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The importance of empathy in marketing research can't be overstated. How many times during a research study have you spotted a discrepancy between what stakeholders believed a top consumer priorities to be and what real-world observations revealed those priorities to actually be? Check out this full article and keep trying on those other hats- https://lnkd.in/ggN_DYka #mrx #marketresearch #dataquality #representativeness #empathy #sampling

The numbers don't lie! And as a result-driven team, we care about the data. 📈 See some stats we're proud of: 👇 📣 55% Of our current clients have come to us as a referral or recommendation 📣 72% Of our existing clients have committed retained time with us 📣 22% Have been with us for four-plus years 📣 2% Of former clients we’ve chosen to walk away from because their culture and ethics haven’t aligned with ours We're honest about our achievements and believe it's important to celebrate every win and reflect on every loss. 🎉 Ready to see some real marketing results? 💯 📣 Find out more about what we do and our dedicated team today >>> https://loom.ly/SBaxEC0 #MediaMattersAgency #InBoundMarketing #ResultsDriven #Teamwork

In an insightful study conducted by The New York Times Customer Insight Group, five key reasons were identified for why people choose to share content on social media: 1. To be helpful to others: 49% of users say that reposting allows them to inform others about products, issues, and topics that can entertain, educate, or assist others. 2. To share about themselves: 68% of users repost to give people a better understanding of who they are and what they’re interested in. 3. To build and maintain relationships: 78% of users share information online because it helps them stay connected with people who are far away. 4. For self-improvement: 69% of users share content because it makes them feel more engaged with the world. 5. To raise awareness of issues or brands: 84% of users repost as a way to support brands or issues they care about. The study also found that some users share information as a way to “better internalize” it: 73% of respondents said they process information more deeply and thoughtfully when they share it. Do any of these reasons resonate with why you share content?

Excited to share an insightful article on rethinking consumer insights in marketing! Traditional methods have their flaws, from biased focus groups to the allure of the "HiPPO" (Highest Paid Person's Opinion). We need to revolutionize research with real-time, unbiased insights. No more distorted focus group glass! Let's break free from old molds and embrace dynamic, data-driven decision-making. #Marketing #ConsumerInsights #DataDrivenDecisions

Feeling uncertain about whether it’s the right moment to dive into research? Pete Denman's insightful article featured in Quirk's Media, "Five signs it’s time to conduct Qualitative Research" might provide the clarity you’re looking for. Qualitative research can unlock powerful insights that drive meaningful decisions, but timing is everything. Pete outlines a few key signs that it may be time to take the plunge, helping you make informed choices about when and how to leverage this approach effectively. https://lnkd.in/ddc33GS6 Check out his article for expert guidance and actionable tips that could transform your strategy. 🚀 #ResearchInsights #QualitativeResearch #BusinessStrategy  

Our attention span has dwindled to just eight seconds—less than that of a goldfish! This is actually not a decline in attention; it is simply our brains becoming accustomed to processing overwhelming amounts of data. This inundation blurs the lines between brands, making it harder for customers to remain loyal. As customer-centric marketers, it is our job to break through the noise and tailor strategies to capture fleeting attention spans. Let's make every second count! Kudos to Kelly Waller for highlighting this. #Marketing #CustomerCentricMarketing #BrandDifferentiation

The LIKERT SCALE is a widely used survey tool designed to measure attitudes, opinions, and perceptions by gauging the extent of agreement or disagreement with a particular statement. An essential aspect of market research for researchers is the ability to gauge the respondents’ opinion towards a brand, feature, product, service, and more. Measuring opinions helps to measure the level of changes required. Using a quantitative analysis data collection tool in the research process, like a likert scale, allows research teams to understand respondent sentiments. Quantifying a like or dislike aids in making timely changes and supplies a critical tool in the insights collection and management process of brand and research teams. P.S. Don't forget to SUBSCRIBE and hit the bell to be notified when Rain Digital posts new content and exciting offers! #smallbusinessmarketing #digitalmarketing #digitaladvertising #smallbusines #marketing #advertising #help

I asked 300 Americans, “What do you like and find fulfilling?” and found that “Scrolling Social Media for 20 Minutes” scored higher than “Meetings That Could Have Been an Email.” (which narrowly beat “Waiting at the Dentist Without a Phone” and “Cleaning Up Dog Vomit.”) But that’s not the point. 𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝗳𝗼𝘂𝗻𝗱 𝗯𝗿𝗮𝗻𝗱 𝗮𝗿𝗰𝗵𝗲𝘁𝘆𝗽𝗲 𝘀𝗹𝗶𝗱𝗲𝘀 𝘃𝗶𝘀𝘂𝗮𝗹𝗹𝘆 𝗮𝗽𝗽𝗲𝗮𝗹𝗶𝗻𝗴 𝗯𝘂𝘁 𝗹𝗮𝗰𝗸𝗶𝗻𝗴 𝗶𝗻𝘀𝗶𝗴𝗵𝘁? This week, I've designed a new model that delivers deeper brand positioning insights. Check out the image below. You can embed the graph in your surveys, and ask shoppers to plot any given behavior, or use it in a presentation to support your narrative. The insightful part is data from the 300 respondents, who plotted 22 total behaviors, including: 1. Clearly winning an argument with your partner. 2. Trying to find the 'x' to close a popup ad. 3. Reading before bed. 𝗚𝗲𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗮𝗻𝗱 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗮𝗻 𝗲𝗱𝗶𝘁𝗮𝗯𝗹𝗲 𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗴𝗿𝗮𝗽𝗵 – 𝘄𝗶𝘁𝗵 𝗼𝗿 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮 𝗹𝗮𝘆𝗲𝗿 – 𝗯𝘆 𝗰𝗹𝗶𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗯𝗲𝗹𝗼𝘄. Sign up to get free methodologies and quant research tips every Tuesday. https://lnkd.in/geMQVMh9 Sam

👩💼Consumers will willingly share data.👩💼 You don’t need to rely solely on third-party data and cookies. However, you need a quality data collection strategy that provides clear value to the individual. Optimise your site for data collection, build trust by clearly explaining to a consumer why you are collecting data and provide real value back to them when they provide you with information. With cookies going and other ID solutions likely to face similar challenges, any forward-facing brand should invest and cultivate its first-party data strategy. Comment below or message me for esbconnect tips for maximising first-party data collection. As Declan Kennedy says: ID-based solutions backed will likely run into the same issues as cookies. There is no single solution to precision targeting across domains. Collecting your data is a wise investment to future proof your business and we are seeing the ROIs are three-time higher than sale-based customer acquisition. Read more and some of my top tips at: https://lnkd.in/eCCAcn2Y Campaign Asia-Pacific #firstpartydata #zeropartydata #crm

After taking some time off last week, I can tell you that gaining insight requires taking a step back and analyzing the data whether it is your life or business. The same hold true for any specific aspect of your business including Marketing and Sales. So, step back. Take in all the data. What's working? What isn't? Use the power of insight to better steer the ship. #SocialMedia #SocialSelling #ThoughtLeadership #PersonalBrand #Insights https://lnkd.in/ev-ahHqE