Clerk.io’s Post

Black Friday is less than 2 months away so you need to start preparing now! 😱📣 Avid shoppers are already mapping out their plans, making lists, and setting their sights on the best deals. Are you ready to meet that demand? 🥲 With Black Friday right around the corner, preparation is everything, and e-commerce businesses find themselves at the threshold of a season that could make or break their year. In this blog article, read why you need to start preparing for Black Friday and the impacts on your business this one day can have. 💪 Read the full article here 👉 https://hubs.ly/Q02SjSYH0 #clerkio #blog #blackfriday #ecommerce

🚨 Black Friday Buyers Are Already on the Hunt! Are You Ready to Capture Their Attention? 🚨 The countdown is on—Black Friday shoppers are browsing, comparing, and planning their purchases right now. With so many options for every product, the question is: Will they choose you, or will they go to a competitor? To win them over, your strategy needs to go beyond discounts. Now’s the time to focus on high-impact tactics to keep buyers on your site, engaged, and excited to buy from you. 🔑 Top Tips to Stand Out This Black Friday: - Strategic Newsletters: Engage customers before, during, and after Black Friday with well-timed emails. Before: Tease upcoming deals and offer exclusive early-bird discounts. During: Send real-time updates on hot items and low-stock alerts to create urgency. After: Follow up with thank-you notes and special offers to build lasting relationships. - Unbeatable Offers: Stand out with enticing offers that are hard to pass up. Think beyond discounts—create product bundles, exclusive gifts, or limited-time extras that add value. - Real-Time Inventory Updates: Nothing motivates shoppers like seeing items running low in real-time. Use stock alerts on popular products to create urgency and push faster purchases. - Personalized Post-Purchase Offers: Don’t end the interaction at checkout! Use the post-purchase screen to offer related products or discounts on future purchases to build long-term loyalty. ✨ The race to Black Friday is on. Use these tips to make your store a top choice for eager shoppers! #BlackFriday2023 #eCommerceStrategy #PrestaChamps #HolidayShopping #ConversionOptimization #CustomerExperience

The science behind Black Friday goes beyond discounts—it’s about understanding consumer behavior and shopping trends. The urgency of limited-time deals drives quick decisions, but businesses must focus on more than just price cuts. They need to understand what motivates customers, when and where they’re likely to make a purchase. MapZot.AI’s location intelligence can help businesses identify key trends and pinpoint the right moments to engage customers, maximizing both immediate sales and long-term loyalty. Check out the full article here: https://lnkd.in/eHJFtWhs #mapzotai #aitool #aitechnology #blackfriday #blackfridaydeals #consumerbehavior #shoppingtrends #businessowners #strategy #growth #locationintelligence #learnmore

Don't let black Friday slip away. Want to see a record-breaking sales this Black Friday? Here is how... Get your brand noticed and drive sales with these key strategies: 1. Start the Hype Early 🔥 Build anticipation with teasers, countdowns, and early-access offers for VIPs. It’s a great way to reward loyal customers and drive engagement! 2. Personalized Outreach 📩 Tailor emails, offer abandoned cart discounts, and re-engage your audience with custom recommendations. 3. Flash Sales & Timed Deals ⏰ Time-limited offers create urgency and keep customers excited. 4. Optimize Checkout 💻 A smooth, fast, and mobile-friendly checkout process is key to maximizing conversions. With the right approach, Black Friday can be a game-changer! 👏 #BlackFriday #Marketing #Ecommerce #Sales

FOMO is real, especially for Black Friday. Are you ready to capture it? Last year, Black Friday online sales hit a record $9.8 billion in the U.S., and even small businesses like my friend's e-commerce store saw significant boosts in sales. This shows just how crucial Black Friday is, whether you're a giant retailer or a small business. The stakes are high, and we can't afford to ignore this opportunity. It's time to get creative and craft new marketing strategies tailored for this big shopping event. Utilize social media promotions, email marketing, and irresistible deals to capture your audience's attention. Let's make sure this Black Friday brings unprecedented growth to your business, no matter the size. #BlackFriday #Ecommerce #SmallBusinessGrowth #MarketingStrategy

🤔 Will you even be here next Black Friday? The European ecommerce market will hit €958 billion this year. But that growth is a bit of a mirage for many small stores. Here's what's actually happening: ➜ Half of SMEs don't see growth in their future ➜ Tech giants keep gaining market share ➜ Low-cost marketplaces like Temu are crushing margins ➜ TikTok Shop is rewriting how people buy The survivors? They're not who you'd expect. They're not the ones with the biggest budgets or the best agencies. They're the 2% who turned data into their superpower. Who know exactly: ➜ Which products actually drive profit ➜ Where their best customers hide ➜ What triggers second purchases ➜ When to ignore "industry best practices" This Black Friday isn't about growth for everyone. For some, it's about survival. Some will break through. Some will barely survive. Some won't see another Christmas. The difference isn't luck. It's not even traffic. It's about getting very serious about your data before it's too late. Time to decide: Will you be a statistic or a survivor? Rasmus Leth Skjoldan Asger Stampe Casper Emil Sciuto Rouchmann Lukas Rogvall Robert Larsson Mads Gustafsen Kristian Kromphardt Østergaard Philip Andersen Just add 🧠 #ecommerce #personalization #productintelligence Kasper Refskou Jensen Hello Retail

Black Friday is for new customers! Are you keeping an eye on your attribution window, or are you cannibalizing your existing customers? If you want incremental growth on Black Friday, you should start your awareness campaigns early. How should these campaigns be structured? Building and producing full-funnel creative concepts takes a mix of different creatives for different funnel steps! Users don’t buy on the last click! The awareness phases play a key role. It takes a lot of problem awareness, education, and solution CTAs before new customers buy from your shop. More than just a discount. My opinion: 👉 On Black Friday, new customers should drive the revenue. Existing customers shouldn't be cannibalized with discount codes! What do you think? #kickbite #ecommerce #blackfriday

Browsing for what to buy this Black Friday, I got curious and found some stats of what this season will be like: 1. 💰 Record-Breaking Projections: - U.S. Black Friday online sales expected to hit $10.8B, with total holiday season spending reaching $296B (8-9% YoY increase). - Mobile shopping projected to generate $128B this season, up 12.8% from last year. 2. 📱 Consumer Behavior Insights: - 64% of shoppers will shop online, with 36% seeking deals on social media. - 54% of consumers start Black Friday shopping at least a week before the official date (which is... today). 3. 📈 Marketing Channel Performance: - 79% of e-commerce traffic will come from mobile devices. - SMS campaigns are predicted to show impressive engagement rates. So now... back to my original thought - what should I buy this Black Friday? #BlackFriday2024 #DigitalMarketing #RetailStrategy

How can your business leverage the potential of Black Friday this year? On November 29th, Black Friday attracts a staggering 79% of consumers who actively seek out new online stores. With over 40 billion in total spending during this period, it presents a massive opportunity for you and your business. If you're ready to make the most of the holiday season and expand your customer reach, our team of International Specialists are here to support you every step of the way! #DHLExpress #BlackFriday #PeakSeason #BusinessAdvice🚚

10 Years of Black Friday: More Complex Than Ever? #BlackFriday in the UK turns 10, evolving from a one-day sale to a month-long event. While this creates opportunities, it also brings challenges like consumer fatigue and dwindling excitement. At incling, we believe real-time customer insights are key. Engaging with online communities helps brands optimise strategies, promotions, and shopping experiences. The future of Black Friday? It's all about understanding the customer journey. #RetailInsights #CustomerJourney #Ecommerce #SalesStrategy #incling