Sean Kelly’s Post

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Dynamic Pricing Innovator

THE SECOND BIGGEST HOLIDAY 🎃👻🍬 Most arts organizations recognize the importance of Christmas 🎅=💵 But more and more of them are starting to understand Halloween. After Christmas, Halloween is the holiday buyers spend the most on. And savvy arts programmers are leveraging it for the benefit of the organization. Titles this year that have shown incredible box office across the arts: Harry Potter 🧙 Nosferatu 🧛 Rocky Horror 🧟♀️ Disney's Fantasia🧹 Nightmare Before Christmas 🩻 Off-broadway there's Teeth - which I saw earlier this year. It's a rollicking, blood soaked musical with some truly inspired prop work. I will leave it to you to google the plot. 🩸 All this to say, decades ago ballet companies discovered the importance of Nutcracker in balancing the budget for the year. Programming titles that fit the need of the moment helps pay for other shows with perhaps greater artistic merit, but less demand. 💰 It gets back to relevance. Have I missed an important Halloween title, you've had success with? Share it below ⤵️

Zac Alfson

🌱 Growing Communities 📣 Amplifying the Arts

2mo

We commissioned Junie B. Jones in BOO... and I Mean It! at Orlando Family Stage, adding a new title for the spooky season in the TYA space, and the kids are loving it!

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Nicole Wetzell

Marketing Strategist 🌀 "Makes sense of the chaos"

2mo

The Joffrey Ballet had huge success with Frankenstein last year.

Erin Guinup, MBA

Executive & Artistic Director, Founder - Strategic Planning, Program Development, and Organizational Culture

2mo

Dracula

Ruth Hartt

Growing arts audiences through customer centricity

2mo
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