Rajat Basra’s Post

🚀 RECMA Indonesia Report Highlights – OMG Shines Bright in 2024! 🚀 🔥 Omnicom Media Group Indonesia secures the #2 spot in the Group Quali-Evaluation, with a stellar +3-point boost from the March 2024 report. This achievement solidifies OMG’s strength and momentum in the competitive market! 💪✨ 💼 OMD Indonesia continues to make waves: ⚡ Ranked #3 in Quali-Evaluation with 15 points (+2 points vs. March 2024), maintaining a High Profile. 📊 Vitality Leader: • #4 in New Business Balance • #4 in 3-Year Activity Growth 🏆 Structure Strength: • #1 in Number of Big Advertisers • #4 in Market Exposure 🥇 PHD Indonesia delivers a powerhouse performance: ⚡ Ranked #1 in Quali-Evaluation with 18 points and a High Profile assessment! 📈 Vitality Champion: #1 in 3-Year Activity Growth 🏅 Structure Excellence: • #2 in Number of Big Advertisers • #2 in Local Advertisers With OMG agencies leading the charge across performance, structure, and growth metrics, we are setting the bar for success in Indonesia’s dynamic media landscape! 🚀✨ #OMGI #RECMA2024 #Leadership #PHDIndonesia #OMDIndonesia #Performance

🚀 RECMA Indonesia Report Highlights – OMG Shines Bright in 2024! 🚀 🔥 Omnicom Media Group Indonesia secures the #2 spot in the Group Quali-Evaluation, with a stellar +3-point boost from the March 2024 report. This achievement solidifies OMG’s strength and momentum in the competitive market! 💪✨ 💼 OMD Indonesia continues to make waves: ⚡ Ranked #3 in Quali-Evaluation with 15 points (+2 points vs. March 2024), maintaining a High Profile. 📊 Vitality Leader: • #4 in New Business Balance • #4 in 3-Year Activity Growth 🏆 Structure Strength: • #1 in Number of Big Advertisers • #4 in Market Exposure 🥇 PHD Indonesia delivers a powerhouse performance: ⚡ Ranked #1 in Quali-Evaluation with 18 points and a High Profile assessment! 📈 Vitality Champion: #1 in 3-Year Activity Growth 🏅 Structure Excellence: • #2 in Number of Big Advertisers • #2 in Local Advertisers With OMG agencies leading the charge across performance, structure, and growth metrics, we are setting the bar for success in Indonesia’s dynamic media landscape! 🚀✨ #OMGI #RECMA2024 #Leadership #PHDIndonesia #OMDIndonesia #Performance

Congratulations to the team on this upwards trajectory since 2013 #thebestisyettocome OMG Indonesia 🇮🇩 OMG ranks #2 in the group quali-evaluation versus #3 in the last report from March PHD Indonesia 🇮🇩 PHD ranks #1 in quali-evaluation with 17 pts, assessed with a High profile PHD ranks #1 in Vitality: #2 in Compitches over 3 years, #1 in activity growth over 3 years, #3 in client portfolio growth, #4 in pitch participation PHD ranks #3 in Structure: #1 in data experts, #1 in share of non traditional media OMD Indonesia 🇮🇩 OMD ranks #5 in quali-evaluation with 13 pts, assessed with a High profile ->+2pts versus 2022 OMD ranks #4 in Vitality: #3 in new biz balance, #4 in client portfolio growth OMD ranks #7 in Structure: #2 in data experts, #3 in exposure Rohan Mahajan Danar Hardianto Bambang Hariwijoyo Afan Miqdad Aashutosh warang Harun Almahdi ai kusumastuti Deependra Singh Shekhawat Lana Dardjowidjojo Ida Asriyani Vivek S. Lusi Nurhayati Dody Siregar

GroupM is strengthening its partnership with GrabAds, integrating geo-based insights into our platforms for data-driven media planning. Clients across Southeast Asia, including Indonesia, Malaysia, and Thailand, will benefit from more refined strategies to drive brand and business growth. Find out more:

As viewing and listening choices become infinite, consumer attention is today a form of generosity from individuals that needs to be valued by marketers. dentsu Malaysia set out to define a new value system and ultimately challenge the way the industry trades, by valuing what is likely to be ‘delivered’. Its solution, called ‘Attention Economy Planning’, helps clients better optimise their media spends. This has supported Cetaphil in launching its hydrating foaming cream cleanser in a high category clutter and establishing the superiority of the product’s functional benefits amid fleeting consumer attention spans. Read more in The Star: https://lnkd.in/gVhkNgGn Mohamed Salim

Olga Dulinskaya Ph.D. , our esteemed Chief Marketing Officer at Kit Global, shares invaluable insights on the company's venture into Indonesia during an interview with Telum Media . She underscores the pivotal role of data-driven strategies, integrated marketing approaches, and the profound impact of diversity and inclusion within organizations. Key highlights of the interview: -Expansion to Indonesia: Olga Dulinskaya discusses KIT Global's expansion to Indonesia, highlighting the country's economic growth and digital landscape as key factors driving the decision. - Integrated Marketing Approach: She emphasizes the importance of a 360-degree approach in PR, integrating it with content marketing efforts for comprehensive solutions and enhanced outcomes. - Data-Driven Strategies: Olga stresses the significance of data-driven strategies in both PR and marketing, including the utilization of AI for audience understanding and targeting. - Diversity and Inclusion: Within the organization, Olga advocates for diversity and inclusion, viewing them as essential for innovation and success in the modern world. - Global Communications and Marketing: She shares insights on building successful global teams, emphasizing expertise, trust, leadership by example, and cultural understanding as key ingredients for success. #CMO #KITGLOBAL #Marketingteam #marketingleader

As viewing and listening choices become infinite, consumer attention is today a form of generosity from individuals that needs to be valued by marketers. dentsu Malaysia set out to define a new value system and ultimately challenge the way the industry trades, by valuing what is likely to be ‘delivered’. Our solution, called ‘Attention Economy Planning’, helps clients better optimise their media spends. This has supported Cetaphil in launching its hydrating foaming cream cleanser in a high category clutter and establishing the superiority of the product’s functional benefits amid fleeting consumer attention spans. Read more in The Star: https://lnkd.in/gVhkNgGn Mohamed Salim

Hyperlocalization applied to SEO!

Can’t wait to be part of MMA Impact Indonesia 2024… I’ll be joining Meyrick Sumantri and Berto Kotze in a discussion led by Yasir Riaz on the future of communication in the age of AI. Spoiler alert: In a time where even teens are creating content with AI, the tech alone won’t cut it—there’s more beneath the surface. November 15, 2024, at The Ritz-Carlton Jakarta, Mega Kuningan. Be there and find out more. #MMAImpactIndonesia2024 #BCADigital #blubyBCADigital

The attention economy is the future of advertising, yet, attention metrics in Southeast Asian advertising is lagging behind other markets, and at a major opportunity cost.    dentsu Indonesia's Faheem Afzal M. and Abbas E. tell us that by embracing attention metrics, brands can gain a competitive edge, unlock untapped potential and forge stronger connections with their audiences in the ever-evolving digital landscape of Southeast Asia.    Explore what’s at stake and how to chart the path forward in the full article first published on WARC: https://lnkd.in/g7HYiXv6   #dentsuSEA #attentioneconomy #advertising