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Healthcare providers are embracing #VirtualExperiences, including self-education, like never before. Smart #LifeSciences marketers are fine-tuning their digital strategies to keep up with demand with ON24.

Healthcare providers are embracing #VirtualExperiences, including self-education, like never before. Smart #LifeSciences marketers are fine-tuning their digital strategies to keep up with demand with ON24.

The evolving landscape of pharma marketing in 2024 presents new opportunities for companies to refine their messaging strategies. This insightful article from PharmaExec explores the latest trends, highlighting how personalized outreach and digital channels are transforming communication with healthcare professionals and patients. A must-read for those looking to stay ahead in this dynamic industry. Read more here: https://lnkd.in/eTF52t9m Discover how we're transforming virtual care: https://lnkd.in/epNuqxyw

"When digital transformation is done right, it's like a caterpillar turning into a butterfly, but when it is done wrong, all you have is a really fast caterpillar," says author and MIT lecturer George Westerman. A great first step to "being the butterfly" are the insights that Megan Jones and Uttama Rath share below. ⬇

Market access can be what makes or breaks a product launch. This is a great explanation of what exactly market access entails. #MarketAccess #DigitalStrategy #PharmaMarketing Megan Jones Uttama Rath

Clients are [fetching] 🐾 game-changing results from their marketing efforts. Well… you asked, and we delivered! With our Prescription Measurement Report, pharma advertisers gain access to timely and ongoing real-world data measurement– essential for staying ahead in the industry. This report offers comprehensive insights into a wide array of Rx analytics, enabling in-depth analysis across products, healthcare provider (HCP) segments, individual providers, and geographic locations—all within a single interface. Get ready to work faster and smarter, assessing market opportunities, optimizing campaigns with meaningful KPIs, and measuring the true impact of your marketing efforts near real-time. Contact us for more! #HealthcareAnalytics #MarketingInsights #PurpleLab

Is your pharma marketing strategy stuck in the past? It's time to evolve! In the first part of a two-part series, Uttama Rath, PhD, SVP Medical and Megan Jones , COO discuss: - How digital engagement is reshaping payer communications - Critical strategies for thriving in the new market access landscape - Why embracing digital is no longer optional, but essential Ready to transform your market access approach? 🔗 https://bit.ly/3Tzgtfh #MarketAccess #DigitalStrategy #PharmaMarketing

Did you miss IQVIA's latest Launch Excellence webinar? Catch it on-demand to discover how to navigate the challenging launch environment with insights on the three strategic pillars of Launch Excellence: ⚕ Healthcare system readiness ⚕ Integrated value and evidence ⚕ Stakeholder engagement Learn from real-world global launch experiences and see how pharma can create compelling value propositions for new innovations. Watch now to learn more: https://lnkd.in/djmryVZE #healthcareinnovation #pharmalaunch #pharmawebinar

Why is Market Access many treated as the "little sibling" to the big HCP or Non-Personal Marketing Strategy? Market access can be what makes or breaks a product launch. This is a great explanation of what exactly Market Access entails. If you need support in Market Access, give us a shout.

Ready to maximize your digital strategy in the #LifeSciences realm?  Explore the latest insights and gain actionable knowledge to drive growth and innovation in this on-demand webinar from ON24!