"As we put AI through the ringer for its shortcomings, let’s start holding our research to the same standards." In a new article for Greenbook, our very own Andrew Reid makes the case for why we need to apply the same scrutiny we’re showing AI to other areas of research. #Insights pros, do you agree? https://lnkd.in/gnwdsRsk #marketresearch #insights #mrx
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Conversational 💬 Research🔬Sales | Dad 🦖🦄 | Tennis 🎾 Player
3moLoved this part: "After so many irrelevant and surface-level questions, our responses started to reflect more of our impatience with the survey, and not our overall experience at the park."