South Africa News’ Post

controversial linkedin opinion: if your OOH relies on social media to succeed, it's not great OOH. and if your social media relies on OOH to succeed, it's not great social media

Brilliant, minimal billboard design for McDonald's! 🍔🍟 #McDonalds #Billboard #Advertising #Marketing #Branding #OutdoorAds #CreativeDesign #FastFood #Iconic #AdCampaign #GraphicDesign #VisualMarketing #Adspiration #GoldenArches #MarketingStrategy

Happy Meal…or Happy Friday. Either works for me growing up. ➡ Situation As a child, I looked forward to Fridays because it was a time when my parents would either get takeout or take us out; and many Fridays for me meant McDonald’s. Friday was payday, and although there wasn’t much extra money, there was always enough for a meal with my siblings at McDonald’s. Arriving at that place under the majestic golden arches as a child was a day of wonder. Wrestling open that Happy Meal package to find a toy and one of the lovable McDonald’s characters like Ronald McDonald, Hamburglar, and Grimace was always exciting. I was a Grimace fan. I don’t know why. Maybe it was something about a walking, talking, yet purple blob that I found interesting. Oh yes, he was known as a monster, but you wouldn’t know it by his all-embracing kindness, consistent humor, and perpetual cheerfulness. ➡ Reflection Why Grimace? I think what drew me to Grimace was his all-welcoming embrace. Reflecting on it, you can’t judge the kindness of someone by their looks, even if they look like a monster. ➡ Wisdom Remember the characters you grew up with and ask yourself why they were important to you. Chances are, there was a character worth emulating in your own life who inspired you to live it fully. ➡ Share Your Thoughts 1. What about Friday did you look forward to? 2. Was there something your parents did on a Friday that you found interesting? 3. What character did you grow up loving as a kid? Happy Friday. 🙂

Thank You, Taco Bell Foundation, for inviting me to share my insight during this month’s Pathways & Perspectives session. I am looking forward to taking part in this discussion! #BroadcastingGraceInEveryStory

A great response by the CEO to lacklustre quarterly results with immediatre action in 3 areas. However, the issues might be much deeper and more significant than the 3 strategic responses are combatting. Maybe dig a bit deeper in understanding potential fundamental issues BEYOND a challenging environment and headwinds. There seems to be a lot more to do to righten the ship.

🚀 Who says a brand can't redefine a national day? Taco Bell just moved **National Taco Day** to align with everyone's favorite: **Taco Tuesday**! 🌮 Now, you might think, "What does this have to do with unlocking potential?" A lot more than you think. Here's the lesson: **Strategic Alignment in Action:** 1. **Understand Your Audience**: Taco Bell knows that its audience already loves Taco Tuesday. Aligning National Taco Day with this trend is a stroke of genius. It’s about **meeting people where they are**. 2. **Leverage Existing Momentum**: Instead of creating a new wave, ride the one that’s already set in motion. How can you align your goals with existing trends or behaviors? 3. **Timing is Everything**: They nailed it with timing. Are you launching your new projects/products at times when your audience is most engaged? Think about your own strategies. Are you trying to create new habits for your team or clients? Sometimes, the answer is as simple as tweaking the timing or aligning with their current behaviors. 💡 **Challenge for You:** Look at your calendar right now. What project can you strategically align with an existing trend or popular moment? Whether it’s launching a promotion before a big event or scheduling your team meetings when productivity peaks, find that synergy. When you align strategy with understanding, results can be as satisfying as a well-timed taco. 🌮🔥 #StrategicThinking #MarketingGenius #UnlockYourPotential #TacoTuesday #BusinessGrowth

In the service industry, it's easy to settle for mediocrity and go through the motions. But what if we challenged ourselves to go above and beyond for our customers? Will Guidara, former co-owner of the world's best restaurant, believes that "unreasonable hospitality" is the key to creating unforgettable experiences. However, many businesses struggle to implement this concept, either due to lack of leadership, training, or simply fear of stepping outside the norm. What's holding you back from providing exceptional service?

Like many families in the US, we have a running Taco Tuesday appointment. It's part of the fabric of our family and close friends, we all look forward to it each week. Not to ruin this kodak moment, but I have to say, this also applies to your brand. Want to see your group transform from co-workers to teammates? Build a culture. Establish rhythms. Things you do every year, every quarter, every week, every day. Your team doesn't have to pretend they are family, like many corporations say they are. But by having rhythms, you'll become more aligned, and you might even enjoy each other's company. Every group has a culture, whether they are intentionally creating it or not. One easy change you can make is to change the culture is to find something you all enjoy/find beneficial/productive and run it back. What's another common practice in your culture other than Taco Tuesday? Growing up in the Midwest United States, we had Fish Fry Fridays everywhere.

Thanks for the shoutout and thoughtful reflection, Alai Umérez Sué! 👏 I appreciate you sharing my perspective on brand authenticity in the context of current events. It's a tricky balance for brands to navigate, and as you mentioned, staying true to core values and personality can be more impactful than chasing every trending topic. I agree that awareness of global events is important, but consistency in messaging and action is key to building trust and long-term consumer relationships.

Yesterday, I visited Taco Bell for the very first time! 🍴🌮 and saw the line on the table "When was the last time you did something for the first time?" This simple yet powerful question mirrored my thoughts on the significance of trying something new in our personal and professional lives. In sales and negotiation experts, we often stick to proven methods and strategies. However, true growth and innovation come from stepping out of our comfort zones and embracing new challenges. Trying something new not only brings excitement but also opens doors to endless possibilities. Whether it's a new dish, a fresh approach to sales, or a bold negotiation tactic, innovation often starts with the willingness to explore the unknown. Taking that first step into the unknown can lead to remarkable outcomes. Let's commit to pushing our boundaries and seeking new experiences. Don't let fear hold you back. Challenge yourself to take that first step, and watch how it transforms your journey. #NewExperiences #Innovation #StepOutOfYourComfortZone #SalesTraining #NegotiationSkills #FirstTime #TacoBell #TrySomethingNew