PAI Partners’ Post

E.L.F. BEAUTY continues to prove why being purpose-led and results-driven isn't just the right thing—it is good for business, too. At e.l.f., we're a different kind of company, and our Q2 FY25 results demonstrate that. We're proud to be the only brand to gain share for 23 consecutive quarters, out of ~1000 cosmetics brands tracked by Nielsen. Our Top Highlights: 🚀 Delivered +40% net sales growth 🚀 Achieved +91% net sales growth internationally 🚀 Increased our US market share by 195 basis points 🚀 Maintained e.l.f.’s No. 1 position for unit share in mass cosmetics 🚀 Continued e.l.f.’s No. 2 position for dollar share in mass cosmetics 💧 Fueling category growth with two of the fastest-growing mass skincare brands 👀 Watch the webcast: https://lnkd.in/ejgpAdQC 🗞️ Read the press release: https://lnkd.in/eHV5aJnA

Listening to your customer to affect product change to align better with customer needs should be ongoing.

Our team is gearing up for an incredible experience at #InCosmeticsParis. Swing by our booth to meet the faces behind our innovative products, share insights, and explore the latest trends in cosmetics. See you there!  Let innovation lead the way! #gulbrandsentechnologiesatParis #gulbrandsentechnologies #ExperienceourChemistry  #Paris #incosmeticsglobal #Innovation #cosmeticsinnovation #cosmeticsindustry #personalcare

📊 Customer Insights through Focus Group Discussions! MarketGenics recently conducted an insightful Focus Group Discussion (FGD) for a reputed skincare brand, led by our Director & Marketing Head, Rumani Saikia Phukan. The goal? To gain a deeper understanding of customers’ skincare routines, the products they use, and what they expect from their favorite brands. We brought together a diverse group of women from Tier 1 and Tier 2 cities, including housewives, professionals, and students. The discussion revealed valuable insights into their preferences, concerns, and expectations, helping our client refine their skincare offerings to better meet consumer needs. Empowering brands with real customer insights! For more info, connect with us at info@marketgenics.co or call 9818274234 💡 #MarketResearch #Skincare #CustomerInsights #FocusGroup #Tier1And2 #MarketGenics #FGD #ConsumerStudy

Just 33 days until Cosmetics Connect—where you get to meet and interact with major stakeholders in the cosmetics space. ✨ Join the conversation, discover breakthroughs, and connect with key players driving innovation. 💡 Secure your spot now: link in bio @nicos_ng 📝👩🔬 #cosmeticsconnect #nicos_ng #beautyinnovation #cosmeticscience #beautyindustry #registernow

💋💡Indie Beauty Brands are "a driving force for innovation and certainly have tremendous potential.” ~ Enrica Monica Ancorotti, Vice President and CEO of Ancorotti Cosmetics S.p.A. READ about how Ancorotti Cosmetics and other contract manufacturers are supporting independent #cosmetics & #personalcare brands in my latest article for the Ideas to Innovation series, part of this year's CosmoFactory Initiative from the team at Cosmoprof Worldwide Bologna. #indiebeauty

Clean Skin Club, a first-of-its-kind brand at the intersection of skincare and hygiene, closed a $32 million investment round led by premier investors Astō Consumer Partners and Amberstone. https://lnkd.in/eeBSyd5a #beautyindustry #dealflow #investmentbanking #venturecapital #privateequity

𝐍𝐢𝐯𝐞𝐚 𝐏𝐨𝐥𝐬𝐤𝐚 𝐭𝐨 𝐎𝐩𝐞𝐧 𝐅𝐢𝐫𝐬𝐭 𝐎𝐟𝐟𝐢𝐜𝐞 𝐢𝐧 𝐖𝐚𝐫𝐬𝐚𝐰 𝐚𝐬 𝐏𝐚𝐫𝐭 𝐨𝐟 𝐄𝐚𝐬𝐭𝐞𝐫𝐧 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 The German skincare company Beiersdorf AG, with the Polish subsidiary Nivea Polska, announced it will open its first office in Warsaw. This will be a great step forward for the brand in the region. 𝐑𝐞𝐚𝐝 𝐌𝐨𝐫𝐞: https://cutt.ly/CeCDaDzX #NiveaPolska #Nivea #EasternEuropeExpansion #SkincareInnovation #BeautyandWellnessMagazine #GlobalExpansion #WarsawOffice #BeautyNews

What factors contribute to the rapid growth and competitiveness of the skincare #cosmeticsindustry, both domestically and globally? The #skincare cosmetics industry is a dynamic arena characterized by rapid growth, innovation, and intense competition. With increasing international entrants and new brands, manufacturers must innovate continuously in #productdevelopment, marketing strategies, and adaptation to diverse climates and #fashiontrends. This dynamic environment offers vast opportunities for growth and creativity in the global market. To know more:  https://lnkd.in/dkWXi-fr Key Market Players:  Procter & Gamble  Estée Lauder Beiersdorf’s AG Shiseido. Coty.  Kao Corporation  Johnson & Johnson #RDive #SkincareCosmetics #BeautyIndustry #InnovationInBeauty #CosmeticsTrends #InternationalBrands #BeautyInnovation #MarketCompetitiveness #BeautyMarketing 

E.L.F. BEAUTY continues to prove why being purpose-led and results-driven isn't just the right thing—it is good for business, too. At e.l.f., we are a different kind of company, and our Q2 FY 25 results demonstrate that. We are proud to be the only brand to gain share for 23 consecutive quarters, out of ~1000 cosmetics brands tracked by Nielsen. Our Top Highlights: 💜 Delivered +40% net sales growth 🔥 Achieved 91% net sales growth internationally 🎉 Increased our US market share by 195 basis points 1️⃣ Maintained e.l.f.’s No. 1 position for unit share in mass cosmetics 💵 Continued e.l.f.’s No. 2 position for dollar share in mass cosmetics To learn more about our latest earnings report, read the press release here: https://lnkd.in/gGaDyVrP