SRDS’ Post

Excited to share our interview with Brian O'Kelley, CEO and co-founder of Scope3, on The Media Leader! 👉 https://lnkd.in/eaAbCywd In Brian's words: "We’ve seen hundreds of advertisers leverage Scope3 data to measure and reduce their carbon footprint, both directly and through our many agency, ad tech, and measurement partners [...] The question in 2025 isn’t going to be “do I need a sustainability platform?” It’s going to be “which sustainability platform should I use?." Read the full interview to explore how Brian and Scope3 are leading the way in decarbonizing media and advertising. 👉 https://lnkd.in/eaAbCywd 51toCarbonZero WFA Ad Net Zero #Sustainability #Advertising #Decarbonization #Media #MFA #ESG #scope3

Excited to share our interview with Brian O'Kelley, CEO and co-founder of Scope3, on The Media Leader! In Brian's words: "We’ve seen hundreds of advertisers leverage Scope3 data to measure and reduce their carbon footprint, both directly and through our many agency, ad tech, and measurement partners [...] The question in 2025 isn’t going to be “do I need a sustainability platform?” It’s going to be “which sustainability platform should I use?." Read the full interview to explore how Brian and Scope3 are leading the way in decarbonizing media and advertising 👉 https://lnkd.in/eaAbCywd 51toCarbonZero WFA Ad Net Zero #Sustainability #Advertising #Decarbonization #Media #ESG #scope3

#GARM may be gone, but its legacy is in flux. Specifically, the staying power of the Global Media Sustainability Framework (#GMSF) that GARM unveiled earlier this summer. After more than a year in development, the standards for measuring ad carbon emissions were unveiled by GARM and Ad Net Zero at Cannes. These standards were more of a preliminary draft than a finished product, but both organizations committed to refining and finalizing them. With GARM’s dissolution last week following Elon Musk’s lawsuit, Ad Net Zero has now taken full charge of advancing these standards. In this piece by Seb Joseph and Krystal Scanlon, we speak to Dimitris Beis of IAB Europe, Gabi Kay of Scope3, Jo Kinsella of XR Extreme Reach, Sarah Aird-Mash of Adludio, and Chris Rigas of Markacy.

On average, one programmatic ad impression = 0.67g CO(2)e. When 1.5m impressions run that = 1 metric ton CO(2)e. Our CPE model optimizes audience targeting and enables us to reduce wasted impressions. Choose engagement, choose the planet. #adtech #ai #advertisingandmarketing

Ad Net Zero: John Osborn shared how this mission has grown to include over 100 companies in the US and 250 globally, driving sustainable practices across production, media, and advertising messages. The session provided an in-depth while accessible whistle stop tour of all going on in ad industry sustainability.   Key Takeaways: Simple steps to start your sustainability journey today. Set benchmarks for production sustainability The Global Media Sustainability Framework is helping companies operationalise their strategies   Also enjoyed the Propeller Group’s "Journalists Tell All" panel featuring Fast Company's Lydia Dishman and ADWEEK’s Luz Corona, MPS. Useful tips on the importance of advancing conversations and sharing actionable, well-structured insights that make stories stand out. Excited for more tomorrow! #AWNewYork #AdNetZero #Sustainability #AdvertisingWeek

Great recognition of Duration Media and its Sequency technology. This is win/win solution enabling publishers to increase revenue while at the same time substantially reducing carbon emissions from the digital advertising ecosystem. #carbonemissions #digitaladvertising #breaktrough #adtech #sustainability #publishers

Ad Net Zero, in collaboration with WFA’s Global Alliance for Responsible Media (GARM), has published the first iteration of its Global Media Sustainability Framework – a series of voluntary industry standards to improve consistent, comparable measurement of greenhouse gas emissions from digital, television, print, audio, outdoor, and cinema channels. The new framework has been supported by a collection of the world’s largest advertisers, as well as the world’s 6 largest advertising holding companies, major media owners, tech companies and trade bodies, many of whom have contributed to its development. Commenting IPA Director of Media Affairs Nigel Gwilliam said: "We very much welcome the new Global Media Sustainability Framework. Having agreed standards for calculating media supply chain emissions is the cornerstone of decarbonising commercial media. The UK was the launch market for Ad Net Zero and we intend to continue the pioneering spirit by developing a next generation, framework-compliant IPA media carbon calculator for the UK market. There are considerable lessons to be learned from putting theory into practice and we expect all markets globally to benefit from this." For more details: https://lnkd.in/emAcWCwE

To properly curate media you should know who its for, who it reaches and the quality and value of its content. "VTR is just one benchmark where omnicultural media outperforms the market". #courageusmedia #programmaticguaranteed #diversenews

Thrilled to announce that EX.CO has partnered with Scope3 to tackle carbon emissions in video advertising! By embracing Scope3's actionable insights, EX.CO is driving a meaningful shift toward sustainability in ad tech. This partnership reflects the growing momentum in our industry to not only deliver impactful campaigns but also reduce their environmental footprint. A big step forward in making every impression cleaner! Let’s keep building a future where innovation, performance and sustainability go hand in hand. 💚

Below are some insights from a conversation with Guillaume Grimbert, CEO and co-founder of Greenbids, which sheds light on the evolving landscape of sustainability in programmatic advertising. 🔹 Challenges & Optimism: Mixed feelings on sustainability's current state. Momentum seen in initiatives like GARM, AdNetZero, and impending regulations. 🔹 Long-Term Commitment: Shift from trend to operational principle is vital. Integration into core business models is key. Continuous improvement and technology adoption are crucial. 🔹 Economic Benefits: Sustainable practices lead to cost efficiency and high-quality metrics. Efficient resource allocation boosts ROI. 🔹 Combatting Greenwashing: Strong regulations and carbon reporting are essential. Verifiable actions are crucial to thwart misleading claims. Let's keep driving positive change together! https://lnkd.in/eHDDJKD9 #sustainability #programmatic #adtech #recruitment