Woods Valldata’s Post

🚀 Embracing the Shift Towards Retention and Engagement in Fundraising 🚀 https://hubs.ly/Q02xcDk90 In the ever-evolving world of fundraising, priorities and strategies are constantly adapting to meet the changing needs of donors and the socio-economic climate. As we step into a new year, it's crucial to understand how individual giving fundraising has evolved in recent times. Our latest blog delves into the insights gathered from the Woods Valldata Individual Giving Fundraising Survey and The Lowdown webinar 2023, shedding light on the emerging trends and shifting objectives in the fundraising arena. Key Highlights: 🔍 Greater Focus on Retention: The survey data revealed a significant increase in the importance of supporter retention, with 64% of respondents in 2023 prioritizing this objective, up from 49% in 2021. 💡 Insights from the Panel: Hear from industry experts like Poppy Obokoh and Rufus Cruft on the significance of supporter retention and the connection between engagement, retention, and long-term financial gains. 📉 Acquisition Challenges: Explore the challenges posed by the current economic climate on donor acquisition, and learn how organizations are navigating these hurdles to build meaningful relationships with supporters. Conclusion: As fundraising objectives continue to evolve, it's clear that supporter retention and engagement are taking center stage. While acquisition remains important, a more focused and targeted strategy aligned with retention efforts can yield greater returns in the short and long term. #FundraisingInsights #RetentionStrategies

This article highlights a critical point for nonprofits: relying on intuition or traditional methods without leveraging data can lead to stagnation. The idea that "If you build it, they will come" is a romantic notion, but in reality, it’s not enough to drive success in today’s competitive environment. The four signs mentioned—trusting gut feelings over data, generic fundraising messages, under-communication, and resistance to change—are all symptoms of a nonprofit that may be stuck in outdated practices. READ MORE: https://lnkd.in/gnbQmX5Z #NonprofitLeadership #DataDriven #Innovation #StrategicPlanning

My friend Jacquelyn Blake's new title (Senior Vice President of Holistic Fundraising) had me pose this question. What would holistic fundraising look like? 1 - Mission Alignment: Ensure all fundraising efforts are closely aligned with the organization's mission and values, fostering authenticity and trust. 2 - Diverse Revenue Streams: Utilize a mix of funding sources, including individual donations, grants, corporate sponsorships, and recurring giving, to build resilience. 3 - Relationship Building: Focus on cultivating long-term relationships with donors rather than just transactional interactions. Engage with them regularly and involve them in the mission. 4 - Community Engagement: Involve the community in fundraising efforts, encouraging local participation and support. This could include volunteer opportunities, partnerships with local businesses, and outreach events. 5 - Storytelling: Use compelling narratives to communicate the impact of donations, highlighting real stories from beneficiaries to connect emotionally with donors. 6 - Donor Stewardship: Implement a robust stewardship program to recognize and thank donors, keeping them informed about the impact of their contributions. 7 - Collaborative Efforts: Partner with other organizations and stakeholders to amplify impact and share resources, fostering a sense of shared mission. 8 - Data-Driven Decisions: Utilize data analytics to understand donor behavior, preferences, and trends, informing strategies and improving outreach efforts. 9 - Holistic Messaging: Ensure consistent messaging across all platforms, reinforcing the organization's vision and values in all communications. 10 - Feedback Mechanisms: Establish channels for receiving feedback from donors and the community to continuously improve fundraising strategies and address concerns. What do you think about this? #engagementfundraising

Resource allocation is a constant challenge for fundraising teams. Whilst data analysis may not seem like a top priority, it offers a powerful tool for more strategic and impactful fundraising approaches. The National Philanthropy Policy 2024-2028 encourages data utilisation for informed decision-making. However, the benefits extend far beyond policy compliance. Find out more on how to improve data collation and use data to support your fundraising decision making in our recent blog: https://lnkd.in/gFV8ZexE. Interested in discussing further? Contact our Head of Fundraising Advisory Services, Rob Foley at rob.foley@2into3.com. #DataDriven #Fundraising #Data #DecisionMaking

If the only time you communicate with donors is when you ask them for money or send them a receipt, you'll soon run out of donors. What are you doing to cultivate a true donor experience? How are you ensuring that they feel engaged and even cherished? Seth Godin tells us that marketing and communications is about "people like us do things like this." Donors want to feel like they are a part of something bigger than themselves. Are you giving this kind of experience to them? If you're not sure, take a few minutes with this #lunchtimeread and let's see if we can work together to change their experience, and your organization, forever.

In the age of information, data analytics is a game changer for nonprofits. In this new guest blog for Lighthouse Counsel, Leya Simmons explains how understanding donor data can lead to more effective and personalized fundraising strategies. Learn how to turn raw data into actionable insights and craft campaigns that resonate deeply with your donors. Check out the blog for practical tips on utilizing analytics in your fundraising efforts: https://lnkd.in/ecGup77x #DataDrivenFundraising #NonprofitManagement #DonorEngagement

How Organizations Can Increase Giving by Focusing on Engagement 📈 The Secret to Unlocking Bigger Donations: ENGAGEMENT Did you know highly engaged donors are up to FIVE TIMES more likely to make a major gift? Here's how to tap into this potential (based on research by Ron Cohen and Louis Diez): --- 📊 The Data Speaks: A study of nearly 10,000 donors revealed: • 0.5% of all donors made $100,000+ gifts • 2.5% of highly engaged donors gave at this level • Engaged donors were 2x more likely to give $2,500-$10,000 --- How to Boost Engagement: 1. Communicate openly and consistently • Share donation impact • Report on fund usage • Ask for feedback • Host mission-focused events 2. Build reliability and credibility • Do what you say you'll do • Be transparent and accountable • Follow through on promises 3. Show donors you care • Customize outreach • Make genuine personal connections • Understand their passions • Send handwritten thank-you notes • Share impact stories --- 💰 The Long-Term Payoff: • Emotional connections lead to loyal partners • Lifetime givers emerge • Sustainable increases in giving at all levels Remember: Engagement leads to DOLLARS. Make the strategic case for engagement in your organization: • Communicate well • Strengthen credibility • Value donors at every level The result? Built trust and transformed giving opportunities. How are you prioritizing engagement in your fundraising strategy? Share your experiences below!

Happy Saturday LinkedIn! Nonprofits are continually seeking innovative ways to enhance their social impact. We know that a key aspect of this is improving the donor experience—a vital ingredient for sustained engagement and support. Let's go over some insights on how nonprofits can elevate their donor relationships and drive meaningful change: -Multi-Channel Engagement Donors today expect seamless interactions across various platforms—be it email, chat, or phone. By leveraging multi-channel support, nonprofits can enhance donor satisfaction, making it easier for supporters to connect, inquire, and engage. -Data-Driven Decision Making Understanding donor behavior is crucial for tailoring strategies effectively. Nonprofits that embrace analytics can refine their outreach efforts, ensuring that they meet donor needs and preferences. This approach not only boosts engagement but also fosters long-term loyalty. -Cross-Functional Collaboration A unified approach to donor engagement is essential. Collaboration between departments—customer service, marketing, and technology—can create a cohesive experience for donors, allowing organizations to respond swiftly to feedback and needs. -Feedback Loops Listening to donors is imperative. By providing feedback to product and technology teams, nonprofits can drive improvements in services and offerings. This iterative process ensures that donor voices are heard and integrated into the organization’s mission. -Operational Efficiency Optimizing operations can significantly enhance the donor experience. By adopting tools that streamline processes and improve communication, nonprofits can focus more on their mission and less on administrative burdens. -Mission-Driven Focus At the heart of every nonprofit is a strong mission. By staying true to their values while embracing innovative solutions, organizations can amplify their impact and create a more generous giving culture. In essence, the intersection of technology, strategic thinking, and a commitment to community is what drives social impact. Let’s continue to innovate and collaborate to make a difference! #Nonprofit #SocialImpact #DonorEngagement #Innovation #Community #Philanthropy #NonprofitStrategy #IndigoPERM #NB2FS #SaturdayVibes

Hot tip from Common Great Founder and CEO Ariel Glassman: Behavior-based donor segmentation can transform your fundraising.  🚀 As nonprofit leaders, we know that every donor counts. But are we really making the most of our donor relationships? One key to unlocking better fundraising results lies in how we understand and engage our supporters. Enter the power of behavior-based segmentation 🔍 Donor segmentation is nothing new, but focusing on behavior-based segmentation can revolutionize your strategy. By analyzing how donors engage with your organization—frequency of giving, event attendance, volunteer activity, how they participate in your programs, etc.—you can create tailored communications that speak directly to their motivations. 🎯Why It Works: 1. Personalized Engagement: Donors feel seen and valued when they receive content that resonates with their interests and actions. 2. Increased Retention: Segmenting by behavior can lead to higher retention rates, as you're addressing donors' unique preferences and increasing their emotional investment. 3. Higher Lifetime Value: Engaged donors are more likely to give over the long term, participate in campaigns, and become advocates for your cause. Let’s unpack an example 📊 Say a donor consistently gives around year-end, but also volunteers for events. Instead of sending a generic "year-end appeal," you could personalize your outreach by thanking them for their volunteer efforts and highlighting how their gifts and volunteer role make a tangible impact during key moments of the year. By using donor behavior to inform your communication strategy, you're not only improving fundraising outcomes but also fostering deeper, more meaningful relationships with your supporters.

📊 𝗨𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗗𝗮𝘁𝗮 𝗶𝗻 𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴! 📈 Are you leveraging analytics to maximise your organisation's fundraising potential? In today's digital age, data-driven strategies are no longer optional—they're essential for success. In today's blog post over on the ADA website, we explore: 💡 How to decode donor behaviour for targeted campaigns 💡 Techniques to enhance campaign performance through data 💡 Strategies for personalising donor engagement 💡 Methods to measure ROI and fundraising effectiveness Plus, discover how tools like ADRFM can transform your fundraising efforts, making advanced analytics accessible to organisations of all sizes. Whether you're a seasoned fundraiser or new to the nonprofit world, this article offers valuable insights to elevate your strategies. 👉 Read the full article here: https://lnkd.in/ezZ-qseh What's your experience with analytics in fundraising? Share your thoughts in the comments below! #Fundraising #NonprofitAnalytics #DataDrivenFundraising #CharityTech