Stephen Dypiangco, MFA’s Post

PACSUN has brought legendary rapper Slick Rick into their Roblox experience. Digital + Physical Connection There is a special offer that Roblox players can claim to redeem IRL: "Join our in-game event! 13+ players can get a $5 off discount code redeemable on the pacsun. com website. Codes are unique & are one-time use only." While this particular campaign has attracted a lot of press, it hasn't necessarily attracted a ton of new players. That being said daily active users has increased from about 2K per day to 5K per day, likely driven by the free UGC also being given away right now. PacSun Los Angeles Tycoon (made by The Gang) stats: - 11.5M visits - 86% user rating - 8.7 min session length This isn't the first time we've seen older musical artists connecting with younger audiences on the platform. Metallica, Elton John and Cher have all been active on Roblox. What musicians would you like to see on Roblox next? Sign up to my weekly newsletter for more insights about Roblox and brands: https://lnkd.in/gHTSeePQ #roblox #retailindustry #pacsun #music #musicindustry

Why Gaming platforms like Roblox are the place to be for musicians 🎵 "We’re trying to meet fans where fans are at." Artists are signing deals with game companies to: ➡ release new songs through interactive events ➡ sell background music for games ➡ sell virtual goods featuring their likenesses, as well as music for players’ avatars. ➡ They are also building in-game worlds where their music is played. The benefits from taking your art to games like Roblox: ✅ standing out from competition ✅ reaching new audiences ✅ revenue through music licensing and sales of virtual items ✅ an alternative to music subscription services where growth is slowing down ✅ an alternative to TikTok where song snippets are short ✅ reaching an audience of millions at live interactive concerts Olivia Rodrigo created a virtual virtual hangout last December for fans with virtual merch, dance moves and a scavenger hunt. Tracks from her album are playable within the experience. Other artists like Eminem, The Kid Laroi, Cher, Nicki Minaj,... have also been doubling down on gaming to reach new listeners. Lady Gaga has announced an upcoming stint on Fortnite. We are going to see more of this in 2024 🚀 Source: Wall Street Journal - see comments below Image: Olivia Rodrigo #roblox #gaming #marketing

Major milestone for Roblox on the music front as Post Malone becomes the first in-person concert to be streamed exclusively on its platform. His performance at the Visa-branded ‘Live at le Louvre’ concert in Paris was live-streamed in a twinned Roblox experience. This is notable because it was genuinely 'live'. A lot of platforms dub virtual concert experiences as 'live concerts' but they're typically pre-recorded. I didn't attend the show (even journalists were reportedly only given 20 minutes notice about Post performing) but this is pretty impressive from a tech perspective and I'm personally very bullish on live concerts being streamed INTO games/gaming platforms. It's a much cheaper way for artists to activate on the gaming front and if you can integrate into an experience which players love (something the Roblox concert failed to do according to user reviews) it's a win win for music and game lovers.

Platforms like Roblox and Fortnite give music artists from up-and-comers to icons an opportunity to connect directly and meaningfully with #GenZ and #GenAlpha around the world. I had the great chance to chat with Elias L. from Billboard about the growing importance of #Roblox and #Fortnite for artists to build fandom and relevance. I couldn’t have said it better than Elias: 🔊“While it still remains best known to teens and their parents, evangelists see gaming hubs like Roblox and Fortnite as the new frontier of social media — another space where musicians will need to establish a presence if they hope to remain commercially relevant with younger listeners.” Check out the full article here 📰 👇 https://lnkd.in/gw4Crm8m #Metaverse #Music #Marketing #Innovation #Gaming #Media #Roblox #Fortnite

Can Roblox and Fortnite become the new frontier of social media for musicians? 🤔- An article on Billboard Roblox and Fortnite are attracting millions of daily users, and the music industry is already taking notice. Many top-tier artists are already experimenting with virtual concerts and in-game items, but there's still much to learn about effectively engaging with these new audiences. Tony Barnes, our co-founder, advises that artists consider these platforms "a new community channel that needs to be nurtured." It's an "always-on strategy" that requires consistent engagement to resonate truly. Do you think these gaming platforms have the potential to become major music discovery channels? 🎧 Read more here! Billboard https://lnkd.in/dKgcsFuu #gaming #metaverse #musicindustry #roblox #fortnite

I’ve been thinking more about “events” in gaming platforms - both in game context and acts (music). Prompted by two experiences that I am currently 🛠️ has me thinking - where are the live acts? #SoundOn 🎶 Did you know the last Roblox concert event was almost 2 years ago?! It was The Chainsmokers Concert Experience (▶️ the video below via the duo’s YouTube page) & it came with collection of unique UGC assets along with a few controversies. In general, productions like these are $ and lifted by many folks. The act is pre-recorded but promoted as a live event - which often means it’s open to view/head into & the UGC is released. It’s the real-time experiences that are highly popular as “live streaming”. Gaming, in general, is live and is real—time - so where are the 🎶 concerts? More recently, the “gaming events” (as in limited time runs of collected games like The Classic & The Hunt) produced this year so far have faired well. I am curious when we will see more live entertainment - by way of musicians and even brands making their way to the global Roblox stage. Who would you like to see inside a Roblox “live”? If it works, how best to see Taylor streaming her last show of the Eras Tour inside the socialverse?🤞 #roblox #liveevents #music #entertainment

Are virtual concerts the future of music? They’re gaining huge traction on platforms like Fortnite and Roblox – and more and more artists are taking note, making use of the digital world to engage and grow their fanbase. Concerts on Fortnite reach virtual audiences of millions, and interactive events like Fortnite Festival get fans involved in playing along with artists like Lady Gaga, Billie Eilish and The Weeknd. On Fortnite and similar platforms like Roblox, users can use “emotes” (character animations) to have their avatars dance along. And, of course, in voice chats, users can sing any time they like! When people hear music, they want to join in – and that’s the premise behind our real-time Sing-to-Sing voice transformation technology: to give users more ways to join in, more easily, and enable them to sound the way they want to be heard. #Gaming #AI #AIaudio #Fortnite #Roblox

Minecraft players can now enjoy in-game radio thanks to Styngr’s new partnership with Lunar Client mod developer Moonsworth. The “Lunar FM” feature brings Styngr’s licensed music catalog to the game and is currently available as a $4.99/month premium subscription, with an ad-supported version planned for 2025. Importantly, Lunar FM includes “streamer-safe” stations, allowing gamers to stream their gameplay without takedown risks. This marks another move by Styngr, which recently introduced its “Soundboard” tool for music personalization in Roblox games. https://lnkd.in/gXiUG_Vy #Minecraft #gaming #music

🎶 Is this the metaverse we envisioned? Maybe not, but it’s unfolding in ways that are pretty exciting. The recent Fortnite event in Times Square shows how things are changing. What started as virtual concerts in Fortnite maps with artists like Ariana Grande now blend live and virtual audiences—connecting Times Square attendees with millions of Fortnite players worldwide. This shift marks a trend: while the full “metaverse” may feel distant, digital and real-world experiences are merging fast. And with millions tuning in daily, Fortnite is one of the leaders of this transformation. ➡️ Have you attended a Fortnite concert? #Metaverse #Innovation #VirtualEvents #Gaming #DigitalTransformation #Fortnite #Amdocs

Music Integration in Gaming: A New Era of Collaboration The fusion of music and gaming has opened up exciting opportunities for artists and the gaming industry alike. From virtual concerts to curated playlists within games, this collaboration is redefining how music is consumed and promoted. Popular games like Fortnite and Roblox have already set the trend by hosting live performances, allowing artists to reach millions of gamers worldwide in a unique, immersive environment. Why is this important for musicians? - Virtual concerts provide a new way to connect with fans globally, beyond physical venues. - In-game music placements boost exposure, introducing artists to a broader audience. - Collaborative projects between musicians and game developers are leading to innovative, cross-industry content. Are you exploring opportunities to integrate your music with gaming platforms? 🎧 - - #MusicAndGaming #VirtualConcerts #MusicPromotion #GamingIndustry #DigitalInnovation #MusicMarketing #MusicTrends #FutureOfMusic