Three Sixty Digital’s Post

Google has reversed its plan to deprecate third-party cookies in Chrome, and digital marketers everywhere are reacting. 🍪 If you're thrilled about leveraging data for better targeting, efficiency, and results, this update is for you! Discover what this means for consumers, marketers, and advertisers, and how to navigate the future of data privacy and advertising. Learn more about the impacts and strategies to stay ahead in our latest blog by Maria Harrison, President of Bullseye Strategy. Read now: https://bit.ly/3YpY4pn #MarketingNews #GoogleUpdate #DigitalMarketing #Cookies #Advertising #Google #MarketingStrategy #DataPrivacy

Huge news for performance marketers. Google taking proactive steps to maintain user privacy by giving the user more control of cookie options. Websites will continue to ask you what type of cookie tracking you allow with pop ups. I believe this will push Google and other search engines to innovate more on advanced targeting algorithms using different data signals which in turn enables more personalized ads to your browsing behavior. https://lnkd.in/dx5SKbSD

Google has announced a new ad personalization update that'll remove targeting based on marital status, zip code, and income. Stay tuned for more updates on impactful changes in digital marketing! Don't miss our live webinar for financial services —March 27th @ 11:00 am EDT | https://bit.ly/48SdNzb #GoogleAds #FinancialServices #EthicalAdvertising

🚀 The Future of Digital Advertising: Google's Topics API As third-party cookies phase out, Google's Topics API is emerging as a game-changer in digital advertising. Here's why it matters: 🔒 Enhanced Privacy: Protects user data while enabling personalized ads 🎯 Improved Targeting: Uses interest-based categories for better ad relevance 🔍 Versatile Applications: From content recommendations to market research But challenges remain: ⚠️ Limited adoption (Chrome-only for now) 📉 Potential impact on publisher revenues Are you ready for this shift in adtech? How do you see Topics API shaping the future of digital marketing? #DigitalAdvertising #AdTech #UserPrivacy #GoogleTopicsAPI Want to learn more? Check out my latest article: https://lnkd.in/gZ8-PXcm

Google has recently introduced significant updates to its Performance Max campaigns, but what does this mean for you? Key updates include: ✔️Campaign-level negative keywords: This allows for significant refinement in targeting by excluding irrelevant traffic and enables more efficient budget allocation. ✔️Impression share reports: A significant update that helps advertisers evaluate how often their ads appear relative to the competition. ✔️Target pacing insights: An update that will give a real-time view of whether the campaign is on track to achieve the TROAS or TCPA. 🔗Check the link in the comments for Jessica Linder's full insights.

There's a reason Google Ads holds over 50% of the global online advertising market share: they've earned it. 🚀Google Ads have the highest reach with tremendous targeting capabilities. ⚗ They continually evolve, making innovative ad formats and features available to advertisers. 🎟️ The barrier to entry is relatively low for small businesses that would otherwise not compete with larger players. 📊 Detailed data informs better business and promotion decisions. With the right strategy, your campaigns can earn as much as 800% ROI. Chat with us to find out more. #googleads #google #digitaladvertising #strategy

Google just threw a curveball to the digital advertising world! Third-party cookies are sticking around. This unexpected move is a game-changer for brands and advertisers. Buckle up for a new era of targeting and measurement. Head over to exchange4media and check out Shantanu David and Sohini Ganguly's pieces. They break it down perfectly. Google retains cookies on menu; AdTech biz to go on diet? https://lnkd.in/g5sdQYBK Google's cookie gambit: Will marketers bite? https://lnkd.in/gR7jmN5M #Google #thirdpartycookies #digitalmarketing #advertising

Facebook ads in 2024 is a Playbook with about 4 plays. Here is Play 1: - 1 campaign where you test creatives - Launch new creative tests weekly - 1 Advantage+ campaign where all winning creatives go - Broad targeting everywhere Play 1 is the play to call ~50% of the time. It is the "run up the middle" of Facebook Advertising. This is based on more ad accounts than your guru, your agency, or your buddy "Derek" have seen in their combined lifetimes. (We have access to 11,000+ brands at Triple Whale). The game is: - Making the right cut, keep, and scale decisions - Making banger ads Want to know the other plays? I'm sharing it on a webinar I'm doing tomorrow. I'll also be busting or confirming the most common myths in ecommerce marketing right now. Grab your spot here: https://lnkd.in/g-MEM54y

Imagine this… you’re talking to a customer, and you know NOTHING about them. Yet somehow, you expect them to trust you. Welcome to the future of digital advertising—without cookies. 🍪 Google’s officially kicking third-party cookies to the curb by 2025. But instead of panicking, let's talk solutions: Privacy Sandbox. Rather than snooping around users’ data, the Sandbox focuses on keeping ads relevant without tracking people all over the internet. It’s all about first-party data, interest-based targeting, and keeping user privacy front and center. But here’s the question… are your current marketing strategies ready for this change? We’re saying goodbye to easy retargeting with cookies and hello to new tools like the Topics API. This shift is about more than just ads—it’s about building trust and stronger connections with your audience. 2025 is closer than you think. Now’s the time to adapt and get ahead of the curve. 🚀" #MarketingStrategy #PrivacySandbox #FirstPartyData #CookielessFuture #DigitalMarketing

Only 47% of marketers reported their company is working on a plan to approach cookie-free targeting: With cookie deprecation right around the corner, marketers need to future proof their digital advertising efforts. This blog post is a step-by-step guide on what B2B marketers should do now to prepare. https://buff.ly/3Tm07rA #google #search #cookie #tracking #marketing #ads #b2b