QualSights’ Post

“Does research really make a difference for your business?” It’s a question we hear often. With tight timelines and competing priorities, why invest the time and effort to do research first? The truth is, research is the foundation that empowers every decision. In this video, we’re sharing real-world examples of how thoughtful consumer insights have transformed businesses. From uncovering hidden customer needs to refining product launches, the data doesn’t just inform—it drives measurable results. 🔹 Research helps you: * Avoid costly mistakes by validating concepts before launching. * Discover actionable opportunities that align with your audience’s needs. * Adapt with confidence, knowing your decisions are backed by insights, not guesswork. Before you move forward, ask yourself: What could I accomplish if I knew exactly what my audience wanted? Watch now and let us show you why research is never a waste—it’s a strategic advantage. #SageOutcomes #ConsumerInsights #ResearchInAction #BusinessGrowth #AudienceUnderstanding #StrategicDecisions

When I read a book that educates and inspires business success, I have to share it with other people. Today, that book is by Brett Townsend and Tim Hoskins and is called, “Insights on the Brink: Revitalizing the Market Research and Analytics Industry.” The struggle it addresses is summarized with this quote: “Consumer insights is, almost without exception, classified as nonworking dollars, meaning that we’re considered a cost center instead of a revenue-generating part of the business. So from the get-go, we’re fighting an uphill battle to prove our value.” Many of the concepts resonated deeply with my real-world experience, deeply held beliefs, and lifelong passion. Research insights, analytics, and collaboration are the foundation for driving business impact. We hold the key to unlocking opportunities for change, growth, and transformation—yet we often resist the changes needed to fully unleash that potential. Insights on the Brink challenges the traditional mindsets and practices of our industry, urging us to rethink how we approach our work. It offers fresh ideas and innovative methods that help us achieve the meaningful impact we strive for but don’t always attain. Here are a few excerpts that truly resonated with me. Every time I re-read them, I find myself internally shouting, "YES! This is spot on!" • “If you can’t tell me your story in three slides, you don’t have a story.” • “I don’t need to know everything you know; I just need to know what I need to know.” • “The most successful projects are the ones where the client and agency go on the journey together.” • “And further, the agency role should not end with a report, but should follow through on implications and strategy.” • “It’s not about methodologies: We need to give ourselves permission to break free from methodology and inconsequential data and flip our mindset to focus on outcomes so we can play a more powerful role.” I invite you to get the book and discover how it inspires new thinking and actions that can make a real difference for you! Kudos to Brett Townsend and Tim Hoskins for this remarkable book! https://lnkd.in/g5Pmya_6 #MRX #Insights #ConsumerInsight #CustomerInsight #MarketResearch #MarketingResearch #BusinessImpact

🌟 Planning Your Business Strategy for Next Year? 🌟 Successful business planning isn’t just about setting goals—it’s about staying ahead of the curve by understanding and leveraging market trends. Here's how you can make it work for you: 📈 Identify Emerging Trends: Stay informed with industry reports and social media insights to spot what’s gaining traction. 🔍 Analyze Competitor Moves: Learn from your competitors to uncover market shifts and new opportunities. 🔄 Adjust Your Strategy: Use these insights to refine your approach, meeting evolving market demands head-on. 🚀 Proactive market trend analysis can be your competitive edge in 2025! How do you plan to incorporate market trends into your strategy? Let’s discuss your ideas in the comments! #BusinessStrategy #MarketTrends #GrowthMindset #StrategicPlanning #FutureofWork

Aligning strategic thinking with business objectives is crucial for driving impactful decisions. Understanding broader business goals allows market researchers to tailor insights and recommendations, ensuring they support long-term growth and competitive advantage. A great reminder of the importance of this alignment! #MarketResearch #StrategicThinking #BusinessGrowth

Concise, conversational, actionable: in just 15 minutes, strategists offer their insights on the markets at midyear and ways you and your employees can prepare for the potential opportunities and risks ahead. Watch now. #MidyearOutlook https://lnkd.in/es9VwsFY

Concise, conversational, actionable: in just 15 minutes, strategists offer their insights on the markets at midyear and ways you and your employees can prepare for the potential opportunities and risks ahead. Watch now. #MidyearOutlook https://lnkd.in/ezmZtsqs

Concise, conversational, actionable: in just 15 minutes, strategists offer their insights on the markets at midyear and ways you and your employees can prepare for the potential opportunities and risks ahead. Watch now. #MidyearOutlook https://lnkd.in/eCU6fvPQ

Concise, conversational, actionable: in just 15 minutes, strategists offer their insights on the markets at midyear and ways you and your employees can prepare for the potential opportunities and risks ahead. Watch now. #MidyearOutlook https://lnkd.in/gaUUi7eG

Unlocking the Power of Primary Research: Dive into the World of Focus Groups! 🎥✨ In this short video, we explore the dynamic realm of focus groups as a vital tool in understanding consumer insights and shaping strategic decisions. Join us as we delve into the nuances of this primary research method and uncover its potential to drive business growth. #MarketResearch #FocusGroups #BusinessInsights #BizDevWithNnanna

Concise, conversational, actionable: in just 15 minutes, strategists offer their insights on the markets at midyear and ways you and your employees can prepare for the potential opportunities and risks ahead. Watch now. #MidyearOutlook https://lnkd.in/gTmqf8vA