Sarah Roman’s Post

"Ad wearout - is it a myth? 🤯 The idea that a campaign loses its impact over time may be more about billing in the advertising industry. 💰 But recent studies show wearout often doesn't exist. 😱 Join the debate and discover why repeated exposure actually creates long-term memories and builds brands! 💭 #AdvertisingMyths #LongTermImpact #BuildYourBrand" https://lnkd.in/dzmyPRrn

3 reasons why the celebs shouldn’t start brands: 1. They don’t have actual problems; a successful business solves a problem, Kylie Jenner creating a makeup brand when she has access to makeup artists is not authentic. 2. Think about their carbon footprints: As seen in the TikTok below, Kylie has started multiple brands that have just faded away, what about the emissions and resources wasted to create those products for the brands that no longer exist? 3. Lack of authenticity: In my opinion, the reason many celeb brands are not successful is because they neglect their audience. Putting your name on something is not enough. Do you agree? Let me know in the comments!

🔎 Let’s talk about E.L.F. BEAUTY.’s campaign, "So Many Dicks" (yep, they went there). 🔍 This one’s not just about makeup—it’s about shaking things up in the boardroom. Turns out, there are more men named Dick (Richard, Rich, and Rick) on corporate boards than women of color. Seriously, more Dicks than entire groups of people! 😳 e.l.f. isn't here to play. They’re using their platform to call out this wild stat and push for more diversity where decisions are made. With their bold ads taking over NYC’s Financial District, they’re not just sparking conversation—they’re demanding action. And let’s be real, diverse voices = better decisions and more innovation. 🎯 It’s fun, it’s bold, and it’s so e.l.f. ✨ What do you think—should companies just stick to selling products, or is this exactly the kind of impact they should be making? Personally, I’m all for marketing that turns heads and makes a difference. Who says doing good has to be boring? Let’s shake things up and create real change while we’re at it. 💥 #ChangeTheBoardGame #BeTheChange #Marketing If you haven't caught the campaign, here's a peek: https://lnkd.in/eUar5EDD

A Lesson in Brand Evolution: Insights from Miley Cyrus In the ever-evolving landscape of entertainment, Miley Cyrus remains at the forefront, recently securing Grammy Awards for Record of the Year and Best Solo Performer. Her journey offers valuable lessons for brand strategists aiming to maintain relevance and foster deep connections with their audiences. Miley’s career trajectory—from the beloved teen star of "Hannah Montana" to the boldness of "Wrecking Ball," and now the relatable anthem "Flowers"—illustrates the importance of evolving with one's audience. Each phase of her career has resonated with different stages of her audience's lives, reinforcing a strong emotional connection. Key Takeaways for Brand Strategists: Emotional Connection is Paramount: Brand relevance is deeply rooted in the emotional connections we build with our audience. It is crucial to create experiences and narratives that evoke strong emotions. Adaptation and Evolution: As both our brands and audiences evolve, our strategies and communications must reflect this dynamic nature. Continuous adaptation is key to staying relevant and engaging. Building Long-Term Relationships: It is important to engage with our audience authentically, fostering trust and loyalty over time. This involves understanding their journey and aligning our brand’s evolution with their changing needs and preferences. Miley Cyrus’s ability to stay relevant by evolving with her audience is a powerful reminder of the importance of adaptability in brand strategy. By prioritizing emotional connections and remaining agile, brands can foster lasting relationships and sustained relevance. What are your thoughts on the role of emotional connection in brand strategy?  Have you noticed similar patterns in other successful brands? Let's discuss in the comments. https://lnkd.in/enQqHEQC

From Council Estate to Cosmetics Queen: 3 Lessons from P Louise Forget the fairytale – Paige Williams, #Founder of Plouise Makeup Academy's journey is a true Cinderella story, but with a whole lot more glitter. Raised on a council estate, she shares that she left school with no qualifications and grew up in a home with barely a stick of furniture, #PLouise faced adversity head-on. But she had a secret weapon: a fierce passion for beauty. This ignited a fire within her, a burning ambition to create something truly special. Starting from humble beginnings, she worked her way up, eventually launching her own makeup academy and beauty brand. Today, she's a global phenomenon. A world record for sales during a #TikTokShop live-stream? Check. A 40,000 sq ft HQ? Absolutely. Over 2,500 products and a #TikTok following of 3.7 million? Girl, you better believe it. But it's not just about the numbers. #PLouise's mission is to #empowerwomen to feel confident in their own skin, and that resonates with her millions of followers. So, what can we learn from this beauty boss? 💋 1. Passion is Power: P Louise's unwavering passion for #makeup fueled her every move. It's a reminder that pursuing your dreams, no matter how big or small, is infinitely more rewarding when you're truly passionate about what you do. 💋 2. Community Over Competition: P Louise built a loyal army of followers, transforming them into #brandadvocates. This highlights the power of building a strong community and fostering genuine connections with your audience. 💋 3.Embrace Innovation: P Louise constantly pushes boundaries, from expanding her product line to experimenting with new #marketingstrategies. This proves that embracing innovation and staying ahead of the curve are crucial for success in today's fast-paced world. P Louise's story is a powerful reminder that with unwavering dedication, a genuine connection with your audience, and a relentless pursuit of innovation, even the most ambitious dreams can become a reality. Now go out there and slay, girl! If you're a beauty founder looking to build your business make sure to get in contact Camilla Purkis-White - Fractional Beauty Marketing Director & sign-up to my newsletters: https://lnkd.in/e5udmMqR

Over the years, we’ve worked with some big clients with DEI departments. The approach and the sincere commitment or purpose was different from one brand to the next. I found it a mixed bag, some encouraging and others cringey. What’s been some of your DEI experiences? What’s the state of DEI heading into 2025? https://lnkd.in/gFGURzHY #DEI #DEIstrategy #Brands #advertising

Reflecting on the Oscars 🍿 It's been a month since the glitz and glamour of the Oscars swept through Hollywood, and one film stood out to us, despite the buzz - Barbie. 💅 With a whopping 9 nominations, Barbie captivated audiences and industry insiders alike, leaving a serious mark on the cinematic landscape.📽 Last year, we delved into what made Barbie such a phenomenon in our blog post "What Brands Can Learn from Barbie." From embracing inclusivity to championing empowerment, Barbie exemplifies the power of storytelling to connect with diverse audiences on a profound level. Its ability to evolve with the times while staying true to its essence serves as a benchmark for brands navigating an ever-changing landscape.🪄 So, as we bask in the afterglow of the Oscars, let's take a moment to revisit the lessons Barbie taught us. Whether you're a seasoned marketer or a budding entrepreneur, there's a whole load to be learnt from its journey.🎀 Have a read of our blog post to see what we mean: https://lnkd.in/eWdUfX5T We Are Collider x #Oscars #Barbie #Creatives #Marketing #BrandStrategy #Empowerment #Inclusivity #Storytelling

My Observation on Video Marketing As consumer behavior evolves, we’re gravitating toward less edited, simpler videos (thanks to the rise of daily vlogs). However, these videos need to be wrapped in layers of UH quality. You get it, right? The audience wants to see the real, unfiltered version of you—no fluff, Just you being you—but they also expect good video and audio quality. When you compare the two, Vlogs >>> High production quality. Those are my 2 Cents ;) , what’s yours?