Orange Line’s Post

Discover the current state of advertising for the LA 2028 Olympics. Check out MediaRadar, Inc.'s analysis highlighted in the Association of National Advertisers: https://gag.gl/ZxRh8S #MediaRadar

Discover the advertising outlook for the LA 2028 Olympics. Check out MediaRadar, Inc.'s analysis highlighted in the Association of National Advertisers: https://gag.gl/ZxRh8S #MediaRadar

Women’s sports are gaining serious traction with diverse and engaged audiences. 👥 For agencies, this means a growing, enthusiastic fanbase eager for content and engagement. Discover how Nielsen’s insights on women’s sports can help you build better campaigns for your clients and keep the excitement alive. Check out the detailed insights: https://bit.ly/3LiGpIC

Sports and business have long been at the heart of the media world. A few years ago, we examined how to engage fans throughout their journey and the impact of strategic marketing investments in sports. Today, the landscape has evolved with countless stories being told, innovative engagement methods, and new platforms emerging. This presents an unparalleled media opportunity for brands to grow, especially within non-traditional formats and sports. It's an exciting time for brands to capitalize on these dynamic opportunities to connect with fans in meaningful ways. https://lnkd.in/giBUnjrm

✅ 5 personalised segments to strengthen relationships with your fans With personalisation increasingly becoming the proven strategy in sports marketing, tailoring communications and offers to specific fan segments can significantly enhance engagement, loyalty, and ultimately drive revenue. Leveraging a customer data platform becomes the key game-changer as it enables rights holders to collect, analyse, and target fans based on data driven insights. 🔍 Discover how tailored fan segments can elevate your engagement strategy and strengthen relationships. To read more - https://lnkd.in/e-TFBpUU Or follow us at Proem Sports

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘄𝗲 𝗯𝗼𝗼𝘀𝘁𝗲𝗱 𝗩𝗗𝗧 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀' 𝗯𝗿𝗮𝗻𝗱 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘀𝗽𝗼𝗿𝘁𝘀 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴? Here's the winning formula that drove engagement and brand recall! Hello everyone! Today, I want to share some insights from our recent case study on how we helped VDT Communications amplify their brand through strategic advertising during major sporting events. In a competitive telecommunications market, standing out is crucial, and sports broadcasting provided a unique platform to capture the attention of our target audience. 𝗞𝗲𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘄𝗲 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗱: 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗠𝗲𝗱𝗶𝗮 𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁: Ads were aired on high-listenership radio stations like Nigeria Info and Cool FM before, during, and after live broadcasts of Euro 2024, the Paris 2024 Olympics, and the EPL season. This timing ensured we maximized listener engagement. 𝗛𝗶𝗴𝗵-𝗜𝗺𝗽𝗮𝗰𝘁 𝗠𝗼𝗺𝗲𝗻𝘁𝘀: We leveraged peak engagement periods, just before kickoff, halftime, and post-match, when passion for sports is at its peak. 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗥𝗲𝗮𝗰𝗵: Our campaign successfully aired over 150 spots, with an additional 10+ free slots, significantly boosting VDT's brand visibility. 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: The campaign not only enhanced brand recall but also resonated with sports enthusiasts, reinforcing VDT's presence as a leading telecom provider. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝘄𝗲𝗿𝗲 𝗿𝗲𝗺𝗮𝗿𝗸𝗮𝗯𝗹𝗲: improved brand awareness and a stronger connection with our audience. Interested in amplifying your brand's presence through strategic media planning? Let's discuss how Limelight Media can help you create impactful marketing campaigns that drive sales. Reach out today! #LimelightMedia #VDTCommunications #SportsBroadcasting #BrandAwareness #DigitalMarketing #NigeriaSports

🤔 Just imagine 🤔 - A realm where advertisements don’t just catch the eye but ignite a spark of curiosity and connection. Envision a campaign so captivating that it turns passive viewers into active participants, creating a buzz that resonates across platforms. 🖋 In your opinion 📝 - What magical ingredients transform an ordinary ad into an unforgettable experience in today’s dynamic digital world? Let’s hear your insights! Comment down below!

Want to supercharge your brand visibility like we did for 𝗩𝗗𝗧 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀? Discover the 𝗿𝗮𝗱𝗶𝗼 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 that skyrocketed their awareness during Euro 2024 and beyond! Hello everyone! In our recent case study, we collaborated with VDT Communications to supercharge their brand awareness through an impactful radio campaign. Here's a breakdown of how we did it: 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲: Increase brand visibility for VDT's Enterprise, SME, and Retail offerings. 𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Business owners, SMEs, and tech-savvy consumers. 𝗗𝘂𝗿𝗮𝘁𝗶𝗼𝗻: July - August 2024. 𝗧𝗼𝘁𝗮𝗹 𝗦𝗽𝗼𝘁𝘀 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗱: 150+ (10+ free spots secured!). Key Strategies 1. 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗠𝗲𝗱𝗶𝗮 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Aired ads during high-traffic sports events, tapping into the excitement of the Euro 2024, Paris 2024 Olympics, and EPL matches. 2. 𝗛𝗶𝗴𝗵-𝗜𝗺𝗽𝗮𝗰𝘁 𝗧𝗶𝗺𝗶𝗻𝗴: Ads were placed just before kickoff, during halftime, and post-match to optimize listener engagement. 3. 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Developed engaging 60-second radio spots that resonated with sports enthusiasts and showcased VDT's unique offerings. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀: Strong recall among football fans. 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻: Positive feedback indicated improved brand perception through strategic ad placements. 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗚𝗿𝗼𝘄𝘁𝗵: Capitalized on high-engagement moments during live broadcasts. The campaign's success demonstrates the power of leveraging high-profile events for brand amplification in competitive markets. Interested in amplifying your brand? Let's work together at Limelight Media to create tailored strategies that drive sales and boost visibility! #MarketingStrategy #BrandAwareness #LimelightMedia #VDTCommunications #NigerianBusinesses #RadioAdvertising

🚀 Elevate Your Social Media Presence with Today's Marketing Tip! 🚀⁣⁣ ⁣⁣ Consistency is 🔑! Keep your brand's voice, visuals, and messaging uniform across all platforms for maximum impact. Build trust and recognition among your audience effortlessly. ⁣⁣ ⁣⁣ Want to learn more about boosting your brand's presence? Contact us now! 📱 ⁣⁣

🚀 𝟓 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐬 𝐭𝐨 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 𝐰𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐅𝐚𝐧𝐬 🚀 In the ever-evolving world of sports marketing, personalization is the key to winning over your fans. By tailoring communications and offers to specific fan segments, you can significantly enhance engagement, loyalty, and revenue. 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧: In the competitive world of sports marketing, personalization is not just a trend—it's a necessity. As fans become more discerning and expectations rise, the ability to tailor communications and offers to specific fan segments can significantly enhance engagement, loyalty, and drive revenue. This report explores how leveraging a customer data platform (#CDP) enables rights holders to collect, analyze, and target fans based on data-driven insights. 𝟏. 𝐃𝐢𝐞-𝐇𝐚𝐫𝐝 𝐅𝐚𝐧𝐬 𝐒𝐞𝐠𝐦𝐞𝐧𝐭 𝐂𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫𝐢𝐬𝐭𝐢𝐜𝐬: Highly engaged, long-term supporters who frequently interact with the brand. Strategy: Offer exclusive content, early access to tickets, and personalized merchandise to make them feel valued and part of the team’s inner circle. Expected Outcomes: Increased loyalty and advocacy. 𝟐. 𝐂𝐚𝐬𝐮𝐚𝐥 𝐅𝐚𝐧𝐬 𝐒𝐞𝐠𝐦𝐞𝐧𝐭 𝐂𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫𝐢𝐬𝐭𝐢𝐜𝐬: Engage occasionally, typically during major events or when the team is performing well. Strategy: Send reminders for key games, offer limited-time promotions, and create content that educates and nurtures their interest. Expected Outcomes: Higher conversion from casual to regular engagement. 𝟑. 𝐍𝐞𝐰 𝐅𝐚𝐧𝐬 𝐒𝐞𝐠𝐦𝐞𝐧𝐭 𝐂𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫𝐢𝐬𝐭𝐢𝐜𝐬: Recently introduced to the team, possibly through a viral moment or a winning streak. Strategy: Welcome them with introductory offers, team history, and community highlights to foster a deeper connection. Expected Outcomes: Accelerated engagement and retention. 𝟒. 𝐋𝐚𝐩𝐬𝐞𝐝 𝐅𝐚𝐧𝐬 𝐒𝐞𝐠𝐦𝐞𝐧𝐭 𝐂𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫𝐢𝐬𝐭𝐢𝐜𝐬: Previously engaged fans who have become inactive. Strategy: Use re-engagement campaigns, surveys to understand their reasons for drifting, and special offers to bring them back. Expected Outcomes: Reactivation and renewed interest. 𝟓. 𝐘𝐨𝐮𝐧𝐠 𝐅𝐚𝐧𝐬 𝐒𝐞𝐠𝐦𝐞𝐧𝐭 𝐂𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫𝐢𝐬𝐭𝐢𝐜𝐬: Younger demographic, often digitally native and highly engaged on social media. Strategy: Develop engaging social media content, interactive games, and experiences tailored to their preferences. Expected Outcomes: Early loyalty development and future revenue streams. 𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧: Tailoring fan segments using a customer data platform is a game-changer for sports marketing. By understanding the unique characteristics and preferences of each segment, sports teams can deliver more relevant, personalized experiences that resonate with fans, driving engagement, loyalty, and revenue. #SportsMarketing #FanEngagement #CustomerData #Personalization #MarketingStrategy #Loyalty