Tricor Pacific Capital Inc.’s Post

We couldn’t be prouder of the Senft family for their remarkable contributions to advancing cancer research and care in B.C.

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A heartfelt congratulations to the Senft family as the well-deserved recipients of the National Philanthropy Day 2024 Spirit of Generosity Award. After an aggressive prostate cancer diagnosis in his early 60s, a disease that claimed his father’s life, Rod Senft selflessly stewarded his family in making transformational change. Through their family foundation, they established the Senft Family Hub of Genomic Science in Prostate Cancer Fund and have generously given to help bring life-saving early detection and treatment technology to communities across B.C. Grateful for the care Rod received at BC Cancer, and spurred on by his desire to see his daughter get married and watch his grandchildren grow, Rod and his wife Jeannie inspired the next generation, their children Riley, Derek and Lauren, to become catalysts in advancing cancer research and care in B.C In 2011, Riley ambitiously ran across Canada and raised more than $1 million to advance prostate cancer research and care in B. C. As a member of the BC Cancer Foundation’s Beyond Belief Campaign Cabinet, Lauren is driving the Foundation's efforts in achieving a groundbreaking $500 million fundraising goal. We are grateful to the Senft family for their vision and leadership, and for sharing their very personal cancer journey to inspire their community to support other families in B.C facing cancer. This recognition is a testament to the power of philanthropy, and one family’s mission to create positive change.

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Shawn Lewis

CEO and Managing Director at Tricor Pacific Capital Inc.

1w

Congratulations to the Senfts on this well-deserved honour and for continuing to inspire and set the bar high for the rest of us.

Ian Smith

Value creator for entrepreneurs and owners of awesome mid-sized companies.

1w

Rod, you and your family are an inspiration to all of us! As someone who lost his father to prostate cancer and has supported the cause for over a decade, I am deeply touched by how much you, Jeannie and your kids have done to make a meaningful impact on the fight to find a cure for this disease. Thank you!

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Caroline Morin

Senior Tax Counsel at Fasken Calgary, Tax Law, M&A, Cross-Border Transactions and Tax Structuring

3d

Rod, congratulations to you and your family for this well-deserved honour!

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