Rachel H’s Post

Ready for More Sales in Summer?🌞 Summer is the perfect time to heat up your sales. But how? As experienced e-commerce sellers in the print-on-demand space, you already know the basics. But you should always dig deeper. Here, we have prepared some tips and data insights to help you make those summer profits grow. ➡️Seasonal Promotions: Offer special summer discounts and promotions. Seasonal promotions significantly impact consumer behavior. The print-on-demand market has seen increased demand for personalized and unique home décor products, especially during seasonal peaks (IMARC Services Private Limited). ➡️Segmented Email Campaigns: Use data to segment your audience based on past purchase behavior. DMA (Data & Marketing Association) UK reports that segmented email campaigns can generate up to a 760% increase in revenue. Tailor your summer promotions to different segments for better engagement and conversion. ➡️Dynamic Pricing Strategies: Implement dynamic pricing to adjust prices based on demand, competitor pricing, and inventory levels, using the summer season's main trends. Studies by McKinsey & Company show that applying dynamic pricing creates steady revenue growth. ➡️Retargeting Campaigns: Utilize retargeting ads to reach customers who have shown interest in your products but haven’t purchased them yet. Retargeted ads can increase the chance of converting visitors by 70% (Invesp). ➡️ Encourage your customers to share photos of their wall art in summer settings. Consumers trust user-generated content significantly more than traditional marketing, with 79% of people saying it highly impacts their purchasing decisions (EveryoneSocial). Feature these photos on social media to build a community and inspire others. ➡️ Sustainable and Eco-Friendly Options: Highlight your commitment to sustainability, especially with eco-friendly summer-themed wall art. 66% of consumers are willing to pay more for sustainable brands (Nielsen). Market your eco-friendly practices to attract environmentally conscious customers. At merchOne, we understand the many nuances of the print-on-demand industry and are always glad to offer insights and support to help you excel. #EcommerceTips #PrintOnDemand #SummerSales #WallArt #MarketingStrategy

Post-BFCM Sales Slump: The i=Change Impact Marketing Checklist As an i=Change brand, it's crucial to showcase the positive impact you're making on the world. Our Impact Marketing checklist will guide you through effective steps to cope with the post-BFCM sales slump. Key Actions to Take: 1. Analyse your performance = Review Sales Data: Identify top-performing products, customer segments, and marketing channels. = Track Customer Behavior: Analyze customer journeys to understand their post-BFCM shopping patterns. = Identify Weak Areas: Pinpoint areas where your marketing efforts could be improved. 2. Re-Engage Your Customer Base = Email and Social Media Campaigns: Create engaging content and exclusive offers, discounts, loyalty program incentives, customer testimonials, and holiday gift guides.  = Featuring your giving: As an i=Change brand, you can keep your customers informed and inspired by sharing your giving-back journey. 3. Utilise Seasonal Opportunities = Holiday Promotions: Leverage upcoming holidays like Christmas and New Year's to offer special promotions and gift guides. = Seasonal Campaigns: Create marketing campaigns that align with seasonal trends and consumer behaviour. 4. Optimise your Website = Product Listings: Update product descriptions and visuals to reflect current trends and seasonality. = Live Impact Page: Feature real-time updates on the amount of impact you are raising, fostering transparency and trust with our live counter. = Impact API: Integrate our API to feature the projects you support and demonstrate your impact seamlessly. = Utilise the Pre-Purchase Platform: Seamlessly integrate our platform to engage customers before they even reach the checkout. Integrate your giving-back journey into your marketing plans! Save this reel for later. 🔖 #iEqualChange⁠ #WhatDoYouCareAbout⁠ #ShopForChange⁠ #BusinessForGood

With limitations on item-level adjustments, Performance Max's algorithms can be a chore for online retailers. The solution? A multitude of business metrics to enhance campaign precision. Have you tried it? 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆 𝗮𝗻𝗱 𝗵𝗼𝘄: Traditionally, relying on Sales Volume and Efficiency (ROAS) alone offers limited control and insight, potentially overlooking key strategic opportunities due to PMax's opaque nature. 𝗧𝗵𝗲 𝗽𝗶𝘁𝗳𝗮𝗹𝗹𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗮𝘁: 𝗛𝗶𝘀𝘁𝗼𝗿𝗶𝗰𝗮𝗹 𝗯𝗶𝗮𝘀: Past sales data might perpetuate a cycle favoring existing top-sellers at the expense of new or niche products. 𝗟𝗮𝗰𝗸 𝗼𝗳 𝗱𝗲𝗽𝘁𝗵: These metrics might not fully capture product qualities like brand alignment or strategic value, leading to less impactful campaigns. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗴𝗮𝗽𝘀: Ignoring crucial factors such as inventory, regional performance, and seasonal trends can result in campaigns that don't fully utilize market dynamics. 𝗔 𝗯𝗲𝘁𝘁𝗲𝗿 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻? 𝗠𝘂𝗹𝘁𝗶-𝗱𝗶𝗺𝗲𝗻𝘀𝗶𝗼𝗻𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗲𝘁𝗿𝗶𝗰𝘀: There's an entire wealth of critical business metrics retailers can utilize for more targeted and efficient campaigns. Here are just a few you should consider: 𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗢𝗿𝗱𝗲𝗿 𝗩𝗮𝗹𝘂𝗲 (𝗔𝗢𝗩): Encourages the promotion of products that contribute to higher cart values, enhancing revenue without necessarily increasing transaction volume. 𝗣𝗿𝗼𝗳𝗶𝘁 𝗠𝗮𝗿𝗴𝗶𝗻𝘀: Prioritizing high-margin products ensures that your advertising efforts contribute more significantly to profitability, not just top-line revenue. 𝗕𝗿𝗮𝗻𝗱 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁: Strengthens brand identity and customer loyalty by promoting products that resonate with your brand's core values and market positioning. 𝗜𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝗟𝗲𝘃𝗲𝗹𝘀: Aligns advertising efforts with stock availability, ensuring that marketing investments are directed towards products ready for sale, thus optimizing inventory turnover. 𝗔𝗻𝗱 𝘄𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀? With these multi-dimensional metrics, retailers can develop more responsive and strategic campaigns that not only meet but exceed the limitations of traditional Sales Volume and Efficiency-focused approaches. 🥜 𝗜𝗻 𝗮 𝗻𝘂𝘁𝘀𝗵𝗲𝗹𝗹: Segmenting your product catalog by these metrics sidelines PMax's one-size-fits-all approach to campaigns and hands you the item-level control levers you need to grow your business more efficiently. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗱𝗶𝘃𝗲 𝗱𝗲𝗲𝗽𝗲𝗿 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝘃𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗺𝘂𝗹𝘁𝗶-𝗱𝗶𝗺𝗲𝗻𝘀𝗶𝗼𝗻𝗮𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻? Check out our comprehensive guide for a detailed breakdown of these metrics and actionable strategies to integrate them into your PMax campaigns: 🔗 https://lnkd.in/dpagasAK #DigitalMarketing #MarketingStrategy #PerformanceMax #GoogleAds #DigitalAdvertising

Picture an iceberg. But not a looming danger, no. This is an IceCREAMberg, made of all goodies eCommerce marketer can dream of. This part, above the water line, is the part you have access to. But this is just 14% of it.  That's right. While you've been cozying up to the 14% you know and love,  86% of visitors remain in the shadows, slipping through your marketing fingers. This isn't just a missed opportunity; it's a call to action. Time to uncover these hidden rewards, and bring it to your grasp: https://lnkd.in/dZD9dYyj #eCommerce #AnonymousVisitors #AnonymousUsers #Spotlight #IceCREAMberg #Engagement #Segmentation #CX

Emails are dead But I added €101,000 to an ecom brand in just 60 days using emails. Here are 3 email strategies to add an extra $50-150k/month to your revenue: (Feel free to skip and lose money) A) Personalization Make personalization your top priority How to do it? By Segmenting your list based on: - Demographics - Purchase history - Customer lifecycle Use these segments for: - Subject lines - Personalized offers - Re-engaging with inactive users B) Great post purchase experience A good post-purchase experience can: - Increase in Brand loyalty - Increase the LTV of the customer - Encourage word-of-mouth marketing How to do it: - Personalized communication - Provide educational content  - Exclusive discounts or special offers C) Cross Selling and Upselling You need cross selling and upselling flow to:  - Maximizing revenue  - Increase customer satisfaction -  Building long-term relationships That’s it, implement the strategies and start printing money. - Varun If you want me to add an extra $10-50k/month to your existing Ecom store with emails, drop me a DM saying "email"

𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗳𝗼𝗼𝘁𝗳𝗮𝗹𝗹 𝗶𝗻 𝗮 𝗿𝗲𝘁𝗮𝗶𝗹 𝘀𝘁𝗼𝗿𝗲 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝗮 𝗺𝗶𝘅 𝗼𝗳 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: • 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗦𝘁𝗼𝗿𝗲𝗳𝗿𝗼𝗻𝘁 𝗔𝗽𝗽𝗲𝗮𝗹 • 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 • 𝗛𝗼𝘀𝘁 𝗜𝗻-𝗦𝘁𝗼𝗿𝗲 𝗘𝘃𝗲𝗻𝘁𝘀 • 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 • 𝗢𝗳𝗳𝗲𝗿 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝘀 • 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 • 𝗨𝘁𝗶𝗹𝗶𝘇𝗲 𝗟𝗼𝗰𝗮𝗹 𝗘𝘃𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗙𝗲𝘀𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 • 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗖𝗹𝗶𝗰𝗸 𝗮𝗻𝗱 𝗖𝗼𝗹𝗹𝗲𝗰𝘁 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 • 𝗨𝘀𝗲 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 • 𝗚𝗶𝘃𝗲 𝗕𝗮𝗰𝗸 𝘁𝗼 𝘁𝗵𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 • 𝗘𝘆𝗲-𝗰𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗗𝗶𝘀𝗽𝗹𝗮𝘆𝘀: Use attractive window displays and signage to draw attention. • 𝗖𝗹𝗲𝗮𝗻𝗹𝗶𝗻𝗲𝘀𝘀: Ensure the storefront is clean and inviting. • 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: Promote your store and special offers on platforms like Instagram, Facebook, and Twitter. • 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Send newsletters with promotions and events to your subscribers. • 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀 𝗮𝗻𝗱 𝗖𝗹𝗮𝘀𝘀𝗲𝘀: Offer free or low-cost workshops that are relevant to your products. • 𝗔𝘂𝘁𝗵𝗼𝗿 𝗦𝗶𝗴𝗻𝗶𝗻𝗴𝘀: Invite local authors or experts to host events and signings. • 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗩𝗶𝘀𝗶𝘁𝘀: Partner with local influencers to promote your store and products. • 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗧𝗮𝗸𝗲𝗼𝘃𝗲𝗿𝘀: Allow influencers to take over your social media accounts for a day. • 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀: Create loyalty programs that offer discounts or rewards for repeat customers. • 𝗟𝗶𝗺𝗶𝘁𝗲𝗱-𝗧𝗶𝗺𝗲 𝗢𝗳𝗳𝗲𝗿𝘀: Run special promotions or flash sales to create urgency. • 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗦𝗲𝗿𝘃𝗶𝗰𝗲: Train staff to provide exceptional and personalized customer service. • 𝗦𝘁𝗼𝗿𝗲 𝗟𝗮𝘆𝗼𝘂𝘁: Ensure the store layout is easy to navigate and visually appealing. • 𝗣𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗲 𝗶𝗻 𝗟𝗼𝗰𝗮𝗹 𝗘𝘃𝗲𝗻𝘁𝘀: Set up a booth or offer special deals during local festivals and events. • 𝗦𝗲𝗮𝘀𝗼𝗻𝗮𝗹 𝗗𝗲𝗰𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Decorate your store according to the season or upcoming holidays. • 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲: Offer a click-and-collect service where customers can order online and pick up in-store. • 𝗧𝗿𝗮𝗰𝗸 𝗙𝗼𝗼𝘁 𝗧𝗿𝗮𝗳𝗳𝗶𝗰: Use analytics tools to track foot traffic and understand peak times. • 𝗧𝗮𝗶𝗹𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝗳𝗳𝗼𝗿𝘁𝘀: Adjust your marketing strategies based on data insights. • 𝗖𝗵𝗮𝗿𝗶𝘁𝘆 𝗘𝘃𝗲𝗻𝘁𝘀: Host charity events or donate a portion of sales to local causes. • 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗜𝗻𝘃𝗼𝗹𝘃𝗲𝗺𝗲𝗻𝘁: Engage with the local community through sponsorships and partnerships. #retailtips #tips #retailtalk #retailpakistan #pakistanretail

Congratulations on achieving over 11 million product views in May 2024! This is a significant milestone for the multichannel retailer. Given the various insights into consumer behavior, we have a wealth of data that can help further optimize your operations and marketing strategies. Here’s a summary of the key insights and how they can be utilized: Consumer Behavior Insights: Who is Viewing Products: Analyze demographic and behavioral data to better understand your audience. Tailor marketing campaigns and product recommendations to these segments. Product Clustering: Identify which products are often viewed together and bundle them in promotions or cross-sell opportunities. Product Recommendations: Use recommendation algorithms to suggest related products, increasing the likelihood of additional purchases. Performance Metrics: Top Performing SKUs: Focus on these products for inventory management, ensuring stock levels meet demand. Position Performance of SKUs: Assess the visibility and placement of top-performing products on your website to maximize exposure. Cart Abandonment Insights: Cart Abandonment Rate: Track this metric to identify potential issues in the purchase process. Implement strategies to reduce abandonment, such as simplifying the checkout process or offering incentives. Automatic Promotions for Abandoners: Deploy targeted promotions or discounts to users who abandon their carts to encourage them to complete their purchase. Search Behavior: Specific Search Terms: Analyze search terms to understand what customers are looking for. Optimize product descriptions and metadata to improve search results. Marketing Metrics: CTR (Click-Through Rate): A healthy CTR indicates effective ad placements and messaging. Continue to optimize ads based on performance data. ROAS (Return on Ad Spend): A high ROAS for brands like Unilever, Nivea, and Mondelez suggests that your advertising spend is effective. Reallocate budget towards these successful campaigns to maximize ROI. Future Strategies: Personalized Marketing: Leverage consumer behavior data to personalize email campaigns, website experiences, and advertisements. Inventory Management: Use insights from top-performing SKUs and abandoned cart data to manage inventory more effectively, ensuring popular items are always in stock. Customer Retention: Focus on retaining customers who have previously abandoned carts by sending personalized follow-up emails with tailored offers. By continually analyzing and acting on these insights, you can enhance the shopping experience, increase sales, and improve overall customer satisfaction. #retailmedia #ecommerce

Marketing nerds, this one's for you! 🤓 Just came across an fascinating research paper: 'Seize the Deal, or Return It Losing Your Free Gift: The Effect of a Gift-With-Purchase Promotion on Product Return Intention' (Lee & Yi, Psychology & Marketing, 2017) The research demonstrates how "free gifts" reduce e-commerce returns, I was intrigued since returns can eat away 3-5% of profit In the study, the authors find 84% retention with free gifts versus 57% without - a 27 percentage point difference in keeping products! But here's the fascinating twist: The magic wasn't just in giving gifts - it was in letting customers CHOOSE their gift. When customers could select their own free gift: - They felt stronger ownership of their purchase - Perceived greater loss in returning - Were significantly less likely to return items TLDR: When people select their own gift, they feel more connected to their purchase. They develop a sense of ownership. 'Tis the season to test this out so here is my strategic recommendations for E-commerce owners/media buyers/agencies working with clients: Gift Selection Strategy - Implement a tiered gift-with-purchase system based on order value - Offer 2-3 gift options rather than a single predetermined gift - Ensure gifts complement the main product category - Test different price thresholds for gift eligibility Implementation Tactics - Create a visible gift selection interface during checkout - Display remaining gift quantities to create urgency - Include high-quality images and descriptions of gift options - Allow gift preview before final selection Customer Segmentation - Focus gift-with-purchase promotions on high-involvement product categories - Target repeat customers with premium gift options - Create exclusive gift choices for loyalty program members - Customize gift options based on purchase history Return Policy Integration - Clearly communicate gift return policies - Track return rates by gift type to optimize future selections Feel free to dm me for a copy of the research paper

Traditional segmentation isn’t enough for ecommerce businesses anymore. 🧐 To thrive, brands need deep insights into customer behavior to understand not only what they buy, but how, when, and why they engage. With eRFM reporting, ecommerce brands have these insights at their fingertips, making it easy to: 🎯 Identify and nurture high-value customers 🔄 Re-engage at-risk buyers 📈 Personalize marketing at scale to increase conversions Want to learn how to move beyond one-size-fits-all ecommerce marketing and drive real growth? Check out the blog: https://m-post.co/4eYt6dn

Debunking common myths about promotions and discounts! Discover how strategic offers can boost your brand without sacrificing value. Myth 1: Frequent Discounts Devalue Your Brand Myth Buster:Offering strategic and time-limited discounts can actually enhance brand value by creating a sense of urgency and exclusivity. When done correctly, discounts can attract new customers and boost loyalty among existing ones without harming long-term brand perception. Myth 2: Only Deep Discounts Drive Sales Myth Buster:Moderate discounts, when paired with strong marketing and perceived value, can be equally effective. Promotions such as "Buy One Get One Free" or bundled offers can drive significant sales without the need for drastic price cuts. Myth 3: Discounts Only Attract Bargain Hunters Myth Buster:Well-targeted discounts can attract a broader range of customers, including those who may not typically seek out deals but are motivated by added value. Personalization and segmentation are key to ensuring promotions resonate with the right audience. Myth 4: Promotions Should Only Be Used to Clear Outdated Inventory Myth Buster:Promotions can be strategically used for various purposes, including launching new products, rewarding loyal customers, and stimulating off-peak sales. They are not limited to clearing stock but can be part of a broader marketing strategy. Myth 5: Discounts Always Lead to Lower Profit Margins Myth Buster:While discounts can reduce margins on individual items, they can increase overall revenue by driving higher sales volumes and attracting repeat customers. When planned carefully, promotions can improve profitability through increased customer lifetime value. Myth 6: Seasonal Discounts Are the Only Effective Promotions Myth Buster:Non-seasonal promotions, such as flash sales, loyalty programs, and referral discounts, can be highly effective. Consistent and varied promotional strategies keep customers engaged year-round. Myth 7: Online Discounts Will Cannibalize In-Store Sales Myth Buster:Integrated omni-channel promotions can drive both online and in-store traffic. Offering exclusive in-store discounts or buy online, pick up in-store (BOPIS) options can complement online promotions and enhance the customer experience across all channels. #MarketingStrategy #CustomerLoyalty #SalesBoost #MarketingMyths #Promotions #Discounts #CustomerAttraction #BusinessGrowth #BrandValue #SalesStrategy #RetailMarketing #CustomerEngagement #MarketingTips