Success Path Marketing’s Post

Marketing is not magic. It is consistent effort over a long time on a focused goal. If you want "new leads right away" -- marketing won't help. If you want to "grab that new opportunity" -- marketing won't help. If you want to "get the word out" -- marketing won't help. However, if you want to attract and retain loyal customers, who seek you out and recommend you to others -- that is marketing. You just have to be patient -- that kind of magic takes time. #marketingstrategy #marketingadvice #brandstrategy

Marketing has 4 functions (but most folks skip 2 & 3) 1. ATTRACT attention 2. RETAIN attention 3. EXPLAIN your product 4. PERSUADE to try your product Skipping 2 and 3 will bleed your business to death in the long run. Yet many companies notoriously skip it hoping to gain quick results. So they optimize everything for instant sales. While they should be optimizing for retaining attention and generating demand for the product. Sales happen as a result of that. It's just like gravity - you can't ignore it. Change my mind.

Timeless marketing advice… 1. Get to know your customers and prospects really, really well. Talk to them in person. Understand why they buy from you (and why they don’t). Be the absolute expert on the customer in your business. 2. Understand your competition (direct and indirect). How are you similar? How are you meaningfully different? Who holds the power in the market? Who is the default choice? Where are they weak? 3. Determine the role marketing can (and should) play in your business. Where can you have the greatest impact? What internal factors may limit this? How can you overcome these? 4. Cultivate good relationships — with the CEO, CFO, sales, HR. But do not let marketing become subservient to any of them. Marketing must be a business growth driver not a departmental support service. 5. Focus on what you can affect and not what you can’t. Understand the difference between the two. This will help protect your sanity over the long haul. You’ve got this. Good luck.

Assumption is the root of revenue loss. Here's how ⤵ You think you have great marketing operations running, because you are seeing a rise in the number of leads generated. But that's where your understanding of marketing ends. You ASSUME your marketing activities are just meant to generate leads, which are then converted to paying customers by your sales team. But in all reality, this is what marketing actually does to your brand: ⭐ Builds and positions your brand in the market ⭐ Educates and engages with your customers ⭐ Maintains your reputation ⭐ Retains your customers to drive brand loyalty And do I need to tell you, what little aspects of business growth do these benefits touch? That is why, assumption is the root of revenue loss. You don't know what your marketing is supposed to do, and therefore, you track the incorrect KPIs, and you focus on things and activities which don't actually need your attention.

Before You Market Harder, Look Inward First “We need more clients!” is something I hear from businesses all the time. Marketing seems like the go-to solution, but when we dig a little deeper, the real challenges often lie elsewhere: • Team capacity and product knowledge • Service delivery gaps • Customer service that doesn’t quite hit the mark And sometimes, it’s the subtle issues—like client diversion, fraud, or missing systems for client retention—that quietly hold businesses back. Here’s the good news: You don’t always need a massive marketing budget to turn things around. Sometimes, focusing on areas like: • Upskilling your team • Improving customer care • Building systems to keep clients happy and loyal …can have a far greater impact than any ad campaign. Marketing is important, but so is ensuring your internal processes are ready to retain and delight every client you attract. Fixing the root causes can make your marketing efforts even more effective—and sustainable! What’s your experience? Have you ever looked inward and found unexpected opportunities for growth? Let’s discuss!

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 𝗧𝗵𝗲 𝗯𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁 𝘁𝗼 𝘁𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 Old way: Focus on short-term tactics and campaigns that don't align with long-term goals. New way: Develop a comprehensive marketing strategy that aligns with overall business objectives. THEN get tactical. Why? Strategy and clear planning provide a roadmap for achieving long-term success, building brand awareness, and increasing ROI without the need to ‘hack’’ your growth (🤮). Out with the old, in with the new. ----------------------- 👋 G’Day, my name is Dr Julian 💥 Supporting B2B Tech in Oz ✨ Founder of Fluidic Growth Agency Like this post? Want to see more? Ring the 🔔 on my Profile 🔝 Connect with me ♻️ Repost and share

Marketing Shouldn’t Feel Like a Bad First Date You ever go on a date where someone talks only about themselves? That’s how most businesses market. Stop telling your prospects who you are and start solving their problems. Here’s a secret: nobody cares about your shiny product—they care about what it does for them. Keep it about them, and watch the relationship bloom.

Jason Friedman talks about how traditional metrics take a back seat to a more profound understanding of what it means to achieve ideal results that extend far beyond traditional metrics. 🤔 Is it solely achieving a specific goal, like losing weight? 💡 True success encompasses more than just tangible outcomes. 💬 Ensuring clients rave about their experience. 💼 Client Retention: Encouraging clients to renew memberships. 💰 Repeat Business: Prompting clients to make additional purchases. 📈 Client Referrals: Inspiring clients to bring in new customers. 💪 Focuses on the emotional aspect rather than the quantifiable outcome. 💼 Confidence and fulfillment drive long-term success. 🌟 Emphasizes the importance of how clients feel after achieving their goals. 🎬 Ready to revolutionize your marketing approach? Gain access to actionable strategies and proven techniques for achieving ideal results in your business and beyond with Jason Friedman..🚀🌟

Hot take…🔥🔥🔥 Your marketing may not be working because you’re expecting instant results. The clients I’ve worked with who’ve achieved the level of revenue and growth goals they were looking for, did so because they did the hard work of showing up consistently and sharing and providing value. Most people think it’s a special strategy or hacks that help. In reality, what you need to do is: - Identify the dreams, desires, fears and goals of your potential clients. - Determine how your services can address these - Provide value, address the above, and share support for your potential client through your content on all platforms - Have a follow up process for when they come into your world - Sell to them consistently It’s not easy. It will require work. But it doesn’t have to be complicated. The ones who are successful are consistent and showing up for their potential clients. They play the long game. Remember - growing a sustainable and successful business is a marathon, not a sprint.

A constant flow of good leads into your business, Doesn't require much work... Instead 'focus' is needed. There are so many ways to advertise your product, Each format feels shinier than the last. It can be very hard to know where to go. Personally... My goal was 4 figure months, so I: - Cold called - Cold DMed - Attended networking events - Looked at my personal network After zoning in on just one, LinkedIn: 1. Strategy - Pain points/Desires 2. Content - Value/interests 3. Outreach - 25 Messages a week I brushed past my goals easily. Now I am on to bigger and better things :) This isn't about telling you how good I am. It's me trying to convince you to narrow your marketing down if you haven't already. It takes less work and gives better results