UNIQLO’s Post

I just finished a deep dive into Uniqlo's market entry strategy in Malaysia, and it's fascinating to see how they've tailored their approach to truly resonate with local consumers. From adapting product lines like AIRism to suit the tropical climate, to implementing a competitive pricing strategy with frequent limited-time offers, Uniqlo has effectively differentiated itself in the Malaysian market, especially with winning the heart of Malaysian customers. The most important takeaway that I get from this field visit is that success in a new market isn't just about selling products, it's about understanding and adapting to the local culture, preferences, and behaviors. #MKW3444 #FieldVisit

Innovative retail experiences like this one (not far from our office in Huangpu district) are a common sight in #Shanghai. What's behind it? ⤵ _____ 🎁Shanghai is offering a 1 million renminbi reward (US$138k) for brands who pick Shanghai for their first-in-Asia store. And that’s just one of several measures in the “First in Shanghai” action plan to incentivize international and domestic retailers to keep breathing new life into Shanghai’s retail scene. It’s all part of the city’s “Debut Economy 2.0” push to become the preferred location for debut stores, flagship stores, new product launches, and cutting-edge retail concepts. Is it working? The city’s commerce commission reports a 55% jump in debut stores in the first quarter, compared to Q1 last year. And if you roam the streets of Shanghai these days it’s easy to be blown away by the truly out-there experiential stores of big brands. Just have a look at Korean eyewear brand GENTLE MONSTER's new concept store “Haus Nowhere” (in the video📽) which features gigantic moving heads and a “croissant gym”. Other “firsts” this year included: - China’s first standalone Supreme store - A landmark exhibition by Loewe - Gucci's pop-up store & installations to launch its Gucci Ancora collection There’s no denying that Chinese consumer confidence has seen better days. But international retailers, especially high-end ones, don’t seem to be giving up on China-fueled growth! ➡ 𝗙𝗶𝗻𝗱 𝗼𝘂𝘁 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝘀𝗲𝗮𝗿𝗰𝗵 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝗖𝗵𝗶𝗻𝗮’𝘀 𝗿𝗲𝘁𝗮𝗶𝗹 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗼𝗻 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲: https://lnkd.in/ezhTqFsi 𝗡𝗲𝘅𝘁 𝘁𝗶𝗺𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝘁𝗮𝗹𝗲𝗻𝘁 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝗶𝗻 𝗖𝗵𝗶𝗻𝗮 𝗮𝗻𝗱 𝗔𝘀𝗶𝗮, 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗲𝗿𝗲 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘂𝘀. #RetailinChina #ChinaRetail (Video from 12 March, 2024 by @foodishbeauty)

🎬✨ Cross-Cultural Creative Alchemy: Uniqlo Bra Top TVC Unveiled! 🇯🇵🇹🇭🇵🇭 Just wrapped an extraordinary 30-second Uniqlo Bra Top commercial featuring the incredible Jasmine Curtis-Smith, shot on location in Manila this October! Our fusion of Japanese, Thai, and Filipino talents has produced a visually stunning narrative that celebrates comfort, confidence, and creativity. The collaboration brought together top-tier creative minds from across Southeast Asia, transforming a simple product commercial into a powerful visual story. Jasmine brought an authentic, dynamic energy that perfectly captures the Uniqlo brand essence. Production Highlights: • Uniqlo Bra Top 30-second TVC • Starring Jasmine Curtis-Smith • International creative team • Manila shoot - October 2024 • Premium brand storytelling Watch the full commercial right here! The energy on set was electric – each team bringing their unique strengths, creating something greater than the sum of its parts. These are the moments that remind me why I'm passionate about our industry: the power to connect, inspire, and innovate. Behind-the-scenes coming soon! Get ready for a production that speaks a universal language of creativity and comfort. #UniqloTVC #JasmineCurtisSmith #SoutheastAsianCreatives #GlobalCollaboration #CreativeCrossroads #TVCommercial #BrandCampaign #CreativeDirection #MediaInnovation #Uniqlo #BraTop #CreativeVietnam #PopProductions #PoppetCeldran #MarketingInnovation #ProducerLife #DOP #VietnamFilmmaker ##ZenStartupChronicles #ZenTechAsia Stay tuned for more! 🚀🎥

In this MKW3444 assignment 1, I analysed the Uniqlo Japan and Uniqlo Malaysia marketing strategies. By doing this assignment, I was able to know how the market position their price with different strategies, and how the cultural influences is used in each country. This assignment was good opportunity to get to know about those knowledges. #MKW3444 #FieldVisit

Recently, ANTA Sports released its 2024 H1 financial report, with a total revenue of 4.74 billion dollars and a gross profit margin of 64.1%, setting a new historical high. ANTA Group, Nike China, Li Ning Group, and Adidas China have ranked among the TOP4 companies in China's sports goods industry in terms of revenue. In its financial report, ANTA stated that the implementation of the DTC model plays a key role in the group. In addition to ANTA's main brand, FILA and some children's clothing brands also adopt the DTC model, which has been implemented in 10000 stores. DTC transformation can help brands shorten the feedback speed to changes in market terminal demand, more efficiently replenish orders and redistribute inventory, thereby enhancing the brand's channel control ability and strengthening the management of the product lifecycle. RELINK has proposed building an omnichannel retail distribution system in Asian retail markets such as Singapore and Thailand to help brand headquarters better grasp store sales performance and front-end market feedback. #Aisa #Singapore #Retail #ANTA #FILA

- Major SPAs such as GAP, UNIQLO, and H&M have achieved rapid expansion by developing high value-added production projects while outsourcing much of the sewing process to outside companies - the OEMs (Original Equipment Manufacturers). How was the performance of these OEMs? Were they benefited from this development? Download our Nikkei scoutAsia sector report to learn more. Free download URL: https://lnkd.in/gG9KW8PU #NikkeiscoutAsia #asia #OEMs #industry #sectornews #report #research #news #Asiannews

Did you know that UNIQLO hosts #livestation? Since March, I've had the pleasure of hosting a monthly real-time live show in Korean. You can watch and interact with us live on both the app and website. Along with my co-host, I provide insights on selected items that align with our monthly theme, covering everything from design to technical features. I hope our styling suggestions can enhance your everyday life! Check out my very first Live Station: "The Staff Tried It On for You: Let's Go on a Picnic with UNIQLO!"

Proclaiming to be a tech company is a trend in itself. There’s much more Uniqlo can do using tech to improve the shopping experience. However, on innovation front, their ”tech” in fabric (heat tech, airism etc) is the key competitive advantage. Breaks away from the cheaper, faster, better rule book. Remember the “fans request” for Airism face masks during covid19? I believe innovation is their key to current success. Sustainable success will depend on new innovations which will be harder to come by. I hope they are investing in recyclable fabrics. That is the biggest challenge for fast fashion.

Target companies that are focused on international expansion right now. This month we've tracked 186 companies expanding across the globe including: 🌎E.L.F Beauty - The beauty brand is launching its debut store in Mexico and is partnering with Sephora Mexico, as it enters the Latin American market. 🌎Found - The marketing agency has opened its first international office in New York. 🌎Maxwell-Scott - Over the last 2 months the luxury leather bag seller has launched across 98 markets and seen a growth of 152%. 🌎Frasers Group - The retail giant is set to open 9 Sports World Stores in the Netherlands, 2 Sports Direct shops in Luxembourg and 1 in Belgium by the end of the year. 🌎Sock Snob - Following its successful launch at Shein, the sock brand has started expansion across the U.S. 🌍 Northleaf Capital - The private equity firm has announced the opening of a new office in Seoul, South Korea. #internationalexpansion #companiesgrowingglobally

#ExpansionAlert Delighted to share with my network details about the next big arrival in North Texas - Uniqlo. Iconic for its clothing line, this Japanese firm is set to make its presence felt by opening its stores at two malls in North Texas, a development reported by WFAA. • A quick rundown on Uniqlo: Born in Japan, this clothing company has considerably stretched its small town roots as Ube Industries to open arms to franchising models that have enabled its illustrious journey into the global marketplace. • Rotating Predictions: The entry of Uniqlo into North Texas represents more than just an opportunity to buy new clothes. It signifies two crucial direction pointers for both, industry insiders, and customers. • 1. Potential Retail Boom: Brands like Uniqlo recognizing the significant potential of North Texas for retail may imply an anticipated boom for the local retail industry, driving potential economic growth. It is indeed refreshing; this growth foresight as businesses reconceptualize physical spaces post the outbreak. • 2. Evolving Consumer Behavior: This ties back seamlessly to the increasing consumer preference for high-quality brands reflective of personal style narratives. Definitively, Uniqlo's entry indicates a fair presence of consumers ready to embrace its blend of minimalism and sophistication. • Note to Industry: While we certainly celebrate the expansion of global brands like Uniqlo, this should also be a wake-up call for home-grown brands. The arrival of Uniqlo shows an appetite for international presence in the local marketplace, one which local brands must identify and respond to accordingly. • The intersection of Uniqlo's global growth strategy with North Texas' local retail dynamics shall undoubtedly bring with it a promising, interesting trade narrative. Embodying the spirit of both globalization and localization, will Uniqlo 'sewn well' in North Texas, is the tale to watch out for! Here's looking forward to Uniqlo's exciting new chapter!