Precis’ Post

We're sharing fresh insights into how B2B marketing teams are strategically leveraging thought leadership to unite with sales efforts. - An impressive 59% of companies make research a key part of their thought leadership strategy. - About 56% use thought leadership to enhance opportunities and influence purchasing choices. - Businesses that embrace thought leadership during sales are 4 times more likely to achieve commercial success. Discover the essential impact thought leadership has on B2B growth here: https://okt.to/M8Ndqk

B2B thought leadership helps brands build trust.

It's time we talk about thought leadership, the right way. *I'm really excited about this!* 🔥 😎 Join our brand-new webinar to hear how thought leadership can be a revenue-driver in your B2B organisation. We will go through the "why" behind thought leadership, what direct and indirect benefits it can have on your organisation and company brand/marketing/sales, concrete success cases and how to plug thought leadership into your marketing. We need to change the narrative around thought leadership and educate ourselves and our peers on how our B2B buyer researches solutions and purchases products today. Join us on November 21st! Link to a webinar in comments 🔗 👇 #B2Bmarketing #ThoughtLeadership

Navigating #B2B thought leadership best practices––such as maintaining consistency, introducing novel approaches, and effectively persuading your audience can be challenging for any business.    How do you transform insights and thought leadership into business impact?    Check out our latest blog for some B2B thought leadership best practices from {{linkedin_mention(urn:li:person:G8GWktFok5|Ryan Gould)}}, COO and Executive Vice President of Client Strategy, and others at Elevation Marketing.    https://lnkd.in/gN-zhzWC

Thought leadership is tough to get right, but when its unique and insightful, it drives credibility, authority, and even SEO.

We spent 3 months researching current B2B trends and thought leadership. Now we’re revealing our findings. Introducing: The 2025 Thought Leadership Report 📊 Inside: 👉🏻 The most effective strategies for growing your business in 2025 👉🏻 Stats on key factors behind B2B purchasing decisions 👉🏻 The impact of Thought Leadership on B2B buying behaviour. Want a copy? Comment 'B2B' and I’ll send you the link!

We’ve just unveiled key insights on how B2B marketing teams leverage thought leadership in partnership with their sales strategies. Here are my top 3 takeaways include: - Companies are 4 times more likely to achieve commercial success when they incorporate thought leadership in their sales processes💸 - 56% of organizations utilise thought leadership to facilitate business opportunities or influence purchasing decisions📄 - 59% of companies regularly integrate research into their thought leadership efforts💻 💡Discover more about the crucial impact of thought leadership in the B2B here: https://okt.to/qzg4ba

Data from the B2B Marketing Awards 2023 revealed that only 10% of thought leadership programmes are clearly aligned with sales and can demonstrate how they facilitate sales enablement. We are delighted to invite you to take part in this industry-first survey, in partnership with FT Longitude and CogniClick Sales Enablement . Dive deeper into the link between thought leadership, sales enablement, and ultimately commercial success: • Answer 10 quick questions • Be first to receive tailored insights • Benchmark your approach against peers Take the survey: https://lnkd.in/efXSJC4G

He's at it again. As marketers take more responsibility for revenue and buyers bypass sales, Phillip Katz speaks with the Association of National Advertisers on the importance of embracing a more personalized and sophisticated approach to B2B nurturing efforts. Read the full article here 👇

𝐖𝐡𝐚𝐭 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐝𝐨 𝐭𝐨 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐟𝐨𝐥𝐥𝐨𝐰 𝐮𝐩 𝐀𝐍𝐃 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭?  81% of trade show attendees have buying authority 💸 Even if they don’t buy on the spot – and mind you, most don't – they could be key decision-makers for future opportunities. ✨ That’s why the follow-up is SO important ✨ In B2B especially, the buying process often takes time – ranging from a week to over a year, involving multiple touch points, follow-ups, and stakeholders. So, here are 4 tips 👇