TrueSense Marketing’s Post

"Go forth, advocate, be stroppy, be proud and be proud of being woke. The country needs this sector more than any of you could possibly believe." We should all take note of this rallying call by Paul Streets, along with his warning that charities have lost their "radical identities" due to over-dependence on state funding and contradictory guidance from the Charity Commission on how and when they can speak out. I see this all the time in my work - charities trying to tread the line between saying what they feel they need to, keeping funders/donors happy, and avoiding falling foul of regulation. For smaller charities especially, if you lack the time to properly weigh up whether to speak out and what the risks are, and lack the expertise to make sense of the confusing guidance, all too often you end up simply staying quiet. Just like the system wants you to. We all need to remember and rediscover a bit more of that "purposeful anger". After all, we're not here to deliver contracted services, we're here to change the world. https://lnkd.in/eyR2GUKD

Something happens to the shuls in my neighborhood when they hit the "where are we going" mark... My neighborhood has a lot of shuls. Like many other neighborhoods, it starts with one, and then the big bang happens, then more people move in, and then you have a bunch of options. I like it. Not every shul is for everyone. Let's not pretend like that's a thing. The beginning stage of a shul is magical. A few guys get together, start in a house, create the environment, and people start to notice it and start showing up. It's nice and peaceful until you need to decide where you're going. And then......politics... It's a necessary evil. Meetings, visions, arguments, logistics....it's all a nasty part of growth...but it has to happen. Eventually, things work out (they do...they DO...don't give up). But here's where shuls turn into something more. When they run their first peer-to-peer campaign. The competitive nature. The shared interest. The goal. The desired outcome. The TOGETHERNESS. You'll raise a lot of money running a CauseMatch campaign, sure... But you'll get so much more out of it. A real community. I'm not making this up - every shul in our neighborhood ran a causematch and this happened every time. Try it. #fundraising #nonprofit #jewish

I don't know if you've ever been involved in a shul in any way other than just coming to daven (pray)... But those who run things can get very frustrated at the lack of assistance from other shul members. Some go shopping for the shul, clean tablecloths, raise money, set up, clean up, deal with finances, collections, meetings, events... And some show up, daven, eat, sing, enjoy, leave a mess, and leave before it's cleanup time. It's just how it is and how it works. But it's frustrating for those in charge to watch people munching face at the kiddush while they get the scraps of food left due to all the organizing and putting our fires. ("Yo, drunk guy, 10 o'clock") It doesn't feel fair. This is a very popular dynamic that usually works itself out. When I speak to those in charge of shuls, they always say, "Ha!! You expect my members to raise money for us?? It's hard to get them to pay regular membership or lift a chair....please...don't make me laugh". My answer is, "What if I told you that every shul in your situation ended up hitting their fundraising goal and SOLVING THE PROBLEM OF PEOPLE NOT STEPPING UP?" It's true. When you implement the right strategy and take it step by step, your members will end up wanting to fundraise (please reach out to me for examples and stories). Just don't do it alone, they'll break you. Get someone to hold your hand through the process (#us). #fundraising #jewish #school #shul

We're chuffed to say the Big Knit is coming back in 2025. We'll be donating 30p to Age UK for every bottle we sell that has a little hat on it. Since 2003, we've raised £3.2 million for Age UK who help offer support for older people who need it the most. But before we can pop lots of little hats on our smoothie bottles, we actually need little hats to pop on smoothie bottles. 1.4 million to be exact. We know. No biggie at all. So, if you're a knitter, crocheter, or someone with no creative talents at all, we're calling you to knit some little hats and send them to us in Fruit Towers. If you don't know how to knit a hat, or fancy learning how to knit a pineapple instead, you can find all the details on where to start here: https://lnkd.in/edYaF-J6.

If you’re a nonprofit professional, you probably can’t afford to spend ridiculous amounts of money on Halloween costumes, nor do you have much time to make something elaborate. I got you covered! Here are some easy and dirt-cheap costumes you can cobble together with stuff you have around the house! Have fun, y’all! Also check out last year’s costume ideas on IG 🎃 👻 🎃 #nonprofit #nonprofithumor

How lovely would your day be, if this was in your inbox waiting for you? Register below to get great MajorGiftMotivators like this one from the amazing Henry "Hank" Rosso. https://lnkd.in/dVtBmCX #engagementfundraising #nonprofitfundraising #majorgifts #nonprofitconsulting #plannedgiving

🎙️ "Purpose over profit... that's where the joy comes from" Our latest episode of GOOD on Purpose features Stef Jones, founder of Onwards & Upwards, the charity that started XO Bikes - a company that trains ex-offenders to fix & sell bikes. XO Bikes provides skills and mentoring to help those released from prison avoid reoffending. Stef shares his experience of volunteering in Brixton prison and how that led to him setting up Onwards & Upwards. He shares his belief in the importance of rehabilitation and what the future holds for the charity. 🎙️Read more & listen to the episode here: https://lnkd.in/e9dU3Bs4 #GOODonPurpose #PurposefulBusinessPodcast

Kia Ora - if you’re in New Zealand, can I ask you to please vote for BBBS so we can win our share of $100k? This will go SO FAR to helping us match another 400 children on waiting lists across Aotearoa!!! More details and instructions included below 👇 #oneteam #bigbrothersbigsisters #mentoring #onenz #onegoodkiwi

BLQK Coffee, founded by NFL star Justin Watson during the 2020 social justice movements. With 10% of their profits donated to charities to further social justice, BLQK coffee embodies the spirit of conscious capitalism and we love how they not only talk the talk, but truly walk the walk! #ConsciousBusiness #EthicallySourcedCoffee #CoffeeForSocialChange #EcoFriendly #SocialImpact #ConsciousCapitalism #BusinessForGood #ConsciousCapitalismLA