Director, The B2B Institute. Building famous B2B brands. On a mission to make marketing science more accessible and actionable.
Do your ads “stop the scroll” to capture your audience’s attention? 🤳 The evidence suggests that most B2B advertising uses low attention creative. Why does that matter? Because capturing attention is a critical first step to building awareness and driving purchases. Discover how to grow your share of attention, and the other key growth metrics: https://lnkd.in/e4aczpiz #B2BMarketing #Attention #TheB2BInstitute
Matt Swain
2mo
All about creating ads that truly resonate with yur audience.. Tyrona
Senior Growth Marketing Specialist | Gen AI Trainer | SaaS | Tech | LinkedIn Certified Marketer | Google Mentor | Building AI tools to boost sales and drive growth
2moThis is fab! Like I always advise my clients “Attention before Retention” is key!