Last week ended with some exciting news for UK #circularity — the full extended producer responsibility for packaging (#pEPR) regulations were officially laid in parliament 🏛
The finalised plans provide much-needed clarity on the #EPR rollout, which will unblock investment and preparation across the resource value chain 🔗
💡 Brands and packaging producers have concrete guidelines to help plan targeted investments in more sustainable product design — now, with economic incentives tied to #recyclability, it has never been more important to measure how products perform through data 👀
♻️ The waste sector, which will play a pivotal role in enforcing EPR regulation, can continue preparing for sampling increases in more confidence. Along with recent changes to the #MF sampling requirements, clearer #EPR regulation will encourage more facilities to embrace automated sampling and reporting 🚀
Here’s what Harry Rhys Davies, who keeps an eye on policy at Greyparrot, had to say about the announcement:
“Getting pEPR over line in the UK is a huge achievement, one which will pave the way for smarter, more responsible packaging waste practices that align us more closely with our European partners. We’ve already seen that this has been a tremendously successful model in other markets, encouraging brands to rethink packaging design for sustainability, as well as promoting innovation in waste. This is a major step towards transparency and accountability across the packaging sector, which, in turn, benefits us all.“
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10mocollecting and organizing packaging data sounds like the real challenge (at least to me)