Refine Labs’ Post

B2B marketing can't be creative??? Spotify just proved it wrong. Their recent B2B campaign is a pure masterclass in innovative marketing. Here's why: ▶️ Focus on brand success stories ▶️ Transforms strategies into narratives ▶️ Proves B2B can be exciting This campaign selling potential and not just ad space. It's showing how Spotify's platform is growing businesses through strategic advertising. Here's what makes it stand out: ✅ Eye-catching billboards ✅ Clever wordplay that resonates with brands ✅ Emphasis on reach and impact Creativity isn't exclusive to B2C. It's SO very important in any marketing strategy. Whether you're in music streaming or software sales, a creative campaign can: ✅ Make your brand memorable ✅ Connect deeper with your audience ✅ Set you apart from competitors What's the most creative B2B campaign you've seen lately? Share below 👇 #B2BCreativity #MarketingInnovation #SpotifyForBrands

What goes into marketing a successful B2B event for your customers? 🌟 I sat down with Stories Bureau to chat about what it takes to put together a company-wide B2B conference, how product marketing teams can bring their ideas to fruition, and trends you can implement into your event strategy! #B2BSaaS #EnterpriseProducts #ProductMarketing #EventMarketing

B2B marketers are often told to emulate Netflix. Guess what? Netflix is now emulating B2B marketers who have been using the "Moments" concept (pioneered by Parmonic since 2019) :) So many of our customers work at brands that sell un-sexy products. But they innovate within their constraints because they love their craft. Innovation happens in glitzy skyscrapers, and it also happens in boring 4-story suburban buildings. https://lnkd.in/e8e66rDx

On Nov 14th CMO of Axios HQ, Chris is leading our next masterclass series on how to build your b2b content flywheel from recorded video conversations!! Thank you Christopher P Willis! He will share - - how to build authentic content that resonates at scale - how to get unfair advantage with content that breaks through attention spans - how to turn the sound bite goldmine inside your recorded videos into a stream of evergreen clips and content And how to - - amplify your content - multiplier effect on your content productivity - accelerate your campaigns - extend the shelf life of your events Join and learn. Link in comments #cmohuddles #contentflywheel #videomarketing

A rare sighting of Alex Warren not wearing his orange suit! 🍊 Listen to the latest B2B More Human podcast below, where our very own Alex Warren chats to Alastair Williams on the power of creativity, the need for more memorable campaigns, and why B2B PR should never be boring. #B2Bold #B2BCreativity

Corrina Owens, GTM Advisor, is rethinking how we approach B2B growth by getting back to marketing basics. In her episode of B2B Pipeline Pioneers, Corrina shares why she's not investing directly in traditional sales or marketing-led growth. Instead, she's focusing her budget on key revenue-generating channels: - 20% in brand-led growth - 20% in customer-led growth - 20% in community-led growth Corrina believes that brand is essential. A recent report from GTM Partners highlighted that companies cutting their brand budgets are suffering and missing their pipeline goals. She exemplified that customers are the fastest driver for accelerating revenue pipeline. By embedding them in the community with prospects, companies can create a more authentic buying experience. This approach not only builds trust but also accelerates pipeline growth. Looking ahead, Corrina sees a shift towards using customer advocates and internal content creators rather than relying solely on “unicorn” sales reps. Her focus is on setting clear value propositions, sales expectations, and understanding customer needs to boost revenue growth. Don't miss Corrina's episode 🚨 TO WATCH 👀 → Click the link in the comments TO LISTEN → Find "B2B Pipeline Pioneers" on Spotify and Apple #b2bsales #brandbuilding #customerengagement #marketingstrategy

Touch-A, Touch-A, Touch Me What multi-channel marketing looks like when done right. I listen to the Morning Brew on Spotify most weekdays while I get ready. It’s a great 20ish minute snapshot of the big stories of the day.  Neal Freyman and Toby Howell are smart and entertaining. Each month they have an advertiser and the witty 1 minute spots, with personal experiences of the products or services, are read by the co-hosts. They are compelling and effective. The repetition anchors the messages and tells miniature stories. I’ve been thinking about my B2B marketing world lately in relation to these ads. How do we help our prospects get to know our professionals better, whether we are in-house or consultants, and how do we stand out in a crowded space. Last month their sponsor was Veem. This month Factor_ has taken over and I want to give props to their #marketingteam. I’m sure they know I am a listener and as a result, I am also getting served up a colorful assortment of mailers, coupons, and digital ads on IG @FactorMeals It is certainly doing its job. While I’ve never ordered a food service, I’m teetering right on the edge of ordering. #B2B marketers and professional services friends - yes you - consultants, lawyers, accountants - how many different and creative ways are you touching your warm prospects (in appropriate ways of course)? Get out of the B2B box. I say this often - learn from the B2C world. Don’t know where to start? Lisa Orkin can help you create radio ads and Steve Sloane Media can help you place them if you are interested in targeting your market in innovative ways. Thanks to the Rocky Horror Picture Show for the title. Some days my marketing is inspired by art or music. I see a lunch time Time Warp in my future. #multichannelmarketing #FactorMeals #MorningBrew #News #LindaOrtonMarketing

Join pharosIQ and Comcast Business at the Forrester B2B NA Summit on May 6th. We'll be chatting about how signal-driven content syndication has transformed the approach to generating revenue. Get insights into practical solutions that can enhance your sales pipeline. To join us at the event, add our sessions to your Forrester event app! #B2BMarketing #IntentSignals #ForresterB2B

Our very own Guy Meyers, Regional Director of Customer Success for EMEA at Recurly, is bringing the heat with insights fresh from Recurly's State of Subscriptions 2024 report. Despite concerns about subscription fatigue, Guy highlights a fascinating trend: people are actually becoming more comfortable with subscribing, especially when it comes to digital media and entertainment. He emphasises the inherent value in these services, noting that consumers are willing to stick around—but there's a catch. Personalisation is key to keeping them engaged. Ready to dive deeper into the subscription game? Check out Guy's insights and lets keep the conversation going! 💬 #KeepAGoodThingGrowing®️ #RecurlyInTheNews

🎙️A great new episode of #WEDOB2B with Paige Wilkinson of Fonterra has just gone live 🔥 Someone told me last week that “empathy is the marketer’s single greatest superpower”. Paige paints a crystal clear picture of why that matters in a crisis, looking back on how her teams adapted through COVID. From understanding customer, to understanding teams, to understanding partners, if you’re navigating change, make sure marketing is on the bus (and not far from the steering wheel). #b2bmarketing #marketingsuperpowers