Siobhan Thompson’s Post

🎉 Ready to take your business to the next level? Exhibiting at the Northern Restaurant and Bar Show is the perfect opportunity! Here’s why you shouldn’t miss out: 🌟 Showcase Your Brand: Gain visibility in front of thousands of industry professionals. Whether you’re launching a new product or reinforcing your brand presence, the NRB Show is the place to be. 🤝 Build Relationships: Meet face-to-face with potential clients, partners, and suppliers. Networking in person helps build trust and establish lasting business relationships. 📈 Drive Sales: Generate leads and drive sales directly from the show floor. Attendees are eager to discover new products and services that can enhance their business operations. 🛠️ Hands-On Demos: Provide live demonstrations of your products and services. Let potential customers experience firsthand what sets you apart from the competition. 📣 Market Insights: Gain valuable insights into market trends and customer needs. Understanding what’s trending can help you stay ahead of the curve and tailor your offerings accordingly. Participating in the Northern Restaurant and Bar Show is an investment in your business’s future. Don’t miss the chance to be part of this dynamic event and elevate your brand to new heights! 🚀 Get in touch today aclayfield@divcom.co.uk sthompson@divcom.co.uk #Exhibit #NRBShow #BusinessGrowth #Networking #Innovation #HospitalityBusiness #NRB25

Maximizing Your Impact at Trade Shows: Key Strategies for Success Anyone planning for Trade shows in the fall? At Tulmar we have a few shows we are planning for and they are incredible opportunities to showcase our brand, network with industry leaders, and generate new business. From my experience of doing so many of them over the years, here are my humble tips to ensure you make the most of your trade show experience: Plan Ahead and Set Clear Objectives Before the event, define your goals: Are you looking to generate leads, launch a new product, or increase brand awareness? Plan your booth design, marketing materials, and team roles around these objectives. Having a clear strategy will help you stay focused and measure your success. Engage and Stand Out Your booth is your stage—make it inviting and memorable. Use eye-catching visuals, interactive displays, and live demonstrations to draw in attendees. Train your team to be proactive and approachable, engaging with visitors through meaningful conversations rather than just sales pitches. Follow Up and Leverage Data The work doesn’t end when the trade show does. Collect and organize contact information, and promptly follow up with leads while the event is still fresh in their minds. Use the data you gathered to analyze what worked well and what could be improved, helping you refine your strategy for future events. Trade shows are a significant investment of time and resources, so make sure you maximize your impact by planning effectively, engaging dynamically, and following up diligently. #TradeShowTips #EventMarketing #Networking #BusinessGrowth #MaximizeImpact #TradeShowSuccess #Tulmarsafetysystems #Aviationtraining #Aviation #defence #defense

Since starting my business, I’ve exhibited at over 50 trade shows and spent over $400,000. Here are 5 things I learned about making a great sales offer: 1) Create a show special. People need a reason to buy during the show otherwise they can walk away and “think it over” without any consequences. 2) Make the special an amazing deal. This creates excitement and gives people the permission they need to justify buying now. I like to pair discounts with free bonus products that are worth a lot to customers but don’t cost the business very much. 3) Make it time-sensitive to create urgency. My best special is only available during exhibiting hours. My second special isn’t nearly as good, but it’s available for two weeks after the show. I found this an effective strategy for prospects who attend without the decision maker. 4) Offer a money-back guarantee and emphasize it during your sales pitch. This eliminates risk and creates an exit strategy for customers should they not like your product. 5) Value is more important than price. This might sound crazy, but I increased my offer from $99 to $399 and was able to get more customers. The $399 offer had a better discount and included free bonus products. This increased the value making the offer more attractive. The results? Sales at trade shows increased by over 300% which also allowed our sales reps to earn a better commission. We achieved a faster ROI which allowed us to redeploy capital into more trade shows. We went from barely paying off the booth to making trade shows an important part of our growth.

Trade shows are back in full force. Is your sales team prepared to make the most of their time? Shift their thinking from "manning the booth" to "capitalizing on the time spent at the show." Don't view the event as just a marketing event. Make sure the sales team owns the results associated with the time spent attending and that they each have a plan of attack. Feel free to access our Trade Show Sales Action Plan if you want a little help. #tradeshows #salesmanager #eos #salesteams #salesleadership #vistage

Preparing for a new trade show booth at Natural Products Expo #ExpoWest and unsure where to start? Here are a few tips to help you design a booth that attracts the big buyers: Know Your Audience: Focus on what matters most to your target buyers. Showcase how your brand stands out in the competitive health and wellness space. Brand Consistency: Your booth should reflect your brand identity. Engagement: How will you draw people in? Interactive elements, sampling stations, or live demonstrations can be key to attracting attention. Maximize Space: Ensure every inch of your booth serves a purpose—no wasted areas! Make the flow inviting and functional. Budget Wisely: A high-impact booth doesn’t have to break the bank. Plan ahead to make strategic choices that stay within your budget while still impressing. Let’s talk about creating a booth that not only attracts but connects with the big buyers! #ExpoWest #TradeShowDesign #BoothDesign #BrandExperience #RetailMarketing #CPGMarketing #NaturalProductsExpo #ExhibitDesign #BuyerAttraction #HealthAndWellness #HumidCreative #TradeShowTips #EventMarketing #CPG Laird Superfood

Accountex London May 2024   As a regular attendee and sometime exhibitor at this huge event , I was struck this year at how little actual product was  being shown across our sector.   We love software. We love developing software. We love nothing more than being asked to demonstrate in depth, our solutions.   It seems that there was a change with many of our erstwhile peers who focused on PowerPoint and corporate messaging this year rather than in-depth product demonstrations to visitors on the stand. It does seem unusual to me that exhibitors would go to all the effort of paying for and supporting  a huge stand and choose not to show the product they are supposed to be promoting... It's like bringing your child to a dance recital and not letting him/her dance, such a shame.....   Sometimes the old ways are the best – demonstrate product, show prospective clients what they want to see, don’t waffle, take the Pepsi challenge, believe in what you have to offer and show it off !   Well done to all the iplicit product experts who spent two days on back to back accounting software presentations and discussions on our exceptionally busy stand.   #Accountex #CloudAccountingSoftware #WeLoveSoftware

➡️ SAVE $500 TODAY ONLY ⬅️ Trade shows can be an incredible way to find new wholesale partners, secure a distribution agreement, stay top-of-mind with your existing accounts, or connect with your next investor. BUT... Going into a show without a clear plan to make back your investment? Or without a follow up strategy to fully maximize the leads you make at the show? 🫠 www.alliball.com/deals That's like deciding to run the Boston Marathon the week before the race. No training. No recovery plan. AKA a surefire way to face exhaustion, injuries, and an early exit. Don't let Fancy Food, Expo West, Newtopia Now, The Good Food Mercantile, or any other show on your radar be your failed Boston Marathon of '25. Why this prep pack? 🤔 I'm so glad you asked. Here's what all it's got: ✔️ Sales Maximizer Mini Training ($199): 3 Steps to a High ROI Tradeshow - Learn the essential strategies to ensure your event delivers maximum results. ✔️ The Introvert's Guide to Painless Tradeshows ($99): Navigate events stress-free, even if large crowds or awkward cocktail hours aren't your thing. ✔️ SOS Trade Show Survival Guide ($149): Our easy-breezy plan to ensure you're fully prepared for your next trade show, even at the last minute. ✔️ Close That Deal: Trade Show Follow-Up Toolkit ($199): A foolproof system to engage buyers and lock in partnerships after the show. Don't let your hard work and leads go to waste - here you'll ensure you have a plan for following up on warm contacts and getting those first purchase orders. ✔️ Trade Show FAQs Roundup ($99): Your top event-related questions answered by industry experts. Are you ready to have a booth or should you walk the floor? How many samples do you need? What can I do to get appointments with Buyers? do I need the digital scanners? We've got you covered. Here's the link to purchase while you can: www.alliball.com/deals 🛒🛒🛒🛒🛒 #foodbizwiz #foodfounders #blackfriday2024 #foodandbeverage #retailready #cpgbrands

DAY 1 OF CMA|SIMA 🚀 Vision Group Retail is back for another great year at the CMA Annual Conference! This year we will be showcasing our latest solutions in category management. Here are four reasons why you don't want to miss visiting booth 502: 1. Solution Demos: See our cutting-edge solution, Store360 in action! Our team will be on hand to provide live demonstrations and answer all your questions. 2. Networking Opportunities: Connect with the Vision Group team to exchange ideas, insights, and best practices. Let's build valuable relationships together! 3. Personalized Consultations: Schedule a one-on-one consultation with our experts to talk about how our solutions can help you with your unique business needs and challenges. 4. Giveaways: Don't forget to stop by our booth for some exciting giveaways. Don’t be surprised if you walk away with some exciting business opportunities as well! Only two days left, so make sure to visit us at Booth 502, we can't wait to meet you!

📣 Reminder: The 2024 IDA Convention is Almost Here!🔥   We’re excited to remind you that the 2024 Independent Distributors Association (IDA) Convention is just around the corner! 🗓️ Mark your calendars for October 8-11 for an incredible event filled with industry insights, networking opportunities, and cutting-edge products.   🌟 Highlights of the Trade Show🌟 This year’s convention will feature a trade show showcasing the latest and greatest in advanced technology, equipment, and products. Don’t miss your chance to explore:   *Innovative Aftermarket Parts:* Discover the newest aftermarket parts to take your business to the next level. You'll find everything you need from high-performance tools to technological advances to stay ahead of the curve. *Exclusive Deals and Promotions:* Take advantage of special offers and discounts available only at the convention. It’s the perfect opportunity to stock up on essential products and gear. *Expert Demonstrations:* Watch live demos from industry experts and learn how to get the most out of the latest products and techniques. *Meet the Industry Leaders:* Network with top manufacturers, suppliers, and fellow business professionals. Share insights, exchange ideas, and build connections that could benefit your business for years.   📍Philadelphia Live Hotel PA: For more information about the event schedule, registration, and accommodations, please visit https://lnkd.in/dXX3xCS or contact us at (972) 241-1124.   We can’t wait to see you there and show you what’s new in the world of Aftermarket Parts. Don’t miss out on this fantastic opportunity to enhance your business and stay ahead in the industry! #Tradeshow #Convention #Philadelphia #October #aftermarketparts #smallbusiness #industryleaders #productexpo #IDA

***Introducing Your Go-To Video Hub for Healthcare Professionals!*** 🎥 Explore our brand-new YouTube channel; the ultimate destination for essential visual resources tailored for healthcare professionals. 🔍 What's Inside: Over 70 useful ready to view videos! 👀 Visual Fitting Guides: Step-by-step walkthroughs to ensure best practice sling fittings every time. 🔧 Operational Instructions: Detailed demonstrations for seamless bathing product operation. 📦 Product Introductions: Comprehensive introductions to product style giving you an overview of key features and benefits. ➕ Help Hub: A collection of 'shorts' addressing some of our most frequently asked questions. *More coming soon!* 🗂️ Effortless Navigation: Find what you need in a breeze! Categorised by video type and product range, allowing you to quickly access the information you need. ➡️ Share with Ease: Collaboration made simple! Share these invaluable resources with your colleagues effortlessly, enhancing teamwork and efficiency. 📲 Subscribe Today: Don't miss out on the latest updates and invaluable insights. Subscribe now! https://lnkd.in/epw-Mr8V #improvinglives #remotelearning #video #slings #assistedbathing #posturesupport #movingandhandling #occupationaltherapy #bestpractise #healthcare