Omer Trabelcy, CPA’s Post

Big news today with EX.CO and Scope3 - sustainability in video advertising is now a reality!

Proud to share that EX.CO has partnered with Scope3 to help advertisers and publishers reduce carbon emissions in video advertising without compromising performance—making sustainability a reality in #adtech!

Proud to share that EX.CO has partnered with Scope3 to help advertisers and publishers reduce carbon emissions in video advertising without compromising performance—making sustainability a reality in #adtech!

Big news today with EX.CO and Scope3 - sustainability in video advertising is now a reality!

🌍 Exciting news!!! We're thrilled to announce our partnership with Scope3—the leader in decarbonizing media and advertising—to reduce carbon emissions in #videoadvertising. 🌿 Through this partnership, we've launched Green Media Products (GMPs), powered by Scope3. 🍃 Now, we can measure and reduce carbon emissions across our platform and offer curated packages that allow advertisers to reduce emissions and media waste without compromising performance or spend. How does this impact your business? 🌳 For Advertisers: You can choose green inventory with full transparency through direct deals. 🌳 For Publishers: You can offer eco-conscious options that give buyers confidence in selecting sustainable inventory. Learn more about how we’re building a greener future for video advertising: https://hubs.li/Q02-82yY0 #Sustainability #Scope3

THIS WILL REDEFINE WHAT’S POSSIBLE WITH GREEN MEDIA. 🤯 Transform your digital campaigns with our new Green Media Products, designed to drastically cut emissions without compromising performance. Powered by Scope3, these innovations deliver an average groundbreaking 70% reduction in carbon footprint. “At VideoHeroes, we’re proving that sustainability can fuel high performance,” says our Managing Director, Kike Rodríguez. David Fischer, Head of Global Ad Tech Platforms at Scope3, added, “By integrating Scope3’s emissions data into the intelligence behind VideoHeroes’ platform, we’re helping brands optimize campaigns while minimizing their environmental impact.” Take your campaigns to the next level—sustainably. Learn more: https://lnkd.in/dJ7Mz_2h #Sustainability #GreenMedia #DecarbonizeAdvertising #VideoHeroes #Scope3

THIS WILL REDEFINE WHAT’S POSSIBLE WITH GREEN MEDIA. 🤯 Transform your digital campaigns with our new Green Media Products, designed to drastically cut emissions without compromising performance. Powered by Scope3, these innovations deliver an average groundbreaking 70% reduction in carbon footprint. “At VideoHeroes, we’re proving that sustainability can fuel high performance,” says our Managing Director, Kike Rodríguez. David Fischer, Head of Global Ad Tech Platforms at Scope3, added, “By integrating Scope3’s emissions data into the intelligence behind VideoHeroes’ platform, we’re helping brands optimize campaigns while minimizing their environmental impact.” Take your campaigns to the next level—sustainably. Learn more: https://lnkd.in/dJ7Mz_2h #Sustainability #GreenMedia #DecarbonizeAdvertising #VideoHeroes #Scope3

Read the full interview on The Media Leader to explore how Brian O'Kelley and Scope3 are leading the way in decarbonizing media and advertising 👉https://lnkd.in/eaAbCywd

Finally Ad Net Zero US has published the first iteration of its Global Media Sustainability Framework. It will function as a set of “voluntary industry standards to improve consistent, comparable measurement of greenhouse gas emissions from digital, television, print, audio, outdoor, and cinema channels.” The framework also provides tools to aid the collection of emissions data from companies throughout the media supply chain. It marks the first consistent and agreed industry-wide framework to measure the media’s carbon emissions.  ⭕ Advertisers may request partners who measure GHG emissions from their media activities to use the Global Media Sustainability Framework Channel Emissions Formulae, ensuring that regardless of which partners they work with in each market, there will be consistency of measurement. ⭕ Agencies may consider using the Global Media Sustainability Framework Channel Emissions Formulae within their own tools and make GHG emissions a consideration for all media plans, alongside other established media metrics. ⭕ Media owners may supply the requested data to advertisers, agencies and other solutions providers in as much granularity as possible, continually improving the quality of this data over time, adding increased value and transparency to their offerings. ⭕ Tool providers can highlight how their tool maps to the Global Media Sustainability Framework Channel Frameworks, enabling them to showcase enhancements or customization they may offer relative to competitors. Scope3 #co2 #carbonemissions #adnetzero #GARM Link in the comment section .