Tyrona (Ty) Heath’s Post

💡 85% of B2B marketers are prioritizing LinkedIn for ad spend. Want to know why? Check out the 2024 State of B2B Advertising report: https://bit.ly/3VucUcd Using LinkedIn for ads? What makes it your top choice—or what holds you back? Let us know! 👇 💬 #B2B #Advertising

If you're in GTM and putting the final touches on OKR's for 2025, this is a must read, particularly love the stat related to optimizing ad spend .. Pairing LinkedIn with display ads has led to 50% clicks and a 33% drop in CPC (compared to running LinkedIn alone). #ABM #Attribution #Advertising

Do your ads “stop the scroll” to capture your audience’s attention? 🤳 The evidence suggests that most B2B advertising uses low attention creative. Why does that matter? Because capturing attention is a critical first step to building awareness and driving purchases. Discover how to grow your share of attention, and the other key growth metrics: https://lnkd.in/e4aczpiz #B2BMarketing #Attention #TheB2BInstitute

A lot of B2B ads are boring. CMOs want ads that create impact. But often, they end up disappointed with ads that don’t resonate with their customer. You need to create conversations to get the best value out of ads. I have found there are 4 key steps you can take to achieve this. Watch this video to learn how to create B2B ads that create conversations.

See your B2B business take off with the power of content distribution. This insightful video reveals the key to unlocking B2B growth through strategic content distribution. Discover how to get your message in front of qualified prospects and turn them into loyal customers. Learn insider tips on utilizing the marketing channels to boost brand awareness. Invest in your business's future success - watch this video now! 👇 #contentmarketing #contentstrategytips #contentdistribution #b2bmarketing #b2bgrowth #b2bcontentmarketing #marketinginsights 

🚀 B2B Advertising Needs a Creative Renaissance 🎨 New research reveals that creativity and emotional connections in B2B ads significantly boost engagement, consideration, and conversions. Ads with humor, relatable characters, and bold storytelling outperform traditional approaches. It’s time to move beyond functionality and craft narratives that resonate. Let’s make B2B exciting again! 💡 https://lnkd.in/eepW25EE #B2BMarketing #Creativity #LinkedInAds #EmotionalConnection

Does your content cater to the unique complexities of B2B markets? In our most recent blog, President of Bullseye Strategy, Maria Harrison, shares key strategies for constructing engaging content that addresses the intricate B2B buyer's journey. #B2BMarketing #ContentStrategy #CustomerJourney #ContentMarketing #StrategyInsights

Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline via @sejournal, @hethr_campbell Discover how to create a holistic brand strategy that avoids the pitfalls of silos and poor content while still driving revenue. The post Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline appeared first on Search Engine Journal.

You want to know how to succeed in 2024. So we asked the experts. 🧠 In collaboration with NetLine, we’re excited to share “The 2024 B2B Marketer’s Playbook” with you. This playbook gives marketers insights and advice to succeed among the many challenges and changes this year. 📚 https://lnkd.in/gx6tQpPW Inside, we explore key topics, like: 🍪Adapting to the Decline of Third-Party Cookies ✋Leveraging Buyer-Level Intent Data 🤖Integrating AI in Marketing 📬How to engage buyers with formats that enrich the buyer's journey 📱Email and Social Media Marketing Trends and more Each topic also features exclusive insights from #B2BMarketing experts you know and love, including: Ann Handley, Robert Rose, Melanie D., Cathy McPhillips, David Fortino, Jay Schwedelson, Pam Didner, Andy Crestodina, Moni Oloyede, AJ Wilcox, Zontee Hou, Nancy Harhut, and Amber Naslund! Stay ahead of the curve and get your copy today! #mpb2b #b2b #marketing #playbook #netline #partners #experts #insights #marketingprofs

B2B marketing is nothing to laugh about, but in the latest article from The Drum, Kara Manatt, MAGNA's EVP of Intelligence Solutions, shares how humor can actually be a powerful tool for B2B marketers. A recent study from MAGNA Global and LinkedIn for Marketing reveals the effectiveness of humor in advertising, exploring how it connects with audiences on an emotional level to create lasting impact. Learn how to best leverage humor in your next campaign here: https://bit.ly/3Znh2vF #B2BMarketing