PrestaChamps’ Post

Browsing for what to buy this Black Friday, I got curious and found some stats of what this season will be like: 1. 💰 Record-Breaking Projections: - U.S. Black Friday online sales expected to hit $10.8B, with total holiday season spending reaching $296B (8-9% YoY increase). - Mobile shopping projected to generate $128B this season, up 12.8% from last year. 2. 📱 Consumer Behavior Insights: - 64% of shoppers will shop online, with 36% seeking deals on social media. - 54% of consumers start Black Friday shopping at least a week before the official date (which is... today). 3. 📈 Marketing Channel Performance: - 79% of e-commerce traffic will come from mobile devices. - SMS campaigns are predicted to show impressive engagement rates. So now... back to my original thought - what should I buy this Black Friday? #BlackFriday2024 #DigitalMarketing #RetailStrategy

Is your consumer electronics store ready for the Black Friday rush? The difference between good and exceptional Black Friday sales often comes down to one thing: how effectively you use your data. Our latest article reveals: * Why 61% of shoppers are targeting tech items this Black Friday * How retailers are seeing a 23% sales boost with data-driven strategies * Six actionable steps to optimise your store layout, staffing, and promotions Plus: Learn how TechXpress reduced checkout times by 45% using traffic-based optimisation! Read the full article to discover our comprehensive data strategy for Black Friday success. https://lnkd.in/eRzstBaJ Don't leave your holiday sales to chance - let data guide your decisions. #retailintelligence #blackfriday #retailstrategy #consumerelectronics #datadrivenretail #retailtechnlogy

🛍️ Black Friday Tips: Shop Smart, Save Big 💳✨ Black Friday is here, and it’s the perfect time to score great deals—if you’re strategic. Avoid overspending and maximize your savings with these simple tips: 1️⃣ Set a budget and stick to it: • Decide how much you can spend before shopping. It’s easy to get carried away, but a budget keeps you in control. 💰🛑 2️⃣ Make a list of priorities: • Identify what you actually need—gadgets, gifts, or essentials—and focus on those. Don’t let flashy deals distract you from your goals. 📋🎯 3️⃣ Compare prices online and offline: • Use price comparison tools to ensure you’re truly getting the best deal. Sometimes, the “discount” isn’t as great as it seems. 🔍📊 4️⃣ Avoid impulse buys: • Retailers use psychological tricks to make you spend more. Sleep on big purchases, and avoid deals that pressure you with time limits. ⏳🛒 🔑 Pro Tip: Check for additional discounts like cashback offers or promo codes before checkout. Every little bit adds up! #BlackFriday2024 #SmartShopping #SaveMoney #FinancialTips

Is this what Black Friday looks like now? At 8am, after the initial surge of shoppers, this Target (and many other stores) were eerily quiet. The crowds used to continue well into the early afternoon as shoppers moved from one destination to another, but every store I visited was relatively quiet with choice parking spots easy to find and modest lines at best to check out. This is likely the result of the confluence of 3 major factors: - Online shopping continues to erode the urgency to get up and get out - while I was out, my wife was still in bed looking at the same deals (but with better cash back and layered discounts for signing up for new account activation) - Black Friday isn’t a day or a weekend any more. Most retailers started their event the weekend before - if not earlier. Those that didn’t are likely going to have to scramble to make up for a day of disappointing traffic - There are fewer “must have” new items than in any year I can remember. Most of the big promotions, with a few exceptions were available at similar prices last year and the year before. Even the Taylor Swift Eras Tour Book didn’t seem to be much of a draw after the 100 or so first customers at 6am got their copy Couple that with uncertainty and unease about the economy, widening income gaps, non-discretionary spending now taking a bigger share of most consumer wallets, and it could point to challenges ahead for some retailers. Those that started promotions early, have a strong omnichannel approach to meeting demand, and executed well on obvious value and some level of newness will be just fine. Those that didn’t will likely be scrambling to catch up in a short season this year.

Are you ready? 9 Last-Minute Black Friday Preparation Tips for Your Business 💡 It is Black Friday today! ⏰ Check out some last-minute tips to ensure a successful Black Friday for your ecommerce business: 👇 ✅Optimize Your Product Pages: Ensure product descriptions are clear, images are high-quality, and pricing is accurate. 👌 ✅Create a Sense of Urgency(Its Today or next YEAR!): Use limited-time offers, countdown timers, and scarcity tactics to drive sales. 💫 ✅Mobile Optimization(MOBILE is the way!): Optimize your website for mobile devices to cater to on-the-go shoppers, keep updating offers there with Push Notifications.📱 ✅Secure Your Inventory: Ensure you have sufficient stock to meet the expected demand. 💸 ✅Test Your Checkout Process: Simulate the checkout process to identify and fix any bottlenecks(especially Payemnt and Shipping) 💱 ✅Prepare for Increased Traffic: Scale your server capacity to handle peak traffic 🈺 ✅Offer Excellent Customer Service: Be prepared to handle a surge in customer inquiries and orders(Lots of calm calls ) 🔍 ✅Leverage Social Media: Promote your Black Friday deals on social media platforms(update hourly) 💫 ✅Analyze Past Performance: Review previous year's data to identify trends and optimize your strategy(Fill the gaps) 💫 Are you ready to make this Black Friday your best yet? All the very best for the biggest sale of the year! 👍 #BlackFriday2024 #CyberMonday2024 #ecommerce #onlineshopping #digitalmarketing

🛍️ Black Friday is Here! 🖤 What Makes All the Difference in Boosting Your Sales? Market Research 📊 As we prepare for one of the biggest shopping days of the year, it's clear that success isn’t just about offering discounts. Market Research is the factor that can truly make all the difference in how you approach Black Friday today. Here's why: 🔍 Consumer Behavior: 54% of Black Friday shoppers make impulse purchases, so understanding customer motivations and preferences in real-time is essential to capturing these spontaneous sales. 💡 Optimized Pricing & Discounts: Whether you’re promoting electronics, fashion, or home goods, Market Research helps you identify which product categories will benefit most from targeted discounts and competitive pricing. 📱 The Digital Shift: With online shopping surging, businesses using data-driven strategies—such as personalized emails and targeted ads—can better capture attention and convert sales. 💡 Key takeaway: Market Research isn’t just a tool for planning - it’s essential for real-time action that drives success today‼️. Understanding consumer behavior as it unfolds gives your business a significant advantage. 🎯 How are you using Market Research to optimize your Black Friday sales? 💬 Want a special Black Friday discount on the latest 2024 market research report? Send me a DM, and let's talk! #BlackFriday2024 #MarketResearch #ConsumerBehavior #Ecommerce #SalesStrategy #ImpulseBuying #BusinessGrowth #RetailInsights

Black Friday appears to have started early! In our latest article, Aaron Devitt takes a look at how to achieve exceptional Black Friday sales with some interesting stats. Did you know: * 61% of shoppers are targeting electronics this Black Friday? * Data-driven retailers see 23% higher sales? * Mobile purchases are likely to be 67% vs last year? What to know more? Check out our article below. #blackfriday #datadrivenretail #retailstrategy P.S. This is just the first piece in our November series on maximising holiday sales.

📣Black Friday 2024 vs 2023: A 3% Dip on the Day, but a 17% Win Over the Week Black Friday has evolved from being a single day of shopping excitement into a broader, extended shopping season. In 2024, our clients saw a slight 3% decline in sales on Black Friday Day compared to 2023. However, when we take a step back and look at the 8 days leading up to and including Black Friday, the story is quite different: sales increased by  17% compared to the same timeframe last year. This highlights a clear trend: The traditional “Black Friday frenzy” has stretched into a longer shopping window, reducing dependence on a single day for peak sales. Sellers who strategically launched their deals earlier this year were able to capture more consumer spending throughout the extended week. What about your experience this Black Friday? Are you seeing a similar shift in trends?

With Black Friday just around the corner, it's time for retailers to gear up and make the most of this high-stakes shopping event. To ensure you're fully prepared, we've compiled a list of essential tips tailored to maximise your success. ⚪️ Plan Ahead: Start preparing stock management, marketing campaigns, and staff scheduling well in advance ⚪️ Optimise Your Website: This includes load times, mobile responsiveness, and user experience to prevent crashes and enhance customer satisfaction. ⚪️ Build Anticipation: Use email marketing, social media, and website to announce upcoming deals and generate excitement. ⚪️ Create Exclusive Offers: This could include limited-time discounts, exclusive products, and bundle deals to attract more customers. ⚪️ Leverage Social Media: Share sneak peeks, countdowns, and behind-the-scenes content to create buzz. ⚪️ Implement a Multi-Channel Approach: Ensure that promotions are consistent across all channels—online, in-store, and through mobile apps. ⚪️ Enhance Customer Service: Offer support through various channels like live chat, email, and phone to address customer concerns. Ensure Adequate Inventory: Look at past sales data to predict which products will be popular to meet demand, but avoid overstocking items that might not sell.