If you know where your ICP hangs around actively, you only gotta acquire a skill to ‘crack the conversation’ This could be over phone or email or LinkedIn or events any channel where conversations are possible. It is not that channels do not work. It is about making them work. #Sales
I've been to 100+ trade shows. When I first started in sales I didn't know how to cold call, write cold emails or use LinkedIn. I had one skill, and it was my ability to start conversations. So I would spend a large portion of my year prospecting trade shows. They were a lot of work, long hours and many nights away from home. Why? Trade shows were where my ICP was. They always put me within striking distance of people I wanted to meet. My best deals came from people I met at trade shows. Figure out where your ICP is and meet there. That's where the magic happens. p.s. curious what you'd add here. #sales #b2bsales #linkedin