Rex Chou’s Post

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Director of Brand Marketing at E.L.F. BEAUTY | CPG Skincare Executive | Board & Strategic Advisor

E.L.F. BEAUTY continues to prove why being purpose-led and results-driven isn't just the right thing—it is good for business, too. At e.l.f., we're a different kind of company, and our Q2 FY25 results demonstrate that. We're proud to be the only brand to gain share for 23 consecutive quarters, out of ~1000 cosmetics brands tracked by Nielsen. Our Top Highlights: 🚀 Delivered +40% net sales growth 🚀 Achieved +91% net sales growth internationally 🚀 Increased our US market share by 195 basis points 🚀 Maintained e.l.f.’s No. 1 position for unit share in mass cosmetics 🚀 Continued e.l.f.’s No. 2 position for dollar share in mass cosmetics 💧 Fueling category growth with two of the fastest-growing mass skincare brands 👀 Watch the webcast: https://lnkd.in/ejgpAdQC 🗞️ Read the press release: https://lnkd.in/eHV5aJnA

Samantha Critchell

Connecting narratives and audiences to the big picture

2mo

e.l.f. SKIN is one of those driving forces!

Rina Yashayeva

Amazon Strategy at E.L.F. BEAUTY | ex-Amazon | Digital Strategy | Thought Leadership | Beauty Industry | FIT CFMM MPS Class of '25

2mo

Having Rex Chou on the team is good for business too 😉

Congrats Rex! 🎉🎉🎉

Evan Horowitz

Spreading Joy ✨ Connecting Brands to Culture 🕺🎵

2mo

Bravo!!! 🎉 🚀🚀🚀

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