OMD APAC’s Post

As viewing and listening choices become infinite, consumer attention is today a form of generosity from individuals that needs to be valued by marketers. dentsu Malaysia set out to define a new value system and ultimately challenge the way the industry trades, by valuing what is likely to be ‘delivered’. Our solution, called ‘Attention Economy Planning’, helps clients better optimise their media spends. This has supported Cetaphil in launching its hydrating foaming cream cleanser in a high category clutter and establishing the superiority of the product’s functional benefits amid fleeting consumer attention spans. Read more in The Star: https://lnkd.in/gVhkNgGn Mohamed Salim

As viewing and listening choices become infinite, consumer attention is today a form of generosity from individuals that needs to be valued by marketers. dentsu Malaysia set out to define a new value system and ultimately challenge the way the industry trades, by valuing what is likely to be ‘delivered’. Its solution, called ‘Attention Economy Planning’, helps clients better optimise their media spends. This has supported Cetaphil in launching its hydrating foaming cream cleanser in a high category clutter and establishing the superiority of the product’s functional benefits amid fleeting consumer attention spans. Read more in The Star: https://lnkd.in/gVhkNgGn Mohamed Salim

As Indonesia's largest indoor screen channel, TMN offers extensive coverage, helping brands increase awareness by reaching audiences wherever they are during their daily commute, that TV no longer covers. TMN provides an alternative channel to effectively connect with a broader audience. Watch this video to learn more about TMN’s position and role in Indonesia's advertising industry and discover how your brand can gain a positive impact by advertising on TMN’s platform! #targetmedianusantara #advertisinglift #advertising

Broadsign expands to Indonesia

Excited to share my latest Social Media Project Proposal for CGV Cinemas (CGV* Cinemas & CGV Indonesia)! 📈 Project Overview: A comprehensive strategy designed to elevate CGV Cinemas' social media presence, involving a detailed onboarding brief, social platform audit, and clearly defined goals and KPIs. 📝 Key Elements: Social Media Strategy Preparation: Crafting an action plan, defining content pillars, and developing a content calendar. Content Creation & Optimization: Engaging content writing with thorough keyword and hashtag research. Execution & Monitoring: Systematic post scheduling, performance analysis, and ongoing strategy refinement. 🔍 Results: Aimed at enhancing engagement, maximizing reach, and driving business growth through data-driven strategies. Let's connect and explore how we can create impactful social media experiences together! #SocialMediaStrategy #DigitalMarketing #ContentCreation #CGVCinemas #Marketing

MMA Global APAC is a platform that recognizes exceptional work from adtech agencies, media agencies, brands, and publishers across a diversity of countries within Asia including India, China, Indonesia, Malaysia, Singapore and many more. Continuing from our previous post, we're highlighting another shortlisted campaign—Teh Botol Sosro’s collaboration with dentsu Indonesia and mediasmart . This partnership demonstrated the powerful impact of our pathbreaking CTV Household Sync Solution. About the Campaign Teh Botol Sosro by PT. Sinar Sosro refreshed its market presence with a new campaign, shifting its tagline from “Apapun Makanannya, Minumnya Teh Botol Sosro” to “Apapun Momennya, Minumnya Teh Botol Sosro,” positioning the brand as the ideal drink for any occasion. Using mediasmart's CTV Household Sync Technology, Sosro targeted a young, tech-savvy audience with synchronized TVCs across OTT and mobile ads. This strategy resulted in a 12.7% sales increase and 30.8% growth in hypermarkets and supermarkets. We celebrate this alongside our team and partners. Rizky D Putra | Adam Fachry Reinaldy | Nindya Ayu S. Nikhil Kumar | Pankaj Lad | Novilie Chrisnita | Ahmad Saad I. | Daniel Adam's Siahaan | Clare Ngeow | Phonsasi Toomthong | Cha Duritan Vargas | Dipali Rana | Saurabh Kauthale | Sidhesh Kudalkar | Ramgopal Iyer See this case study here -

What are the emerging trends in Indonesia's CTV landscape? Rohan Mahajan, Chief Operating Officer — Media Services, Omnicom Media Group Indonesia breaks it down in an interview with Adgully Asia and shares how the Group is leveraging these trends to stay ahead of the curve. Read the full interview here: https://lnkd.in/gwTbEfEu #ConnectedTV #ArtificialIntelligence #TransformingExperiences

The attention economy is the future of advertising, yet, attention metrics in Southeast Asian advertising is lagging behind other markets, and at a major opportunity cost.    dentsu Indonesia's Faheem Afzal M. and Abbas E. tell us that by embracing attention metrics, brands can gain a competitive edge, unlock untapped potential and forge stronger connections with their audiences in the ever-evolving digital landscape of Southeast Asia.    Explore what’s at stake and how to chart the path forward in the full article first published on WARC: https://lnkd.in/g7HYiXv6   #dentsuSEA #attentioneconomy #advertising

GroupM is strengthening its partnership with GrabAds, integrating geo-based insights into our platforms for data-driven media planning. Clients across Southeast Asia, including Indonesia, Malaysia, and Thailand, will benefit from more refined strategies to drive brand and business growth. Find out more:

#Friyay with new TikTok features! 😃 TikTok for Business is an absolute game-changer for brands. Can't wait to apply these insights in the future. Big thanks to Cheil Middle East & Africa and Samsung Gulf ✨️ #DigitalMarketing #TikTok #Campaigns #BrandInnovation #CheilMEA #Samsung #MarketingTrends #SocialMediaStrategy