Tom Portsmouth’s Post

Over the last two weeks I have explored how Black Friday has transformed and shared insights to help businesses adapt: 🔑 Changing consumer behaviours mean loyalty and trust matter more than ever. 🌍 Sustainability is no longer optional, it’s what customers expect. 🛡️ Online scams are on the rise, making digital security essential. 📈 The most successful businesses are using Black Friday as part of a long-term growth strategy, not just a single sales event. What’s been your biggest takeaway from this year’s Black Friday? #BlackFriday #StrategicGrowth #Sustainability #BusinessLeadership

How was your Black Friday event? For our brands, it was a huge success! We saw a beautiful increase in net profits while maintaining a balanced strategy. Here’s the thing: Black Friday doesn’t have to mean massively increasing bids and spending blindly. The key is to avoid falling into the FOMO trap and instead focus on data-driven strategies that maximize returns without breaking the bank. By implementing the right approach, we helped our brands stay competitive, maintain profitability, and scale sustainably—even during one of the most aggressive sales events of the year. How did your brand perform this Black Friday? Let me know in the comments below! 👇 . . . . . #BlackFriday2024 #AmazonAdvertising

🛍️ Black Friday is here! 🛍️ Black Friday is more than just a day of shopping—it's a moment to explore incredible deals, support businesses, and, for some, kickstart the holiday season. As businesses leverage data to personalize offers, optimize logistics, and enhance customer experiences, it's also a fascinating reminder of the role technology plays in shaping modern commerce. Whether you're shopping, strategizing sales, or just observing the buzz, let’s take a moment to appreciate the innovation and effort behind this massive event. For those working behind the scenes to make Black Friday a success—from retail staff to data analysts optimizing the experience—thank you for your hard work! What are you most excited about this Black Friday? Are you hunting for deals, or are you inspired by the business strategies powering this global shopping event? Share your thoughts below! #BlackFriday #Innovation #BusinessGrowth #CustomerExperience #RetailTech

When is the right time to launch your Black Friday campaign? Find out at our extended webinar: IMRG Peak Connect Virtual on 12 Sept. Navigating the complexities of Black Friday can be challenging—launch too early, and you risk losing margin over an extended period; launch too late, and you might lose customers to early-bird competitors! At Peak Connect Virtual, we'll reveal the comprehensive data and insights you need to perfectly time your Black Friday strategy. Our expertise covers every angle: what, where, and how to maximise your campaign's success. Register your virtual seat today 👉 https://lnkd.in/ey3Y2t-5 #IMRG #eCommerce #BlackFriday #IMRGPeakConnect2024 #VirtualEvent #RetailInsights

The day we've all been preparing for is finally here.... 😱 Whether you've been strategizing for weeks or pulling late nights getting everything ready, your hard work is about to pay off. Remember to take a moment to breathe and enjoy the excitement amid the rush. Wishing everyone a successful and (relatively) stress-free Black Friday! What's your role today - will you be sitting back monitoring the results, or rushing to get those final preparations in place? #blackfriday #ecommerce #bfcm

Retailers, if you haven’t begun planning for Black Friday 2024, this is your sign to start – and to revolutionize how you prepare. In an era of intense competition and overwhelming data, embracing AI technology is essential to gaining market context and staying competitive for Black Friday. Read the blog to discover how retail market analysis can boost your brand’s Black Friday strategy and find out how PUMA UK achieved its most successful Black Friday by using EDITED’s AI-driven platform: https://hubs.la/Q02B_0LQ0

This Black Friday, it's brand over bargain 🛍️ How can you continue to engage customers when they're seeing endless sale promotions? Our latest blog post reveals ways brands can challenge the overconsumption culture of Black Friday: https://lnkd.in/efcnYTVq

The Sunday Before Black Friday...Chaos 🚨 This Sunday before Black Friday, our home office transforms from a place of peace to a command center for holiday shopping. Why venture into the chaos instead of shopping online? It’s about the thrill, the atmosphere, and embracing a bit of tradition—turning what could be a chaotic scramble into a strategic operation. Here’s how we apply professional project management techniques to our Black Friday strategy: 1️⃣ Objective Setting: Just like in a project, we define what success looks like—securing the best deals on our gift list. 2️⃣ Resource Allocation: We plan which stores to target first based on priority and backup options for sold-out items. 3️⃣ Risk Management: My wife, acting as the voice of reason, ensures our plan is realistic, adjusting our targets to avoid overextending. How do you prepare for Black Friday shopping—do you plan ahead or decide spontaneously when you see the deals? #BlackFriday #ProjectManagement #StrategicPlanning

Black Friday is right around the corner—are you prepared? 🖤 A little prep can go a long way towards making this Black Friday a success for your brand! That’s why we’ve put together a #BlackFriday checklist to help you make sure everything’s ready. Link in the comments! 📋✨ #eCommerce #CustomerExperience #F4E

It’s Red-Hot Thursday today. To every ecommerce manager stressing about Black Friday: I see you. Double-checking inventory. Helping pack boxes. Running through worst-case scenarios in your head. After analyzing how Black Friday played out across thousands of online stores over the years, here's what we know: 🏴 Most "emergency fixes" tank conversion 🏴 Last-minute price changes rarely beat original strategy 🏴 Your best customers will buy anyway 🏴 Your worst "deals" will still sell 🏴 And yes, some things will go wrong But tomorrow isn't about perfect execution. It's about staying calm when orders flood in. Not panicking when a competitor goes deeper on discounts. Trusting the prep you've already done. The best Black Fridays? They're won by teams that stick together and keep their cool. You've got this. And to everyone pulling extra hours in warehouses right now: The best teams win! 💪 Rasmus Leth Skjoldan Mads Gustafsen Philip Andersen Brian Petersen Asger Stampe Alexander Stefansson Just add 🧠 #blackfriday #ecommerce #personalization #productintelligence Kasper Refskou Jensen Hello Retail