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Over the past 30 days, there's been an intriguing change in how our Tanzanian Mdundo users perceive their Phone brands. The likes of Samsung Electronics and TRANSSION HOLDINGS' Tecno have seen a significant rise in brandlift ratings in the connectivity category, while brands such as Gionee and Nokia have experienced a decline in their rankings within the same category. 📈 What do you think is driving this fascinating trend? 😇 Learn how Mdundo can be an invaluable tool for reaching a broad mass market audience, generating essential top-of-mind awareness that ignites interest and boosts purchase intent. Dive deeper into the conversation by clicking here: 👉https://lnkd.in/dZkV9y6f #MdundoAds #Partnership #Advertising #Mdundo #MusicAdvertising #BrandAwareness #Collaboration #BrandPartnerships #Tanzania

🚀 Celebrating Success at Samsung Ads! 🌍✨ It's been a big few months for Samsung across the globe, but particularly for Samsung's Service Business organization, comprising the Samsung Ads and TV & Mobile Services teams, which aims to further leverage the immersive ecosystem to optimally connect with advertisers and millions of consumers worldwide on the biggest screen in the home. Some of these key milestones were: -  Samsung had it's NewFront presentation in the US which was a resounding success with over 420 attendees, a 150% increase in client attendance compared to last year.  - Samsung Ads Canada recently held its Innovation Day, where new advertiser solutions, Samsung TV Plus content offerings, and newly released insights around FAST (Free Ad-Supported TV) were unveiled. - Samsung Ads APAC jump-started discussions at Australia’s largest media and creativity festival, Cannes In Cairns through hosting Samsung Ads Haus, a first-of-its-kind dedicated destination. - Samsung Ads then traveled to Cannes Lions International Festival of Creativity where Samsung leadership featured on numerous panels, and received almost double the number of meeting requests than the previous year, which were hosted on the sleek stand-out venue experience in the harbor, Samsung's Floating Penthouse. Click the link below to get the play-by-play of these live events and much more: https://lnkd.in/gi-EekSx #SamsungAds #AdvertisingInnovation #ImmersiveExperiences #CannesLions #NewFronts

Thinking festival season in India? 🎉 Have you noticed how brands step up their game with creative campaigns during this time? 🌟 Festivals truly bring out the best in brands as they compete for a spot in customers' hearts and wallets. 🛍️ Remember Cadbury's Celebration taking on Haldiram and other traditional Mithai giants? 🍫 Festivals challenge brands to think beyond their usual competitors beyond their category and explore new territories. 🚀 https://lnkd.in/g7bCTH2V Ever wondered why the World Gold Council competed with electronic giants like Samsung and Apple in one of its campaigns? 📱 It's all about capturing a share of the consumer's wallet by offering something of lasting value. 💰 In the battle for consumer attention and spending, festivals serve as a battleground where brands redefine competition and consumer needs. 🎁✨ #FestivalSeason #BrandCompetition #InnovativeCampaigns #HappyDiwali Symbiosis Institute of Digital & Telecom Management (SIDTM), Pune

Just had a fantastic conversation with Manas Bhai( Manas Gupta ) Where we delved into the Power of Jingles in Brands Identity 🆔 It all started when he mentioned : "He couldn't resist humming along..." to the iconic Airtel theme composed by the legendary A.R. Rahman when he made a call. This iconic A.R Rahman Airtel theme is my hellotune . It got us thinking about the incredible impact that Jingles have on any brands identity. This Idea comes when we were discussing something and also about My recent mascot LinkedIn Post !! Jingles, like the unforgettable Airtel theme, have the remarkable ability to create a lasting impression on consumers. They stick in our minds, evoke emotions, and instantly associate us with a particular brand or product. Whether it's a catchy tune or a memorable slogan, jingles play a pivotal role in shaping brand identity and fostering brand loyalty. Our observation into this matter sparked an idea - the importance of incorporating jingles is good for brands . Just imagine the possibilities! With the right jingle, we can captivate our audience, reinforce our message, and leave a lasting impression. Let's harness the power of jingles to elevate our brand and connect with our audience on a deeper level. Here's to the magic of music in marketing! 🎶✨ #Jingles #BrandIdentity #MarketingMagic #AirtelTheme #ARRehman

UPDATE! We are just one day away from the launch of our Short Form Big Impact Festive Blueprint Report and we recently asked industry leader, Kumar Awanish- Chief Growth Officer, Cheil India on what his expectation from our upcoming report is. Check out here👇what he had to say about it! #ShortFormBigImpact #Sharechat #Moj

Why do you need another ‘F’ in your life? 👀 Because FEED is your one-stop to discover everything happening in Hyderabad—food fests, concerts, experiences, and more! 🎉 Stop scrolling aimlessly and start exploring the city like never before. ✨ 💬 Tag your squad and let’s plan! 🔗 Follow for the latest scoop! #india #media #marketing

Back in #2016 - Coldplay concert had 80,000 people in Mumbai Fast forward to #2024 - 13 Million people logged in to BookMyShow to book tickets for Coldplay and Diljit concert, both of which sold out in seconds. The average ticket prices - 💰Diljit - INR 6500 💰Coldplay - INR 18750 They thing that is sold here is hashtag #Experiences. India's wealth and consumer mindset have transformed significantly. From hesitating to spend on luxuries, consumers today are ready to invest in moments that bring memories, joy and connection. ✨EY has projected that Indian concert Industry will surpass INR 1000 crores by FY25 and will grow at 7% CAGR. ✨GEN Z and Millennials leading towards this cultural shift, prioritizing hashtag #experience over hashtag #possessions. ✨For marketers, this represents a great shift on how we engage with audiences. #coldpaly #marketing #tickets #concert

How do you engage a global audience in a world where traditional trade show presentations are becoming obsolete? Discover how we partnered with Philips Hue Signify to create an innovative, dynamic online product launch. Our VIXY team crafted a live event experience that mirrored the sleek design and adaptability of the Philips Hue lighting system—setting a new benchmark for virtual product launches. Here’s what we delivered: 🔹 A visually stunning presentation that enhanced product understanding 🔹 A scalable, global livestream that connected with their audience worldwide 🔹 Seamless integration of interactive video and chat for heightened engagement on our Virtual Live Event Platform Interested in achieving the same success for your brand? Dive into the full case study and learn how we empower brands like Philips Hue Signify to shine: https://lnkd.in/esEUGK6f #ProductLaunch #LiveStreaming #VirtualEvent #PhilipsHue #Signify #Innovation Let’s collaborate to create something remarkable!

🚀 Case Study: Mivi - Making Waves in the Competitive Audio Market 🎧 Mivi, an Indian electronics brand founded in 2011 by Midhula and Viswanadh, has made notable progress in the competitive Indian audio market, traditionally dominated by international brands such as Bose, Harman, and JBL. This case study delves into Mivi’s market entry strategies, the challenges it faced, its competitive landscape, and the lessons. 🔹 Strategic Entry: Localized Approach: Mivi’s products are designed to cater to Indian preferences, offering great value for money. E-Commerce Focus: By leveraging platforms like Amazon and Flipkart, Mivi minimized retail costs and expanded reach. Digital Marketing: Aggressive social media and influencer strategies helped build strong brand visibility and credibility. 🔹 Market Impact: Revenue: Achieved INR 500 crore for FY 2023-24. Market Share: Captures around 10-12% of the portable speaker segment. Achievements: Expanded product range and earned consumer trust through consistent quality. 🔹 Challenges & Responses: Competition: Faces strong competition from both international and local players. Supply Chain Issues: Manages disruptions and fluctuating component costs. Brand Perception: Continues to build its reputation to compete with premium brands. 🔹 Key Takeaways: Affordability: Offering high-quality products at competitive prices can disrupt established markets. Customer Engagement: Direct interaction through online channels fosters brand loyalty. Innovation: Continuous product innovation is essential for maintaining a competitive edge. Mivi’s success is a testament to how local brands can successfully compete and thrive in highly competitive markets. 🌟 #BusinessStrategy #MarketEntry #BrandBuilding #Innovation #Mivi #AudioMarket #SuccessStory

The irony? A phone company asking you to switch off. Vivo presents the 6th edition of the #SwitchOff campaign to take a break and reconnect with the people who matter the most. vivo India vivo Karun Arora RAJARAM RAVIKRISHNAN #SwitchOffCampaign #Vivo #AD #Adcampaign #Advertising #reconnect #edition #digitalmarketing