Last week, Walmart and Sam’s Club associates from all over the world gathered here in Bentonville, AR for Associate’s Week. The spirit and energy that this annual event breathes into our collective hearts as Walmart and Sam’s Club associates cannot be overstated. It is invigorating to have so many people here in our relatively small city at the heart of Walmart, USA. It’s a richly diverse gathering, not just in terms of cultures and countries represented, but also in diversity of career journeys, life experience, educational backgrounds, and so much more.
This was the first year I was able to attend the Associate Celebration that wraps up the week. I saw incredible entertainment (Lizzo, anyone??). I also heard from Paris Hilton and Robert Downy, Jr. about their products available at Walmart. I enjoyed the lighthearted antics of host Peyton Manning, hearing leaders from different parts of the company talk about our future, and seeing the unique things happening at various stores around the world. What was most impactful to me though, was the message from CEO Doug McMillon as he recognized three amazing associates for their dedication and the difference they make every day. He spoke about the impact of consistent effort towards achieving goals, the importance of celebrating wins and success, and the inspiration to be found in moving targets.
I really needed that message. I’m personally coming out of the most difficult year of my professional life to date. That idea of “moving targets”, for whatever reason, really clicked and resonated with me. We have been experiencing a lot of change recently in Walmart Global Tech, some of it unprecedented for many of us. It’s been a challenge to stay optimistic and seek out success in times of uncertainty. It’s so easy to lose sight of positivity when things are happening around us that we can’t control. But there are always things we can control, even in the midst of the unknown. Through that lens, moving targets are a really positive thing - an opportunity for a different way of working, a chance to discover a spark of creativity, a moment to foster new ideas. Change can stifle us with fear, or motivate us towards evolution. The rest of this year, I will be working on the latter.
Here’s to an incredible remainder of FY25 at Walmart. I look forward to what the future holds! #WMT2024
Lead Marketing Strategist & Marketing Director at Quru 🔎
4moI think this analogy works for any digital v. offline media combo. Better together for sure, but killer campaigns work wonders on their own too.