SMEOrigin - SMEs & European Original Geographical Indications’ Post

A new inspiring good practice uploaded on the #SMEOrigin website - The Green Heart of Austria! The ‘Green Heart of Austria’ has developed into a renowned tourism brand over five decades. More recently, it has been developed into an umbrella brand that unites the entire Styrian population as brand ambassadors of a common identity. The centrepiece emphasises the culinary diversity of Styrian cuisine, which is based on fresh, regional ingredients, and thus contributes to the region's identity. It also serves as a marketing tool for tourism by attracting visitors who want to discover the outstanding cuisine and natural beauty of Styria. Discover how it works: https://lnkd.in/dPBjT4_z Official website: https://lnkd.in/dk8J8j8G Styrian Food Hub - Powered by SFG Steirische Wirtschaftsförderung SFG Steiermark - Das Grüne Herz #InterregEurope Interreg Europe

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