7 years ago, I opened my first medspa in a tiny room. Zero clients. 3 years later: 12 locations, 50+ employees, and $13M annual revenue. Sounds like a dream, right? Not exactly. Our expansion was a whirlwind of opportunity and chaos. How it happened: 1. Ohio: Our first location. Makes sense. 2. New York: I’m from there. Still logical. 3. Florida: Our top injector moved there. Why not follow? 4. Minnesota & Wisconsin: A guy wanted to sell 5-6 locations. We said yes without even looking at a map. Result? I spent my last year practically living on planes. If I could do it all over again, here’s the ONE thing I’d change: Concentric circles. Expand to locations within driving distance of each other. Build a strong regional presence before national expansion. Why? - Easier oversight - Shared resources - Stronger brand presence - Less travel burnout The lesson? Explosive growth isn’t always smart. Sometimes, the best way to build an empire is one kingdom at a time. #MedSpaGrowth #StrategicExpansion #EntrepreneurshipLessons
Amazing!!
Smart, agreed!
Always nice to hear more about the BTS! Thanks for sharing your lessons learned!
Wow! It sounds like a great experience and lots of lessons learned! Congratulations on your success!
Amazing!
That’s really amazing!! Keep on going
Congratulations on the growth!!
Incredible, well done 👏
Aesthetic Industry Expert | Director of Medical Aesthetics | Director of Operations | MedSpa Business Consultant
2moI’d recommend narrowing down even further… your first 3-5 locations should be within the same city.