Professional Triathletes Organisation’s Post

What led a legendary Silicon Valley investor to believe in the potential of the Professional Triathletes Organisation (PTO) and back it in its very early stages? And, as its inaugural T100 Triathlon World Tour series drew to a close with the final event in Dubai earlier this month, what has he made of their progress? City AM's sports editor Frank Dalleres asks the questions; Sir Michael Moritz provides the answers... “What struck me about the it was the fact that there was a sport that had the idea of redefining itself; a sport that had appealed to a certain number of people, but was coming up with a proposition that would make it attractive in two ways... One, as a much more compelling spectator sport, and secondly, as a much more compelling participation sport. This was an opportunity to create a brand new league and own the league, and therefore shape its entire trajectory, in partnership with the professional athletes." READ the full story here: https://lnkd.in/e8AwRRQZ #T100 #Triathlon #Dubai

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