Sara Shikhman’s Post

View profile for Sara Shikhman, graphic

Helping leaders launch, grow, and protect their medical practices | Healthcare Attorney & MedSpa Expert | 20+ years of growing businesses | Managing Partner @ Lengea Law

7 years ago, I opened my first medspa in a tiny room. Zero clients. 3 years later: 12 locations, 50+ employees, and $13M annual revenue. Sounds like a dream, right? Not exactly. Our expansion was a whirlwind of opportunity and chaos. How it happened: 1. Ohio: Our first location. Makes sense. 2. New York: I’m from there. Still logical. 3. Florida: Our top injector moved there. Why not follow? 4. Minnesota & Wisconsin: A guy wanted to sell 5-6 locations. We said yes without even looking at a map. Result? I spent my last year practically living on planes. If I could do it all over again, here’s the ONE thing I’d change: Concentric circles. Expand to locations within driving distance of each other. Build a strong regional presence before national expansion. Why? - Easier oversight - Shared resources - Stronger brand presence - Less travel burnout The lesson? Explosive growth isn’t always smart. Sometimes, the best way to build an empire is one kingdom at a time. #MedSpaGrowth #StrategicExpansion #EntrepreneurshipLessons

  • No alternative text description for this image
Jane Dhillon

Aesthetic Industry Expert | Director of Medical Aesthetics | Director of Operations | MedSpa Business Consultant

2mo

I’d recommend narrowing down even further… your first 3-5 locations should be within the same city.

Jodi Schwartz

20+ Years Medical and International Aesthetic Sales Experience| Visionary Leader | KOL Development | Leading High-Performing Teams to Exceed Revenue and Drive Market Growth| 9 time President Club Winner

2mo

Amazing!!

Lindsay Malachowski

COO @ SKINNEY Medspa | Beauty Industry Leader

2mo

Smart, agreed!

Shefali Lakhani

Founder at Lakhani Legal | Business and IP Law Firm

2mo

Always nice to hear more about the BTS! Thanks for sharing your lessons learned!

Marc Potolsky

Director of Planned Giving

2mo

Wow! It sounds like a great experience and lots of lessons learned! Congratulations on your success!

Like
Reply
Ingrid Borges Perez, Esq.

Employment-Based Immigration Attorney | Guiding Exceptional Professionals & Businesses in U.S. Immigration | Specializing in EB-1A, EB-2 NIW, PERM, and Strategic Visa Solutions for Talent & Business Growth

2mo

Amazing!

Yoni Friedman

Driving nursing home visibility with expert SEO, optimized websites and impactful social media strategies.

2mo

That’s really amazing!! Keep on going

David Tunnicliffe

Commercial Real Estate Broker Licensed in Virginia and NC specializing in Leasing & Sales.

2mo

Congratulations on the growth!!

Like
Reply
Ashley Worne

Entrepreneur - Thought Leader

2mo

Incredible, well done 👏

See more comments

To view or add a comment, sign in

Explore topics