Parketing Collective’s Post

A couple of weeks back, I had the chance to see a very well run event and hear from leaders at 20SALES as they talked about real tactical steps for GTM and Marketing+Sales alignment. Very fun to meet Lauren Schwartz, Kim Graves, Liat Bycel, Cristina Cordova, and catch up with Stevie Case before she travels across the world. What made it a superb event? Right size. ~75 to 100 people. Great venue. The Battery, SF. It's unique, great location, and helped set the stage (so to speak) for a great event. With all the competing events and travel schedules and personal time, events need to take you somewhere special to standout. Or somewhere hidden in your own city. Right schedule. Cocktails, networking, great moderated session with no fluff and sharp answers. Moderator mixed up the questions and got to the actual solutions, numbers, benchmarks and let the experts share their learnings and reflections building the first GTM teams and sprinting up to $100M+ ARR. When the session started, they asked for no cameras and no recording so that speakers could talk freely. #GTM #eventplanning #event #conference

At Etherio, we understand the power of effective event marketing strategies to elevate your events from a ho-hum gathering to memorable experiences that resonate with attendees.     Here are 10 low-cost #eventmarketing strategies from Etherio to maximize impact without breaking the bank ⬇️

🚀 Expert Tips for Event Marketing - Get insider tips and a free template to create a powerful event marketing plan that drives engagement and attendance for your next big event! 📈 Get the Template: https://lnkd.in/dt8h4UQV #EventPlanning #CorporateEvents #VenueManagement #EventMarketing #Timely

Beautifully done as always.

One of the biggest mistakes event marketers make, is spending thousands of dollars on a booth, and then not making the most of it. The best event marketers in the game, have a systematic process they follow with each and every event, in order to extract the most value from every opportunity. But what does this process look like? 🤷♂️ Luckily for you, our very own Vedha Sayyaparaju and Kera Wright, founder of Planner Pal will be revealing exactly that TODAY at 1pm. Expect to hear: Kera Wright systematic preparation approach for trade shows, from booth design to team training 🙌 Rips on booth design, interactive elements, and how to train booth managers to engage with attendees effectively 💭 How to select swag that aligns with your brand and appeals to your target audience 👕 How to measure success and use post-event engagement to nurture leads and build relationships 📈 Sign up for the event at the link below ⬇ https://lnkd.in/g8hUi4j5 #event #fieldmarketing

Choosing the right event marketing platform can make or break your campaigns. But with so many options, where do you start? 😵💫 Check out “9 questions to ask when choosing an event marketing platform.” From integrations to pricing, this checklist will help you find the perfect fit for your needs. 🫶 Make a confident choice and download these questions today: https://hubs.ly/Q02QhsnF0 #eventpromotion #liveevents #marketingstrategy

Looking to give your event marketing skills a serious boost? Watch the on-demand webinar with the RingCentral Event team and marketing gurus Jay Schwedelson and Dahlia El Gazzar as they spill the secrets of how to craft epic events that really move the needle for your business. https://lnkd.in/eitDSwMP

Did you know that companies that invest in strategic trade show planning and management see higher engagement and ROI? 📈 From initial information gathering to post-show lead follow-ups, our team knows what it takes to go from exhibitor to a total powerhouse of opportunity. A-mazing Events is here to support you at every step. Because your business deserves more than just a presence – it deserves to THRIVE. 💼✨ #TradeShowExperts #EventSuccess #AmazingEvents

"🎯 Setting clear goals is crucial for successful event marketing. What are your key objectives? Our guide helps you use SMART criteria to define goals that align your strategy perfectly with your business needs. Dive into our guide to get started on setting achievable, measurable targets! 🚀 Download now: https://lnkd.in/eCbg4Q9W #EventPlanning #SMARTGoals"

Hosting an in-person event? Check out these methods for marketers to get a bigger bang for their event marketing buck, including intelligent investments in: 🔹 Pre-event attendee recruitment and messaging 🔹 Maintaining top-of-mind presence and engagement during events 🔹 Standing out from the crowd through post-event attendee follow-up More insights here: https://lnkd.in/d84f-QHu #marketing #sales