust evidence, or otherwise incorporating appropriate qualifying statements.
We argue that effectively managed communication about impact presents an opportunity to build support, trust, and adoption of products.
We are calling upon Australian industry leaders to 👉
🗣️ Consciously consider how they shape and communicate impact claims
🤝Align on a consistent industry-wide approach
Over the coming months, CAA plans to engage with the Australian sector, starting with a workshop titled ‘Cultivating accountability – evidence gaps in cellular agriculture’ in partnership with Food Frontier at Alt Proteins 24. We look forward to seeing those of you who can make it!
🙏 A big thank you to everyone who contributed to the research and development of this report, particularly Chloe Dempsey 🔸, Emily Wu, Beck Calder-Flynn and Tom Chapman. A full list of contributors can be found in the report.
Download your copy here 👇 https://lnkd.in/exhkbxk3