Steve Sports’ Post

Crypto.com has secured a global sponsorship agreement with UEFA to become the Champions League’s first cryptocurrency partner. The multi-year partnership will see Crypto.com and UEFA collaborate on bringing unique experiences to fans with an aim to drive fan engagement by bringing the worlds of crypto and football together. As a sponsor and global partner, Crypto.com will receive in-stadium branding activations across all Champions League fixtures from the 2024/25 season onwards. This also includes broadcast integrations and advertising campaigns. Guy Laurent Epstein, UEFA Marketing Director, said: “We are thrilled to announce our new partnership with Crypto.com, one of the foremost supporters of some of the biggest sports teams and events in the world. “This collaboration marks an exciting new chapter for the UEFA Champions League, as we embrace innovative technologies to enhance the experience for our fans and community. Together with Crypto.com, we look forward to exploring new opportunities as we begin a new, exciting chapter of the premiere club football competition.” Source: https://lnkd.in/eZwU5yZF Sign up for more news updates like this in our daily newsletter: https://lnkd.in/eskQx7Ym #crypto #cryptonews #blockchain #financialtechnology #financialservices

Kraken makes significant moves in football sponsorship! 💡The exchange has recently entered the football sponsorship arena by signing deals with three major European clubs, latest being RB Leipzig after having signed deals with Tottenham Hotspur Football Club and Club Atlético de Madrid 💡These partnerships mark a strategic expansion for Kraken into the world of sports, particularly football. While Formula 1 gives Kraken Digital Asset Exchange access to a niche, young, and tech-savvy audience, football gives them a mass reach with over 4 billion viewers 💡The moves come on the back of Kraken being one of the most liquid venues for Bitcoin and Ethereum trading against the euro (in 2023), according to data from Kaiko 💡These partnerships bring further benefits for Kraken 🔎𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Football's massive global audience provides Kraken with extensive brand exposure 🔎𝐌𝐚𝐫𝐤𝐞𝐭 𝐞𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧: Partnering with popular clubs can help Kraken attract new users from the football fan base 🔎𝐋𝐞𝐠𝐢𝐭𝐢𝐦𝐚𝐜𝐲 𝐚𝐧𝐝 𝐭𝐫𝐮𝐬𝐭: Associating with established football clubs may enhance Kraken's credibility in the crypto space 🔎𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: The partnerships allow Kraken to explore blockchain applications in sports, potentially leading to new products or services and enhancing fan engagement 💡As the crypto industry continues to evolve, these collaborations could redefine how fans interact with their favorite clubs and how blockchain technology integrates into the sports ecosystem. It's an exciting time for both sectors, and I'm eager to see how these partnership develops #sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #crypto #cryptocurrency #cryptocurrencyexchange #fanengagement #web3 #blockchain The Premier League Bundesliga International GmbH LALIGA

$4.6 billion. Is the current value of the Winklevoos twins, 70,000 Bitcoin The brothers have recently decided to use some of their Bitcoin to buy a football club With the amount of Bitcoin that the Winklevoos’ own, a Premier League, Serie A, La Liga or Ligue 1 club acquisition, might come to mind However, the brothers have decided to invest $4.5 worth of Bitcoin into UK non-league football club Real Bedford And they are now officially co-owners of the club. As Bitcoin continues to increase as an asset class, with wider recognition and inflows from investment fund ETF’s Expect to see further investments of this kind and more clubs being open to accepting sponsorships transactions in Bitcoin With a focus on crypto and web3, at the core of fan engagement, clubs and brands will be at the forefront of many growth opportunities, when supported by the right strategy. At Football Media we are working with multiple brands within the crypto and web3 sector, on football club sponsorships, activations and digital advertising. #footballmedia #bitcoin #realbedford #sponsorship #investment #digital #crypto #web3 #Winklevoos #football #etf #euro2024 #copaamerica2024

The Premier League Crypto Sponsorships Soar to £130M in 2024! The #crypto market is making a comeback in the Premier League, with sponsorships soaring to £130 million for the 2024/25 season. This surge in investment highlights the growing relationship between sports and crypto, offering new opportunities for both sectors. As gambling restrictions tighten, Premier League clubs are turning to alternative revenue streams, and crypto firms are eager to fill the gap. This partnership allows clubs to explore new financial avenues while providing crypto companies with valuable brand exposure and mainstream recognition. The Premier League's embrace of crypto signals a positive step towards diversifying revenue streams and fostering innovation in the sports industry. It's exciting to see how this partnership will evolve and shape the future of both sports and crypto. #PremierLeague #CryptoSponsorships #SportsBiz #Innovation #Crypto

Blockchain Sports Is Going To Revolutionize The Sporting World Starting With The Biggest Sport In The World; Football (Soccer). Learn How You Can Benefit By Joining Us Sm.Consultants50@gmail.com https://lnkd.in/eNzz7kEy

NBA's Cleveland Cavaliers Launch Onchain Loyalty Program The latest Sporting Crypto Newsletter just dropped. 𝗗𝗶𝘀𝗰𝘂𝘀𝘀𝗲𝗱: 1. 𝗖𝗮𝘃𝘀 𝗥𝗲𝘄𝗮𝗿𝗱𝘀 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄 🏀 2. 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 & 𝗜𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲 📱 3. 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 & 𝗖𝗼𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝘀 🧠    a) Web3 Loyalty — Second Wind?    b) Where is Blockchain Additive? An extract from the newsletter: "Blockchain's composability and the ability to connect multiple third parties without APIs simplify connectivity. Sponsors can engage on a single, more open platform, without needing additional integrations. And that’s what I like about this launch. The real power here lies in engaging fans based on their journey both inside and outside the stadium. For example, if fans buy lunch or dinner near the stadium, that becomes part of their fan identity. As an Arsenal fan, I often visit the same spots before games. This part of my experience is disconnected from my fandom but is inherently part of my fan identity. Bridging this, could very well be a game-changer. I’ve often said that Web3 loyalty programs die quickly when siloed, so this open approach makes sense." *** 📌 Read the latest newsletter via the '𝘝𝘪𝘴𝘪𝘵 𝘔𝘺 𝘕𝘦𝘸𝘴𝘭𝘦𝘵𝘵𝘦𝘳 ' button at the top of this post!

Kraken makes significant moves in football sponsorship! 💡The exchange has recently entered the football sponsorship arena by signing deals with two major European clubs - Tottenham Hotspur Football Club and Club Atlético de Madrid and more could be on the way 💡These partnerships mark a strategic expansion for Kraken into the world of sports, particularly football. While Formula 1 gives Kraken Digital Asset Exchange access to a niche, young, and tech-savvy audience, football gives them a mass reach with over 4 billion viewers 💡Benefits for Kraken 🔎𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Football's massive global audience provides Kraken with extensive brand exposure 🔎𝐌𝐚𝐫𝐤𝐞𝐭 𝐞𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧: Partnering with popular clubs can help Kraken attract new users from the football fan base 🔎𝐋𝐞𝐠𝐢𝐭𝐢𝐦𝐚𝐜𝐲 𝐚𝐧𝐝 𝐭𝐫𝐮𝐬𝐭: Associating with established football clubs may enhance Kraken's credibility in the crypto space 🔎𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: The partnerships allow Kraken to explore blockchain applications in sports, potentially leading to new products or services and enhancing fan engagement 💡As the crypto industry continues to evolve, these collaborations could redefine how fans interact with their favorite clubs and how blockchain technology integrates into the sports ecosystem. It's an exciting time for both sectors, and I'm eager to see how these partnership develops As crypto sponsorships continue to grow, feel free to reach out to discuss how we can help you leverage this exciting trend to achieve your marketing goals #sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #crypto #cryptocurrency #cryptocurrencyexchange SportQuake

47. Bitcoin in Sport: Sponsorship and Membership More and more sports teams and athletes are adopting Bitcoin, both for sponsorship and payments. Soccer clubs across Europe are accepting payments in Bitcoin for tickets and merchandise. This adoption shows not only the rise of Bitcoin, but also the growing appeal of cryptocurrencies to younger generations, who are looking for modern ways to interact with their favorite sports.

Did you know some of your favorite sports teams are diving into the world of crypto? Here are 5 teams leading the charge with innovative blockchain moves! 1️⃣ Paris Saint-Germain (PSG) – Paid part of Messi's signing bonus in $PSG fan tokens! 2️⃣ FC Barcelona – Launched $BAR fan tokens, allowing fans to vote on team decisions! 3️⃣ Manchester City – Uses $CITY tokens for fan rewards and exclusive content access! 4️⃣ Juventus – Fans used $JUV tokens to help choose new jersey designs! 5️⃣ Dallas Mavericks – The NBA team accepts Bitcoin for tickets and merch! Crypto is changing the game for fans and teams alike. Follow this page for more exciting updates! 😁 #cryptotrading #fantokens #football #sports #premierleague

Have you ever wondered what Fan Tokens are all about? Allow us to shed some light! Fan Tokens are the latest game-changer in the world of sports and crypto. They're digital assets representing your connection with your favourite sports team or athlete. As a token holder, you can access exclusive perks like voting on team decisions, VIP experiences, and special rewards. Think of it as your VIP pass to the inner circle of your beloved sports community! So whether you're a die-hard fan or just dipping your toes into the crypto world, Fan Tokens offer a thrilling way to engage with sports like never before. #FanTokens #SportsCrypto