Trusting News’ Post

People are switching off from the news. 39% of respondents admitted to actively avoiding news, finding it too depressing or overwhelming. News curation and explainers help people to feel more in control of what’s happening, especially from creators who have built a relationship with their audience. Edelman has partnered with the Reuters Institute for the Study of Journalism to launch the Digital News Report, an in-depth study of how people consume news and what they expect from it. Read the full report here: https://edl.mn/3UttLeP

You cannot improve journalism — much less engagement, trust and inclusion — without building structures that hold news workers and outlets accountable for their actions. Read the latest in the "Building accountability and engagement in news" series from API's Letrell D. to learn how you can work toward a structured, public-facing accountability infrastructure: https://lnkd.in/eNVtMgpy

With society constantly evolving and the world of work, government, and corporates adapting to innovation, should newsrooms also rethink what they report and how they report it - to stay relevant and impactful? What changes do you think are essential for modern journalism to meet the needs of a dynamic audience? #thinkingoutloud

We looked at the unanswered questions the Digital News Report by the Reuters Institute for the Study of Journalism directly or indirectly poses this year. Here are the 7 biggest ones, according to Dávid Tvrdoň. #DNR24

Consumers look for knowledge and understanding from their news providers. People want to read or watch news that updates them on what’s going on in the world and helps them understand it. In developed media ecosystems, people want trusted analysis more than they want bare facts.    Edelman has partnered with the Reuters Institute for the Study of Journalism to launch the Digital News Report, an in-depth study of how people consume news and what they expect from it. Read the full report here: https://edl.mn/3zsUu3p

me and Evelyn Smith talk about the current state of the news. you can watch our full talk here https://lnkd.in/ggeENRqv The Dark Side of News: Opinion vs. Reporting Revealed Discover the disturbing truth about the blurred lines between news reporting and personal opinions. Learn why networks prioritize profit over unbiased journalism, and why state-sponsored media is not the solution. Unmask the agendas behind the news industry. #NewsOpinions #MediaAgendas #UnbiasedReporting #ProfitOverTruth #StateSponsoredMedia #JournalismIndustry #BlurredLines #NewsRevelations #MediaManipulation #UnmaskingAgendas

Given the extensive coverage by the Reuters Institute for the Study of Journalism on the importance of user needs, here is a mini-guide for those who wish to understand what they are! In the Digital News Report 2024, released this week, the User Needs Model 2.0, which we developed in collaboration with Dmitry Shishkin, is used to ask news consumers about their expectations from the media. The conclusion in the report, based on the collected data, aligns with our findings: "𝗪𝗵𝗶𝗹𝗲 𝗽𝗿𝗼𝘃𝗶𝗱𝗶𝗻𝗴 𝗻𝗲𝘄𝘀 𝘁𝗵𝗮𝘁 𝗸𝗲𝗲𝗽𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝘂𝗽 𝘁𝗼 𝗱𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗴𝗼𝗶𝗻𝗴 𝗼𝗻 𝗶𝘀 𝗮 𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 𝗽𝘂𝗯𝗹𝗶𝗰 𝘄𝗮𝗻𝘁𝘀 𝗮𝗻𝗱 𝗲𝘅𝗽𝗲𝗰𝘁𝘀, 𝗺𝗮𝗻𝘆 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗮𝗻𝘁 𝘁𝗵𝗲 𝗻𝗲𝘄𝘀 𝗺𝗲𝗱𝗶𝗮 𝘁𝗼 𝘀𝗮𝘁𝗶𝘀𝗳𝘆 𝗮 𝗿𝗮𝗻𝗴𝗲 𝗼𝗳 𝗻𝗲𝗲𝗱𝘀, 𝗮𝗻𝗱 𝗳𝗲𝘄 𝘄𝗮𝗻𝘁 ‘𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝗳𝗮𝗰𝘁𝘀’."

Discover a New Kind of News for Your Community! News shouldn't just be about traditional headlines and breaking stories. Journalism can go beyond the usual news reports. Let’s embrace investigative reporting and bring stories that truly matter to everyday life. Focus on service, solutions, and taking action on what your community really needs. #CommunityNews #InvestigativeReporting #BeyondHeadlines #SolutionsJournalism #ActionableNews #EverydayStories #RedefineJournalism #ServiceFocusedNews #CommunityNeeds #JournalismForGood

Check out our Media Network Bulletin! I’ve shared key takeaways on how to effectively pitch to The Telegraph's Money Desk, inspired by my insightful conversation with Maya Wilson Autzen. 💰 🌟Personal stories resonate: The Money team is open to covering any sector as long as the story has a personal angle. For instance, stories like the financial struggles related to menopause have cut through. Case studies that will be named and photographed significantly increase chances of coverage. 💻Prioritise online first: When pitching, always consider the online angle first. Successful print and social coverage typically follows from strong digital stories. 📆 Awareness days don’t guarantee coverage: Simply aligning with an awareness day or week won’t cut it. While it can help, it doesn’t ensure coverage. Especially when it comes to smaller, less known awareness moments. ⏰ Timing is critical in a crowded news cycle: Be mindful of major global or national upcoming news like the Autumn Budget, which will dominate the news. Brands should plan announcements and pitches around these events to avoid getting lost in the noise and to optimise their chances for coverage. 📌 Relevance is key: Stories must be timely and newsworthy. Anything that feels too much like an ad will be ignored. #MediaInsights #MediaRelations #MediaNetwork

𝗪𝗵𝗶𝗹𝗲 𝗺𝗮𝗻𝘆 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗮𝘄𝗮𝘆 𝗳𝗿𝗼𝗺 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗻𝗲𝘄𝘀 𝗼𝘂𝘁𝗹𝗲𝘁𝘀, 𝗱𝗮𝘁𝗮 𝘀𝗵𝗼𝘄𝘀 𝘁𝗵𝗲𝘆’𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝘀𝗲𝗲𝗸𝗶𝗻𝗴 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻—𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗮𝗯𝗼𝘂𝘁 𝗽𝗼𝗹𝗶𝘁𝗶𝗰𝘀 𝗮𝗻𝗱 𝗴𝗼𝘃𝗲𝗿𝗻𝗺𝗲𝗻𝘁. 𝗜𝗻 𝗳𝗮𝗰𝘁, 𝗶𝘁’𝘀 𝗮𝗺𝗼𝗻𝗴 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟯 𝘁𝗼𝗽𝗶𝗰𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝗳𝗼𝗹𝗹𝗼𝘄 𝗿𝗲𝗴𝘂𝗹𝗮𝗿𝗹𝘆 📰 So why the disconnect? As Lynn Walsh from Trusting News explains, it’s not a lack of interest but dissatisfaction with the current coverage. She also shares how constructive journalism can bridge this gap and better meet audience needs. Check out the full webinar for Lynn’s practical tips to improve your reporting 🎥 https://bit.ly/3Nt72eM #SolutionsJournalism #ConstructiveJournalism #NewsAvoidance