Osmo’s Post

It turns out fake Air Jordans SMELL different, and our AI+sensor technology can tell a real from a fake in just a 20 second sniff. Another huge milestone for the team, and great coverage from Business of Fashion! Counterfeits are a massive problem. ~5% of everything sold everywhere is fake. 20% of those fakes are shoes. We deployed our system across a many shoe models at a US verification facility (if you buy high-end sneakers, you probably have bought it from them), and it works just as well as human nose, in the noisy real-world setting. We're making the sensor smaller, cheaper, and faster, and the AI on top of it more accurate. What else should we sniff out? Should we make a 'fresh sneaker smell' scent? Sign up here to follow along with our story: https://lnkd.in/etmUY_Sp and make sure to follow Osmo too.

AI is here to stay, and so are you! The rapid advancements in machine learning are undeniably powerful, but they’re designed to empower, not replace, the professionals who drive industries forward. These tools are reshaping workflows, providing insights, and opening doors to novel applications in diverse fields. Far from being a replacement, AI is a partner in innovation, enhancing our ability to solve complex problems and unlock new levels of efficiency. Embracing these changes with curiosity and a forward-looking mindset is the key to navigating the evolving landscape and maximizing the value AI offers.

📣 A shout out to all the AI-driven initiatives working to combat counterfeiting, as highlighted in this recent The Business of Fashion article [link below] written by Marc Bain. Protecting authenticity is vital for brand integrity and consumer trust, and AI technology is transforming how brands ensure their products are the real deal. At Authentique, we’re thrilled to push these boundaries even further. Authentique Vision AI goes beyond traditional identifiers, offering a unique fingerprinting solution that lasts throughout a product’s lifetime—even as it ages and experiences natural wear and tear. This means that whether on day one or years down the line, brands and consumers alike can have unwavering confidence in their product’s authenticity. Together, let’s keep raising the bar for secure, sustainable luxury. #AuthentiqueVision #AntiCounterfeiting #AI #Innovation #LuxuryIntegrity https://lnkd.in/eA_G5mpH

When it comes to promising AI use cases, should brands ask themselves whether they can do it 💪 … or whether they should do it? 👼 Brands increasingly face the challenge of balancing innovation with ethics amidst increasing regulatory scrutiny. For now, brands should explore self-regulation, writes Maghan McDowell. For instance, Tapestry set up an AI CoE to drive education, policies and values alignment; and HUGO BOSS introduced guidelines and a knowledge hub to ensure responsible AI use. Four major considerations include: 1️⃣ “Is it designed by AI”? The backlash on the COLLINA STRADA x BAGGU collab, where prints were created with the help of GenAI, demonstrates that consumers want to know when AI-generated content is used 2️⃣ “Is it a human or an avatar?” Similarly, Levi's® Footwear & Accessories and Lalaland.ai sparked debate for their AI models on the webshop. Companies like L'Oréal therefore decided to avoid AI-generated human imagery altogether 3️⃣ ”Internal-only or customer-facing AI?” Generally brands prefer in-house vs. customer-facing use cases, and LVMH decided to avoid the latter. Meanwhile Adore Me enables customers to co-create their own pieces through prompts 4️⃣ “Can AI be my new designer?” While Balmain, Coperni Paris and Nike have tested GenAI for creating styles, it remains crucial to know what sources are used. Norma Kamali shows an alternative: her AI models use only her designs AI's impact on fashion is undeniable, but it will be the ethical frameworks that brands adopt today that will determine tomorrow's successes. Kudos to leaders like Yang Lu Laetitia Raoust Ranjan Roy for shaping the industry’s path forward! 🪽 🔗 Vogue Business link in the comments #AI #FashionTech #Sustainability #GenerativeAI #Ethics #FashionInnovation #VogueBusiness #Luxury #MemesFriday

Read how Shana Chu CEO of Tailr is revolutionising fashion with AI! Shana Chu ensures outfits match design visions by predicting fabric behaviour during production. #FashionTech #AIInnovation https://hubs.ly/Q02pZTmj0

Top guns of the fashion industry are heads-down to keep up with the by-the-minute evolving world of artificial intelligence. “Fast-forward five years, and a fashion world without AI’s influence will be unimaginable. AI isn’t just in the game, it’s setting the rules of the game,” Sanjeev M., Managing Director (US & Canada) at Levi's® Footwear & Accessories said. Click the link to learn more about how fashion companies are leveraging the power of #AI. Ishani Roy | Srivats Uniyal | Sandeep Kataria | Bata Group | Gopal Asthana | Himanshu Chakrawarti | Snapdeal | AceVector Group | Gopal Asthana | TATA CLIQ | Amar Nagaram | VIRGIO #retailnews #retailsector #retailindustry #retailupdates #businessnews #retailbusiness #ir #IndiaRetailing #IndianRetail #RetailinIndia #IndiaRetail #retailing #retailsectornews #fashionretail #retailtech #techinretail #artificialintelligence #ML

❓How Could #AI Transform Fast Fashion for Better and Worse❓ 🦾 AI is revolutionizing (fast) fashion by speeding up trend forecasting, automating designs, and optimizing supply chains. 😤 While this brings cost efficiency and sustainability gains, we must also be mindful of the risks: overconsumption and ethical challenges. As brands race to innovate, we need a balanced approach that embraces technology without sacrificing responsible practices. 👉 For more info: https://lnkd.in/eHpiSSNm #FashionTech #SustainableGrowth #TechInnovation

#GenerativeAI is quietly revolutionizing the #fashion industry. From designing unique patterns to predicting the next big trend, #AI is becoming the secret weapon for brands. It's personalizing #shopping experiences, making fashion more inclusive, and speeding up the design process. The future of fashion is undoubtedly AI-powered, and we can't wait to see what comes next! Keep following this space for more such updates. Visit our website www.gravitas.ai to join the AI revolution.

We all know reselling clothes keeps textiles out of landfills and reduces our overall consumption. But let's be honest, photographing, describing, and pricing items can be a time-consuming headache! That's where In The Loop comes in! This innovative company uses AI to streamline the resale process for clothing businesses. 𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗜𝗻 𝘁𝗵𝗲 𝗟𝗼𝗼𝗽'𝘀 𝗔𝗜 𝗶𝘀 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗲𝘀𝗮𝗹𝗲 𝗴𝗮𝗺𝗲: ✅ 𝗔𝗜 𝗔𝘀𝘀𝗶𝘀𝘁𝘀 𝗟𝗶𝘀𝘁𝗶𝗻𝗴: Just take a few photos of a garment, and the AI generates a detailed description including brand, size, category, measurements, and material - in seconds! ✅ 𝗧𝗶𝗺𝗲-𝗦𝗮𝘃𝗶𝗻𝗴 𝗧𝗲𝗰𝗵: In the Loop's tool used to take 8 minutes to photograph and list an item. Now it only takes 1.5 minutes on average! That translates to listing 5 times more items in the same amount of time. While AI might not seem revolutionary on its own, the impact scales! When these seemingly small impacts multiply across industries and regions, the cumulative effect on sustainability can be enormous. The future of circularity in fashion is being built brick (or should we say byte?) by byte! In the Loop's AI is paving the way for a more efficient and sustainable resale experience. #InTheLoop #AIforGood #SustainableFashion #CircularEconomy #ReduceWaste #ResaleRevolution #Innovation #ScalabilityMatters #FutureOfFashion

Since the Covid pandemic, luxury and fashion players have pivoted their business models from using AI to investing in bioengineered fibres or nearshoring some of their operations to build their resilience for tomorrow, while they also need to anticipate regulatory shifts in terms of sustainability to plan for the future. #luxuryfashionmanufacturing #sustainablefashion #fashionregulations #ai #apparelmanufacturingtrends https://lnkd.in/e-ngtRbY