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Don’t miss our interview with NewDigitalAge on the evolving landscape of cross-platform media measurement. Discover how we're leading the way in providing comprehensive, actionable data to navigate today’s fragmented media environment. #MediaMeasurement #CrossPlatform #DataInsights #Comscore

Listen is as media industry leaders share ‘Why MASC’ in the Media Ad Sales Council (MASC) member profile series here: https://hubs.ly/Q02vWpMw0 #MatrixMeansMedia #MASC #MediaAdSalesCouncil #mediaadsales

Exciting news from IAB Newfronts! We've teamed up with Comscore, Inc. to introduce the industry's first outcomes measurement for linear and #CTV. This collaboration is a major milestone for the industry, and we're excited to share more details soon. #mediameasurement #crossplatform #brandmarketing #newfronts2024

🔴 Meet #Halo, the WFA Cross-Media Measurement framework that represents a ground-breaking, advertiser-centric measurement approach designed to revolutionize how we understand and evaluate #advertising’s impact across different media channels. Halo leverages advanced technologies and methodologies to provide comprehensive, privacy-conscious and accurate cross-media measurement solutions. Supported by leading global brands, advertiser associations and technology innovators, Halo addresses the complex challenges of today's rapidly evolving media ecosystem. In a first virtual townhall WFA, advertisers and other key stakeholders updated the ad industry on the progress made during the first Halo CMM Community Summit, held in New York last month. 👉 Watch a recap of that first townhall here: https://bit.ly/432a3tL. 👉 And while you’re at it, do register for the next virtual townhall, held April 3: https://bit.ly/3T4uaE3. See you at the townhall! #Media #Measurement #GlobalMarketing #BetterMarketing Matt Green Rishi Saxena

🏅 Wondering where your audience was during the Olympics Opening Ceremony? 📊 Nielsen’s latest insights (https://bit.ly/3A8G8Wb) reveal key viewership trends that, combined with data from our Olympics insights hub, support advertisers and agencies optimize their ad spend

TOP TEN REASONS TO USE INDUSTRY INSIGHTS 1) Find specific insights by industry 2) Find specific insights by nationwide or market 3) Find days with the best response 4) Find dayparts with the best response 5) Find stations with the best response 6) Find station formats with the best response 7) Find programs / shows with the best response 8) Find ad durations with the best response 9) Use 13 billion broadcast session responses to actual advertiser websites to determine benchmarks 10) Use over $1 billion in broadcast ad spend from actual advertisers to determine benchmarks

For all those returning from all the ad effectiveness talk at Cannes Lions this week get in touch if you'd like an objective chat about what the right measurement approach is for you. It might be that developing a measurement framework is the right place to start and then thinking through the right measurement solution following that. We can help clients work that through. The blog link in the comments can be a good place to start if (like most advertisers we speak to currently) you are reevaluating how you approach measurement.

🌟 Last month, Vistar brought together industry experts for a powerful panel debate on a pressing issue: are marketers prioritizing “clicks” over authentic connections? A key takeaway emerged: relying solely on last-touch attribution only adds value to the final interaction, and investing in quality creative at every stage of the buying journey and across various channels is crucial. 💡Learn more insights from Siddharth Vishwanathan of BMO and other experts on maximizing ad creative beyond just clicks by checking out our blog post: https://hubs.la/Q02CJk7-0

Take a look into the future of advertising in a cross-media landscape 👀 during our upcoming joint webinar with the ANA about the State of Gen Z. Join Comscore’s Danan Ren, Bo Liu and Caleb White on July 25 at 3pm ET as we share our latest insights about this digital-first consumer shaping industry trends at pace. Register via this link https://lnkd.in/e7EueGJq #genz #digitalfirst #crossmedia #comscore #mediameasurement Association of National Advertisers

With the Olympics having been traded programmatically for the first time this year, media buyers and sellers need to have reliable access to the intelligence they need to power informed advertising efforts across the programmatic marketplace. 📱📲 With new Guideline Programmatic Pricing data, accessing and leveraging that crucial media intelligence is easier than ever before ... https://hubs.la/Q02X113h0 #GuidelineData #GuidelineProgrammaticPricing #RetailMedia #ProgrammaticSpend #AdSpendIntelligence