Stephen Dypiangco, MFA’s Post

Rapper Ice Spice has come to Roblox. In “Munchland,” made by PlayPals Studio, players can access exclusive merchandise, build pizzas for friends, blast NYC rats with fart guns, and choose art to spray paint on Munchland’s virtual walls. Within the first two days, the experience has attracted... 140K visits 3-min avg session length Other music artists who have shown up on Roblox include Olivia Rodrigo, Nicki Minaj, Elton John, Metallica and Cher. Why are musicians like Ice Spice coming to Roblox? Because the platform has 77M+ daily active users who are young, hard to reach on other platforms, and who spend about 2.5 hours on Roblox per day. Want to learn more about Roblox and brands? Follow me on LinkedIn. Join 1.3K+ newsletter subscribers: https://lnkd.in/gHTSeePQ #roblox #music #musicindustry #musicmarketing

Why Gaming platforms like Roblox are the place to be for musicians 🎵 "We’re trying to meet fans where fans are at." Artists are signing deals with game companies to: ➡ release new songs through interactive events ➡ sell background music for games ➡ sell virtual goods featuring their likenesses, as well as music for players’ avatars. ➡ They are also building in-game worlds where their music is played. The benefits from taking your art to games like Roblox: ✅ standing out from competition ✅ reaching new audiences ✅ revenue through music licensing and sales of virtual items ✅ an alternative to music subscription services where growth is slowing down ✅ an alternative to TikTok where song snippets are short ✅ reaching an audience of millions at live interactive concerts Olivia Rodrigo created a virtual virtual hangout last December for fans with virtual merch, dance moves and a scavenger hunt. Tracks from her album are playable within the experience. Other artists like Eminem, The Kid Laroi, Cher, Nicki Minaj,... have also been doubling down on gaming to reach new listeners. Lady Gaga has announced an upcoming stint on Fortnite. We are going to see more of this in 2024 🚀 Source: Wall Street Journal - see comments below Image: Olivia Rodrigo #roblox #gaming #marketing

And the next Fortnite character is... Lofi Girl? With 14.2 million YouTube followers, Lofi Girl is a modern-take on radio, broadcasting livestreams of different music genres for all occasions (study, relaxing, gaming, etc). But what makes her so beloved is the avatar there listening beside you, with her cat and various other friends inside the Lofi Cinematic Universe — it makes listening to music alone feel a bit more social. After the LEGO Group, Sony, and The Walt Disney Company each investing $1+ billion in Epic Games, it's easy to focus on the blockbusters partnerships and official integration. But this is Fortnite as its best: an immersive playground that the community can add to — a world greater than the sum of its parts.

JBL Land is now on Roblox, the famous audio brand offers a way to customize your look and your sound. We've all seen how big music companies like Spotify have done well, hitting 40.1 million visits. I'm excited to see if Roblox players are into music experiences or just like famous brands. So what is it?: 🌟 A world of sound and adventure, where players create musical tracks using unique Soundbytes. 🌊 Players can discover cool attractions like massive slides and expansive forests within the game. 🆕 Regular content drops, promising ongoing excitement and entertainment. 💼 You can personalise your avatar with exclusive digital merchandise from the in-game store. In my opinion, JBL Land offers a refreshing twist to the traditional Roblox experience by integrating sound elements, adding depth to the gaming adventure. Even if you're not an avid gamer, the immersive environment and creative possibilities make it worth exploring. >>> Building Roblox games at themetakey.com >>> Follow Mateen Soudagar for #Gaming #roblox #fortnite #web3

Is there a bigger driver of excitement on open gaming platforms than major music artists? Sure, gameplay matters most, but concerts and artist-based experiences repeatedly have generated tens of millions of visits in a matter of days, and even hours, on #roblox and #fortnite. The challenge has been finding the right level of investment relative to the business outcome labels and artists seek. To meet this challenge, we launched a new type of LISTENING PARTY 🎶 🎉 today on Roblox in partnership with Warner Music Group - SOUNDZ by #BebeRexha!! Initially conceived by our very own Josh Neuman and then brought to life by our world class team, SOUNDZ is a distributed event that can be enjoyed across multiple Roblox experiences. Powered by Super Biz, our suite of tools that helps developers improve user engagement, SOUNDZ by Bebe Rexha features performances of her new hit singles "Chase It (Mmm Da Da Da)" and "I'm the Drama" (easily my two favs 😜). Fans and Roblox lovers worldwide can enjoy SOUNDZ in Carry A Friend!, Paradise RP, and The Floor is Lava. For SUPER FANS, our loyalty and rewards platform - Unlockables - offers a chance to win a personal video message from Bebe on Community.com - The first ever integration enabling Roblox users to access special rewards through this fast growing 🚀 platform that connects artists and their fans. Best part - shout outs to the people who made it possible for me to have news to share: At WMG - Jacqui Bransky 🌟 David Cushman Ashley May Stephanie Iwan Michael Delle Donne At SALXCO - Lauren Onelum Hannah Wittman Rami Fakih Joanna DeMarzo Franz de los Reyes At Roblox - Alex Honda Jessica Meehan Janagan Rasaratnam At SL - Brett Abrams Zakary Wilson Paul MacNairn Johnathan Mayo Daniela Rubalcava Zoë Meinelschmidt Sam Drozdov Patrick Dill Kristin Kingsmore Roberts Devon T. Jeremy Haché Dani Castellanos Nathan Lewis Lauren Summerford, MBA Brian Gramo Rhiannon Apple Andy Babb Kai Yang Chong #musicmarketing #immersiveexperiences #immersivemarketing

While the "metaverse" was a buzzword in 2022 that has calmed down over the past year, however, virtual worlds should not be overlooked, especially as technology and gaming ecosystems progress. According to a recent Billboard article, Roblox has 71.5 million average daily active users. This shift towards immersive online platforms like Roblox and Fortnite is reshaping how artists and labels think about music engagement and monetization. #musicindustry #roblox #fortnite https://lnkd.in/eGurB3fE

Platforms like Roblox and Fortnite give music artists from up-and-comers to icons an opportunity to connect directly and meaningfully with #GenZ and #GenAlpha around the world. I had the great chance to chat with Elias L. from Billboard about the growing importance of #Roblox and #Fortnite for artists to build fandom and relevance. I couldn’t have said it better than Elias: 🔊“While it still remains best known to teens and their parents, evangelists see gaming hubs like Roblox and Fortnite as the new frontier of social media — another space where musicians will need to establish a presence if they hope to remain commercially relevant with younger listeners.” Check out the full article here 📰 👇 https://lnkd.in/gw4Crm8m #Metaverse #Music #Marketing #Innovation #Gaming #Media #Roblox #Fortnite

Barbie is dominating on Roblox. Mattel, Inc.'s iconic brand has the #1 entertainment IP game on the Roblox platform, which reaches over 77M daily active users. A tycoon game where players build mansions, Barbie DreamHouse Tycoon has been a top-performing game for several months. With fun gameplay that matches a popular genre (mansion tycoon), lots of content (a variety of homes to build) and a strong IP that appeals to young people, this experience looks like it will continue to be a top-performing experience for quite a while. Monthly stats in June: - 21.9M visits (-1% month-over-month growth) Other entertainment IP that continue to find great success on Roblox include SEGA's Sonic the Hedgehog, ZAG STUDIOS' Miraculous, Paramount's SpongeBob and TMNT, and Sanrio's Hello Kitty. Want to learn more about how brands are using Roblox to reach young audiences? - Follow me on LinkedIn - Join 1.5K+ subscribers to my newsletter: https://lnkd.in/gHTSeePQ #barbie #mattel #toyindustry #entertainment #roblox

Roblox hit 10 million concurrent users this weekend (credit Offpath) My advice to those at labels, agencies and management companies looking at music activations on the platform: Integrate into existing experiences. Don’t build your own. It’s important to remember that Roblox is a platform. The big difference between Roblox and video games with big numbers is when you integrate into a non-platform video game, you’re reaching all of the players on it (depending on how your IP is integrated). When you build on Roblox, these 10 million concurrent users are spread across millions of other games. If you’re pursuing a Roblox activation, integrate into a game that has a high CCU. Don’t be swayed by the 10m users figure and assume anything you do on there has the potential to reach 10m users.