Rival Technologies’ Post

"As we put AI through the ringer for its shortcomings, let’s start holding our research to the same standards." In a new article for Greenbook, our very own Andrew Reid makes the case for why we need to apply the same scrutiny we’re showing AI to other areas of research. #Insights pros, do you agree? https://lnkd.in/gnwdsRsk #marketresearch #insights #mrx

AI in Market Research Shines a Light on Research Itself

AI in Market Research Shines a Light on Research Itself

greenbook.org

Bobby Calise

Conversational 💬 Research🔬Sales | Dad 🦖🦄 | Tennis 🎾 Player

3w

Loved this part: "After so many irrelevant and surface-level questions, our responses started to reflect more of our impatience with the survey, and not our overall experience at the park."

Ray Kong

Helping future-oriented organizations and individuals.

2w

Alternate approaches are available!

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