Peter Sleightholme’s Post

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Get Your Custom GPT Content Creation Machine | Ai writing that actually sounds like you (even if you’re not a writer) | It’s coming soon | Join the Waitlist | See Featured | Copywriter & Sales Coach for Solopreneurs

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗗𝗢 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻? (And attract and convert more hot prospects?) Here's the thing: 99% 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲𝗶𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗼𝗳𝗶𝗹𝗲𝘀 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀, For example, with headlines such as: ❌ "CEO and Founder at …”, ❌ “Get my book”, ❌ ”I help … with my …” ❌ And with an ABOUT section all about themselves. ------- 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗗𝗢 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧 (and it's quite easy) Simply make your LinkedIn profile all about your ideal prospect, and how you guide them on their hero’s journey, from where they are now, to where they want to be. ------- 𝗙𝗼𝗿 𝗲𝘅𝗮𝗺𝗽𝗹𝗲, 𝘁𝗮𝗸𝗲 𝗮 𝗹𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗲 𝗰𝗮𝗿𝗼𝘂𝘀𝗲𝗹 𝗯𝗲𝗹𝗼𝘄: ✔ The text in this carousel is actually my LinkedIn ABOUT section. ✔ It's written in the 6P storytelling framework (from "The Hero's Journey"). ✔ Because your about section shouldn't be all about you. ------- (That's what your "Experience" section, testimonials, recommendations, service, awards etc, are for.) ------- 𝗬𝗼𝘂𝗿 𝗔𝗕𝗢𝗨𝗧 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝗹 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁: ✔ Your ideal prospect is the Protagonist of the story. ✔ Your ABOUT section describes their: - Present state. - Problem state. - Pit state. ✔ And how they find you to guide them to their Progress state and to their Power state. ✔ 𝗬𝗼𝘂𝗿 𝗔𝗕𝗢𝗨𝗧 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝘀𝗵𝗼𝘂𝗹𝗱 𝗱𝗲𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘆𝗼𝘂 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗼𝗻, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲 𝘁𝗵𝗲𝘆'𝗿𝗲 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗴𝗲𝘁. ------- So, How's your ABOUT section looking? 😊 ------- 𝗗𝗠 𝗺𝗲 "𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧", 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗱𝗼 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻, (And attract and convert more hot prospects)

View profile for Peter Sleightholme, graphic

Get Your Custom GPT Content Creation Machine | Ai writing that actually sounds like you (even if you’re not a writer) | It’s coming soon | Join the Waitlist | See Featured | Copywriter & Sales Coach for Solopreneurs

𝗬𝗼𝘂'𝗿𝗲 𝗮 𝗦𝗼𝗹𝗼𝗽𝗿𝗲𝗻𝗲𝘂𝗿 (𝗮 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁, 𝗖𝗼𝗮𝗰𝗵, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿), 𝗼𝗿 𝗺𝗮𝘆𝗯𝗲 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲? ...

Razvan Popescu

I help coaches, consultants and experts turn their wisdom into wealth with Strategy + Frameworks + Systems 🇷🇴🇦🇺🇺🇸

3mo

This is the kind of advice that makes you go "Of course! Why didn't I think of that?" Brilliantly simple yet potentially game-changing. Thanks for sharing your wisdom, Peter!

Aurélie Spinette

I help expat French entrepreneurs become confident English speakers in just 99 days I 10+ happy clients

3mo

Great ideas here! Focusing on prospects is smart. Your ABOUT section is key to connecting. It should tell their story, not just yours. Thanks for sharing, Peter Sleightholme ☕ 

It's essential to shift the focus from self-promotion to addressing the needs of our ideal prospects. Your approach to reimagining the ABOUT section as a platform to guide them through their journey is commendable.

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