Resorts World Genting’s Post

Cannes Lions 🦁 For those of us in the advertising world, Cannes Lions holds a special place—it's more than a festival, it's a symbol of creativity and excellence. Starting out in a small agency, I remember watching the best case selections from each festival, dreaming of creating something worthy of Cannes one day. However, the bittersweet reality is that many of these incredible commercials often end up forgotten in archives. Such is the fleeting nature of this art form—it shines brightly for a moment and then fades away. Here's a throwback to one of my favorite ads, the 2008 winning commercial. The Malaysian state oil company Petronas (the very same company that owns the famous twin towers in Kuala Lumpur) launched a social awareness campaign in 2008 through its foundation against racism for Malaysia’s National Day. The commercial "Tan Hong Ming in Love" was created by the Leo Burnett Kuala Lumpur agency and led by the late creative director Yasmin Ahmad. Yasmin came up with the idea for the spot and directed it herself, discovering a real childhood love story at a real school in Kuala Lumpur. The commercial, about a Malaysian boy's love for a Chinese girl, touches viewers with its sincerity and kindness—it’s very moving and even heartwarming, despite the fact that the issue of racism in Malaysia is not something we fully understand. I think it's a wonderful piece of work. What about you? What's your all-time favorite ad? Share in the comments below! #CannesLions #AdvertisingExcellence #CreativeInspiration #AdIndustry #MarketingMagic #CreativeDreams #AwardWinningAds #ThrowbackAds #CommercialArt #AdCampaigns #AdCreativity #AdvertisingLegends #MarketingStrategy

Are you ready to take your brand to the global stage? At OBA PR in Malaysia, our Business Development team specializes in guiding brands towards international success. Why choose OBA PR for your global expansion? Local Expertise, Global Reach: Our team in Malaysia understands the intricacies of the local market while having access to a global network. We leverage this unique combination to help your brand navigate the complexities of international expansion. Tailored Strategies for Success: We believe in a personalized approach to every client. Our team crafts tailored strategies that align with your brand's goals and resonate with audiences in different cultural contexts. Proven Track Record: With a history of successful international campaigns, OBA PR has the experience and expertise to deliver results. From increasing brand awareness to driving sales, we've helped numerous brands achieve success on the global stage. Effective Communication Across Borders: Communication is key to global success. Our team excels at crafting compelling narratives that transcend language barriers and resonate with diverse audiences worldwide. Strategic Partnerships: We understand the importance of building relationships in international markets. Whether it's forging alliances with local influencers or establishing collaborations with industry leaders, we help you build the connections that matter. Ready to elevate your brand globally? Contact us to start your journey to success on the global stage with OBA PR in Malaysia. #obapr #obaprmalaysia #buildingbusiness #marketingandadvertising #reachoutandconnect #publicrelations #growthmindset

Last month, I visited Tangerine Films Malaysia. Ever wondered how top productions come to life? They’re a leading agency working with top brands. I got a behind-the-scenes look at their operations. Who are the people making it all happen? I met the interns and the talented crew. I even had a chat with the CEO. What drives their success in digital marketing? It’s their blend of creativity and strategy. How crucial is digital marketing in today’s world? It’s essential for reaching and engaging audiences.

Authenticity has become the cornerstone of successful marketing in today’s world. Consumers are no longer just buying products—they’re buying trust, values, and experiences. In an age where information is abundant and skepticism is high, brands that prioritize transparency and genuine connections stand out. Authentic marketing isn’t about perfection; it’s about showing the real story behind a brand—its people, purpose, and passion. From collaborating with relatable influencers to sharing meaningful stories, authenticity builds trust and fosters lasting relationships. In today’s competitive landscape, being authentic isn’t just an option; it’s a necessity for brands looking to resonate with their audience and make a lasting impact.

"When McDonald's Malaysia turned a burger into TikTok's biggest trend of 2024" Here's how a simple finger dance generated millions in sales and social engagement 👇 1/ 𝗟𝗼𝗰𝗮𝗹 𝗦𝘁𝗮𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: • Elizabeth Tan: 2.1M followers • Siti Nordiana: 1.8M reach • Fuying and Sam: 89% Gen Z audience • KeQing: Highest engagement rate in MY Result: Combined reach of 7M+ Malaysians 2/ 𝗧𝗶𝗸𝗧𝗼𝗸 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: • Signature finger dance: 92% replication rate • Big Mac chant: Trended for 3 weeks • RM10,000 prize: 3x industry standard • User-generated content: 1,500+ verified videos 3/ 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗧𝗵𝗮𝘁 𝗦𝗵𝗼𝗰𝗸𝗲𝗱: • 1,500+ verified challenge videos • 12M+ organic views • 47% sales increase • 89% Gen Z engagement 4/ 𝗞𝗲𝘆 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴𝘀: • Platform-native content wins • Local relevance drives participation • Right influencer mix matters • Simple, replicable challenges scale But here's what truly matters 👇 This wasn't just a challenge. It was a masterclass in turning customers into content creators. What's your take on this campaign? Share below! #McDonalds #TikTokMarketing #ViralCampaign #MalaysianMarketing

How can we effectively engage with the dynamic Gen Z audience? I'm excited to discuss this topic with top Hong Kong KOLs at #GensssssVoiceInBattle, exploring effective strategies and the latest trends. Join us for an insightful conversation—please sign up! #IABHK #SparkExpected

As viewing and listening choices become infinite, consumer attention is today a form of generosity from individuals that needs to be valued by marketers. dentsu Malaysia set out to define a new value system and ultimately challenge the way the industry trades, by valuing what is likely to be ‘delivered’. Its solution, called ‘Attention Economy Planning’, helps clients better optimise their media spends. This has supported Cetaphil in launching its hydrating foaming cream cleanser in a high category clutter and establishing the superiority of the product’s functional benefits amid fleeting consumer attention spans. Read more in The Star: https://lnkd.in/gVhkNgGn Mohamed Salim

Exactly last week, I had the opportunity to bring Leng Yein, the pioneering TikTok shop leader and top seller on Facebook from in Malaysia, to the launching of Sabayon by EQ Kuala Lumpur with #alexdilling the Michelin 2 Star chef. She shared a post on her Instagram on June 6th. Before we go further, is anyone curious about her appearance fee or her posting fee? Answer: massive! Typically, an influencer's Instagram post experiences a decline in traffic after 4-5 days. However, this specific post is still receiving sustained organic traffic even after a week, indicating genuine engagement from the influencer's dedicated followers. The continuous increase in likes suggests that the majority of the followers are authentic and genuinely interested in the content, rather than being purchased or inactive accounts. This extended engagement demonstrates the influencer's ability to connect with their audience and maintain their interest over time, showcasing the effectiveness of their content strategy. It's a positive sign for both the influencer and potential brands seeking collaborations, as it underscores the influencer's capacity to generate ongoing engagement and interest. Guess what, with this tag as a collaborator , my Instagram feed continues to buzz with likes and shares even after 7 days! #organictraffic #influencerreview

What an insightful panel session today at Mandala Club discussing the changing media landscape and how both consumer and B2B brands can harness media relations and storytelling effectively to build their profile. Authenticity and relevance were the key themes at the heart of the discussion. A few takeaways: 1️⃣ TikTok is a great example of where we are seeing brands build personalities that didn’t previously exist on other platforms. Not all content translates in the same way across platforms, especially on TikTok. Loewe was one example used of a brand who has mastered this personality that hasn’t been seen traditionally in the luxury sector. I might be biased but our team at We Are Social Singapore has been slaying the platform with our funny and relatable agency life content. Check our channel out here: https://lnkd.in/gz6b8cuZ. 2️⃣ Equally though, make sure you are showing up authentically. Just because everyone else is using a new platform or tapping into a trend, it doesn’t mean your brand should too. 3️⃣ Most comms professionals will have heard this before but getting the basics right when pitching to media is crucial (from spelling the journalist’s name correctly to knowing what the publication covers when you pitch to them). Before you hit send, think about how relevant the pitch is for the publication and if its audience is right for your brand. It sounds simple but these are still such a common mistakes! Big thank you to Campaign Asia-Pacific’s Rahat Kapur, Vogue’s Janice Sim, Bettina von Schlippe and Tilt’s Madina Kalyayeva for sharing all of your insights. #mediarelations #pr

As viewing and listening choices become infinite, consumer attention is today a form of generosity from individuals that needs to be valued by marketers. dentsu Malaysia set out to define a new value system and ultimately challenge the way the industry trades, by valuing what is likely to be ‘delivered’. Our solution, called ‘Attention Economy Planning’, helps clients better optimise their media spends. This has supported Cetaphil in launching its hydrating foaming cream cleanser in a high category clutter and establishing the superiority of the product’s functional benefits amid fleeting consumer attention spans. Read more in The Star: https://lnkd.in/gVhkNgGn Mohamed Salim