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The evolving healthcare advertising landscape In recent years, the healthcare industry has experienced significant disruptions. The evolving consumption patterns of healthcare practitioners (HCPs) have led to changes in healthcare marketing strategies. https://hubs.la/Q02Nslqc0

The evolving healthcare advertising landscape In recent years, the healthcare industry has experienced significant disruptions. The evolving consumption patterns of healthcare practitioners (HCPs) have led to changes in healthcare marketing strategies. https://hubs.la/Q02NsdvX0

❓ Are you concerned about the rise of Proprietary/Inventory, and non-disclosed media? 🤔 ❓ Are you confident that your agencies are managing and spending your advertising budgets with full transparency? 🤔 ✅ To answer all your questions about the new #ANA report, we are running free 20-minute workshops for #Marketers and #MarketingProcurement teams to provide you with all the information you need to protect your business. 🛡 ✍ Sign up here: https://lnkd.in/erkzJ-pJ #principalmedia #ANA #mediatransparency #marketingtransparency #mediaandmarketingcompliance

Last week's report from the Association of National Advertisers regarding 'Principal-based' (or Proprietary) media provided great advice for advertisers. That advice primarily concerned advertisers who are using it, some 40% of their sample. But should advertisers allow it? If so, how should you control and limit it? The workshops from Media Marketing Compliance will help answer these questions and for free, so buy now while stocks last!

📊 As part of the latest IPA Bellwether Report, experts across the marketing sector shared their assessments on the industry's outlook for 2024. Matthew Villa, Head of Sales US at MGID, emphasizes that amidst mounting complexities like gradual cookie deprecation and rising challenges from MFAs, marketers must prioritize adaptability and foresight to stay ahead. More insights at https://hubs.ly/Q02tk65w0

In the world of media investments, clarity is key. But many see media auditing as a complex puzzle, too daunting to solve. But with a partner like ID Comms by your side, it's not as daunting as it seems. Here's how it works: 1️⃣ Baseline: We start with a baseline. This is where we look at what you're currently spending on media and where it's going. It's like taking a snapshot of your media spending right now. 2️⃣ Future Goals: Then, we set future goals. We work with your agency to set targets for what you want to spend and where you want your ads to appear in the future. 3️⃣ Quality Check: Next, we look at quality. We ensure your ad quality meets established expectations and buying guidelines, while also suggesting improvements to enhance performance. 4️⃣ Reporting: After that, we report back to you. We show you how well your spending aligns with your goals and where you can improve. It's like getting a report card for your media spending. Despite its reputation, media auditing isn't as scary as it sounds. It's actually a simple way to make sure your advertising dollars are working hard for you. Don't be afraid to shine a light on your media spending—it could be the best decision you make for your business. Best of all, you don't have to go it alone. For more on how ID Comms can help, visit: https://lnkd.in/gAWAcPWN #MediaAuditing #AdvertisingInsights #MarketingStrategy #BusinessGrowth #IDComms

🎯 A Pharma Marketer's Guide to Privacy-First Advertising. Wondering how to adjust your digital strategies ahead of the deprecation of third-party cookies? We got you. Learn how to turn the challenge into an opportunity. https://bit.ly/45MrFLl #DigitalMarketing #DigitalAdvertising #PharmaMarketing #epocrates

A new Association of National Advertisers and 4A's study lists five main elements creating value in an agency/client relationship: trust, value, cost, transparency, and respect. These items are central to any buyer/seller interaction. The study recommends a standardized checklist to measure value across all agency/brand pitches. This is difficult to accomplish when a campaign objective is issue awareness or other goal that veers from measuring pre/post campaign revenue growth from product/service advertising. https://lnkd.in/dmVy73Du #marketing

The first half of 2024 has been a game-changer for political ad spend, showing a remarkable 35% increase from 2020. While advertiser revenue experienced a brief decline, it's now on an upward trajectory, with political ads leaving a substantial mark on the industry. Staying updated with the latest insights is key. With an unprecedented surge in political ad spend expected in October, it's the perfect moment to refine your strategies. Dive into Operative's STAQ Benchmarking Highlights for an in-depth analysis of the current advertising trends and learn how to leverage them for success. https://lnkd.in/eSwpFAG9

Why Media & PR are Essential for Healthcare Companies! In today's digital age, media and PR play a crucial role in shaping the reputation and success of healthcare companies. Here's why: 1️⃣ Building Trust 2️⃣ Increasing Visibility 3️⃣ Educating the Public 4️⃣ Enhancing Credibility 5️⃣ Fostering Relationships In conclusion, media and PR are invaluable tools for healthcare companies, helping them to not only grow their business but also to positively impact public health. #HealthcarePR #MediaRelations #HealthcareIndustry #PublicRelations #HealthcareMarketing #TrustInHealthcare