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Almost 30 years ago, Brazilian conservationist José Márcio Ayres established the largest continuous stretch of protected rainforest in the world. His vision for the Mamirauá Sustainable Development Reserve was to prioritize the well-being and livelihoods of local people. He knew that keeping them as guardians of the rainforest would be the best way to ensure the lasting success of the reserve. Although Ayres passed away in 2003, his legacy lives on in Mamirauá. Among those he inspired to protect the Amazon is fellow 2002 Rolex Awards Laureate Michel André, who is using his decades of experience at the cutting edge of bioacoustics to monitor the area’s biodiversity through sound. Discover more on bit.ly/LegacyToProtect #Rolex #RolexAwards #PerpetualPlanet

I'll bet Jose' uses a safety razor! Keep it up Jose' ❤️ 💈

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The legacy lives on! 🔥

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Inspirador leer sobre el impacto duradero del trabajo de José Márcio Ayres y cómo su visión sigue viva gracias al apoyo de Rolex y personas como Michel André. Proteger la Amazonía y su biodiversidad es vital para nuestro planeta, y proyectos como este demuestran cómo la innovación y la conservación pueden ir de la mano. ¡Enhorabuena por apoyar iniciativas que realmente marcan la diferencia!

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Evhen Zarubin

Student at NSK Ukraine

3w

José Márcio Ayres' visionary work proves that conservation thrives when communities lead the way.

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Mateus Callado

Co-Founder & COO @ PB Lab | Luxury marketing | Automations

3w

Visionary.

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