Progresso Research’s Post

In today's interconnected landscape, digital marketing transcends mere transactions; it becomes a conduit for cultivating lasting connections with clients. Here's how it elevates client relationships 1. Personalized Engagement: Tailored campaigns resonate on a personal level. 2. Continuous Communication: Digital platforms maintain ongoing dialogue, fostering trust. 3. Value-driven Content: Relevant material builds credibility and strengthens bonds. 4. Feedback Loops: Real-time feedback enhances satisfaction and retention. 5. Community Building: Online communities foster belonging and affinity. 6. Enhanced Customer Service: Swift, personalized service demonstrates care. 7. Data-driven Insights: Analytics refine the approach and serve clientele better. #DigitalMarketing #ClientRelationships #Personalization #Communication #ValueContent #FeedbackLoop #CommunityBuilding #CustomerService #DataInsights Ankit Mehra  Kausar Mehra Manoj Kumar (MK)  Sonam Arneja  Pradeep Sethi  Aishwarya Dhatwalia Manoj Singh  Nikhil Jain Namneet Singh Nivedita Awasthi Satyendra Dwivedi Mehak Oberoi Nikita Saini Jimmy Goel Ashish Saini Sunil Singh Sujata Thakur Jagjot Singh Wadali Rajat Kapoor Gursewak Kalsi devbrat kumar manji Anurag Pandey Surinder Kumar Navjot Kaur Bindu Sharma

In an insightful study conducted by The New York Times Customer Insight Group, five key reasons were identified for why people choose to share content on social media: 1. To be helpful to others: 49% of users say that reposting allows them to inform others about products, issues, and topics that can entertain, educate, or assist others. 2. To share about themselves: 68% of users repost to give people a better understanding of who they are and what they’re interested in. 3. To build and maintain relationships: 78% of users share information online because it helps them stay connected with people who are far away. 4. For self-improvement: 69% of users share content because it makes them feel more engaged with the world. 5. To raise awareness of issues or brands: 84% of users repost as a way to support brands or issues they care about. The study also found that some users share information as a way to “better internalize” it: 73% of respondents said they process information more deeply and thoughtfully when they share it. Do any of these reasons resonate with why you share content?

A recent article from Quirk's Media highlights the importance of diverse perspectives in marketing research. Maintaining empathy and representativeness throughout the research process has always been crucial, but in the ever changing landscape we are facing today in our industry, it's more important than ever. The article claims that by playing the Devil's advocate, understanding context, balancing research methods, and conveying human experience when presenting data, we can help create products that connect with consumers and achieve commercial success. Let us know your thoughts and check out the full article here- https://lnkd.in/gWGuuYdd #PrecisionSample #Quirks #empathy #mrx #marketresearch #representation #dataquality

The importance of empathy in marketing research can't be overstated. How many times during a research study have you spotted a discrepancy between what stakeholders believed a top consumer priorities to be and what real-world observations revealed those priorities to actually be? Check out this full article and keep trying on those other hats- https://lnkd.in/ggN_DYka #mrx #marketresearch #dataquality #representativeness #empathy #sampling

In today's interconnected landscape, digital marketing transcends mere transactions; it becomes a conduit for cultivating lasting connections with clients. Here's how it elevates client relationships 1. Personalized Engagement: Tailored campaigns resonate on a personal level. 2. Continuous Communication: Digital platforms maintain ongoing dialogue, fostering trust. 3. Value-driven Content: Relevant material builds credibility and strengthens bonds. 4. Feedback Loops: Real-time feedback enhances satisfaction and retention. 5. Community Building: Online communities foster belonging and affinity. 6. Enhanced Customer Service: Swift, personalized service demonstrates care. 7. Data-driven Insights: Analytics refine the approach and serve clientele better. #DigitalMarketing #ClientRelationships #Personalization #Communication #ValueContent #FeedbackLoop #CommunityBuilding #CustomerService #DataInsights Ankit Mehra  Kausar Mehra Manoj Kumar (MK)  Sonam Arneja  Pradeep Sethi  Aishwarya Dhatwalia Manoj Singh  Nikhil Jain Namneet Singh Nivedita Awasthi Satyendra Dwivedi Mehak Oberoi Nikita Saini Jimmy Goel Ashish Saini Sunil Singh Sujata Thakur Jagjot Singh Wadali Rajat Kapoor Gursewak Kalsi devbrat kumar manji Anurag Pandey Surinder Kumar Navjot Kaur Bindu Sharma

Why is market research important? 🔍 1. Understand your customers 2. Evaluate the competition 3. Mitigate risk 4. Identify market opportunities 5. Test product concepts 6. Evaluate marketing campaigns Learn 90+ of the best Web3 market research questions here. https://lnkd.in/gNeBq_Re

Ever wondered what your competitors are doing right?   Analysing competitors can reveal new opportunities and gaps in the market. It's a crucial step often overlooked.   Ignoring this step could mean missing out on strategies that are working well for others in your field.   Here’s what I recommend:   🔘 Google your competitors to see what comes up.   🔘 Review their social media for engagement and content trends.   🔘 Check their reviews to understand client satisfaction and pain points.   Learning from competitors helps you improve your own strategies and find unique ways to stand out.   Have you done a competitor analysis recently? What did you discover?

As an advocate of repurposing existing research and revisiting the assets you already have to answer new questions, I love that this has traction as a tangible method in this article by Marketing Week. Plus, a new snazzy acronym from Helen Edwards to help sell it in! Improved knowledge management and proper insight engagement plans are needed to resurface studies that are very often ‘hidden in plain sight’. But to really gain new value you also need a workable process to mine the data in a new context - just reading an existing report and expecting the new insight to jump out the page is not a process. Market Research Society (MRS)

🗣️ I’ve talked a lot about personas recently. It’s a handy dandy tool I like to use to help companies get a comprehensive look at the marketplace and the variety of potential customers it houses. If you missed all of my posts for April, here’s a recap: Personas help companies market in a more specific way to the marketplace. If you need it broken down even more… ASSUMPTIONS ALONE = BAD ASSUMPTIONS + DATA = GOOD Companies that use market research to assist in their understanding of customers will be able to create more accurate pictures (or personas) of customers, and therefore have more success marketing to them. And, what does that marketing look like you ask… Once you have your personas, you’re going to want to dive deeper into them and ask four important questions: 1️⃣ Who they REALLY are (beyond basic demographic info) 2️⃣ The problem they are trying to solve (what and why) 3️⃣ Whether they have the means to solve the problem (funds/authority/resources) 4️⃣ What they will gain by solving this problem (beyond the product or service itself) These four questions are more than just great meeting fodder, they’re essential building blocks for successful marketing strategy. Go on, try it, if you haven’t already. #Marketing #DigitalMarketing #UnifiedMarketingSystem #Speaker #BusinessLeadership

🔍 Stop Wasting Time & Money on the Wrong Campaigns! 🔍 Not every campaign is built to win, especially if you're missing a deep understanding of your consumer journeys and key business drivers. Without these insights, marketing spend can slip away fast. But there's a solution: Semrush and Insights24 have joined forces to turn raw data into actionable insights—so you don’t have to spend hours digging through data to find what matters. We’re here to simplify your marketing life and help you make smarter, faster business decisions that actually drive results. ✨ Market smarter, not harder. Discover more: Insights24 x Semrush