Taboola GrCN’s Post

Perplexity's approach to AI-driven search advertising presents a bold shift from conventional search engine strategies. As the battle for attention evolves, their integration of ads within query responses could fundamentally reshape how brands engage with users at pivotal decision-making moments. The pitch deck reveals a future where relevance, user experience, and transparency converge to create high-leverage advertising opportunities. With CPMs poised “north of $50” and a user base already surging, the potential for brands to drive impactful conversations is immense. The question is: Are we on the verge of redefining the AI ad landscape entirely? LinkedIn News India Divya Pathak LinkedIn for Marketing LinkedIn for Learning #growth Perplexity #AI #ML

Thank you to AdMonsters for the insightful interview and for sitting down with Felix Witte to discuss the findings from our latest Commerce Advertising report! Check out their full conversation to learn more about AI's impact, challenges from Google updates, and the importance of transparency. We also cover the steps we at mrge are taking to improve transparency and the key factors behind the positive sentiment revealed in the fifth edition of the report.

🌟Big News from Perplexity AI: Introducing an Ad Program in the U.S.! 🌟 Perplexity, the innovative AI-powered search (and one of my personal favorite AI apps), is embarking on a new journey towards sustainable revenue by introducing an ad program in the U.S. This week marks the launch of “sponsored follow-up questions” — a fresh way for brands to connect with users while keeping AI-generated responses objective and reliable. Major partners like Indeed, Whole Foods Market, and others are already on board, showcasing the potential of premium advertising on the platform. 🤝 There’s a commitment to ensuring that these ads won’t influence the content seen or compromise privacy. As Perplexity explores new revenue avenues beyond subscriptions, the focus remains on providing a trustworthy and engaging experience for everyone. Stay tuned for more updates as it grows! 🚀 As this landscape evolves, it’s important to recognize that SEO strategies will also need to adapt to align with AI-driven search experiences. The emphasis Will likely shift towards optimizing for conversational and contextual interactions rather than just keyword rankings. #PerplexityAI #AdInnovation #AI #AIAdvertising

Artificial Intelligence is more than just a buzzword; it's revolutionizing the world of commerce advertising. Imagine crafting ad campaigns that not only resonate deeply with your target audience but also adapt in real-time to consumer behavior. AI makes this a reality, driving personalized and highly effective ad strategies that significantly boost revenue. With AI, every interaction is an opportunity to refine and perfect your approach, making each campaign more impactful than the last. For an in-depth look at AI's impact on commerce ad revenue, read the full article that highlights mrge’s State of Commerce Advertising Report here. https://bit.ly/4cAS4hS Felix Witte #AI #retailmedia

Can AI Beat Google’s Ad-Driven Search Model? Or Will Google Adapt? For years, Google has dominated search, but as it’s evolved into an ad-heavy platform, results have become increasingly driven by revenue over relevance. Now, with AI’s rapid advancement, there’s an opportunity to create a search model that puts users first. But could Google, deeply embedded in its ad-reliant structure, adapt quickly enough? Google’s core business depends heavily on ad revenue—around 80% of its income. Shifting to a less ad-centric model would mean fundamentally altering a revenue stream that’s fueled its success. Its complex, entrenched ad ecosystem, with layers of partnerships and algorithms, would make a full pivot to user-first, ad-light search a major challenge. This is where an AI-driven search platform could thrive by focusing on: Personalized, Context-Aware Results: Moving beyond Google’s keyword-based approach, AI can tailor results closely to user intent. Ad-Light, User-Centric Models: Imagine a search experience ranked on relevance, not ad spend—something AI could make possible. Natural Language Understanding: AI can interpret conversational queries, making search feel more intuitive and human. Multimodal Search: AI offers seamless integration of text, voice, images, and video, adding depth to search. And financially, AI search has options beyond ads: Subscription & Premium Tiers: Subscription-supported, ad-free search experiences could bring steady revenue without clutter. Data Insights as a Service: Anonymized data insights would support market research without relying on ads. Affiliate Partnerships: Selective affiliate partnerships aligned with user intent could bring relevant, non-intrusive monetization. Freemium & Customization: A free tier with premium upgrades encourages adoption, with sustainable revenue potential. User Loyalty: A user-focused platform can build loyalty, creating sustained engagement and growth. Already, platforms like Perplexity and SearchGPT are exploring this direction. Perplexity provides ad-free, accurate answers, while SearchGPT offers intuitive, human-like responses. Though in early stages, they’re paving the way for user-centered, AI-driven search. While Google may attempt to adapt, AI offers a unique opening to redefine search by prioritizing user experience over ad revenue. The future of search may be closer than we think—and much more aligned with user needs.

In its latest move, Google is rolling out a new AI tool designed to give advertisers a leg up. This innovative system aims to use advanced algorithms to boost ad efficiency by analyzing data and predicting user behavior, making campaigns more effective and targeted - potentially reshaping how brands connect with their audiences. While Google’s efforts are impressive, Bing's approach offers valuable insights. Want to see how AI can boost your marketing game? Follow us for updates!

Interesting article to highlight the main paid media focus related to AI introduction (for now and the future). Points to raise: 1) Broad Match: i continuous to be a bit uncertain about it. I saw a good CTR for the test i did in terms of match type but it needs an important focus and efforts on keywords cleaning to preserve rubbish traffic 2) Value Based Bidding. I saw good value on it for lower funnel goals but, sometimes, also for middle funnel/micro-conversions to be more closed to the revenue goal 3) PMax and Dem Gen: surely the future for Google Ads and thanks to algorithm are becoming always more accurate. Regarding Dem Gen, i need to do more tests because i saw different results based on product but it makes sense to focus on it #AI #GoogleAds #PerformanceMax

CBUS 335 Assignment  My opinions on the articles about  “advertising”.  In 2024 I see AI continuing to transform advertising efforts, especially with tools like AI sites and apps helping us create personalized campaigns quickly. We also need to prioritize social commerce, as it gives us direct access to buyers through platforms like Instagram and TikTok. In my opinion balancing these trends will be key to our success https://lnkd.in/dXqUjCsi

Boost your ROI with AI-powered marketplace ad optimisation! 🦾 But how? 🔹Utilise machine learning to automate tasks, optimise ad spend, and gain insights into consumer behaviour. 🔹Leverage real-time data for better keyword strategies and targeted ads. 🔹Improve efficiency, reduce costs, and stay competitive in the digital landscape. Discover the power of AI tools to enhance your campaign performance! Read more on this here: https://bit.ly/3Vmqo8T What are your thoughts on this? Let us know in the comments below. 👇🏻 #AI #MarketplaceAds #DigitalMarketing #AdOptimisation

In the latest installment of the Data Insights series, my co-host Jeniece Wnorowski of Solidigm and I had the privilege of speaking with Ariel Pisetzky, VP of IT and Cyber at Taboola. We did a deep dive into how AI and data are not just transforming but truly redefining the world of ad placement. Ariel shared how Taboola’s mission — to connect people with content they may like but never knew existed — is powered by AI-driven algorithms that process massive amounts of data in real-time. As someone deeply involved in micro-targeted paid media, I was thrilled to learn how Taboola is using AI to make ad placements smarter, more efficient, and precisely aligned with business goals. This conversation left me excited about the future of ad tech and I can't wait to see where innovators like Taboola take us next. https://hubs.ly/Q02LktPq0 #AI #AdTech #DigitalTransformation #Innovation #DataDriven